Seattle, Wash. & Centennial, Colo. - April 1, 2013 - BuddyTV and NCM Media Networks have entered into a new long-term relationship to bring advertisers closer to TV fans through innovative online display, video and mobile advertising programs.
As part of the new relationship, NCM Media Networks will exclusively sell all advertising inventory and content for BuddyTV, the largest independent online TV community providing news, updates, photos and information on the most popular TV shows, as well as its top-rated TV discovery app, BuddyTVGuide.
NCM Media Networks, a leading integrated media company reaching US consumers in movie theaters, online and on mobile devices, works with brands to create 360-degree integrated marketing opportunities in combination with cinema advertising. BuddyTV will now be a part of NCM's Online and Mobile Networks, a portfolio of 41 top entertainment-related websites and over 100 mobile applications.
"Together, NCM and BuddyTV will create custom digital advertising programs that reach the most passionate entertainment taste-makers and TV enthusiasts in the marketplace," said Ian Owen-Ward, NCM Media Networks' senior vice president of online and mobile. "This is an opportunity for advertisers to connect with the most engaged entertainment consumers through our powerful targeting capabilities."
According to the Interactive Advertising Bureau, online ad revenues grew to an all-time high in the third quarter of 2012. The IAB cited social media and mobile on-the-go marketing as contributors to the ever-increasing number of dollars spent on online advertising.
"The new relationship between NCM and BuddyTV solidifies the leadership position BuddyTV has in the mind of advertisers," said BuddyTV CEO Andy Liu. "We are very excited to be joining forces and delivering more value to advertisers across a larger, more engaged segment of TV fans."
BuddyTV's goal is to help TV fans discover their must-see TV. As the #1 independent TV site on the web, this means providing a venue for over 5 million unique visitors per month to connect with fellow fans, read the latest news and enjoy entertaining features about their favorite shows. With over 500,000+ downloads on iOS and an almost perfect average user rating of 4.5 stars, the BuddyTVGuide app is enhancing and expanding the ways that consumers enjoy their TV time.
About National CineMedia (NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (approximately 18,500 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)