Mazda Brings New Campaign for 2014 Models to Cinemas with Custom Content via Screenvision

on May 02, 2013
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Screenvision, a national cinema advertising leader, is teaming up with Mazda North American Operations to feature a 30-second on-screen spot from its much-buzzed about new GAME CHANGERS campaign in its 14,000+ screen-strong, coast-to-coast, in-cinema network. The in-cinema advertising giant's preshow is also featuring two minutes of innovative custom content for Mazda.

The custom content provides an especially artsy spin for the brand, and stage to showcase its new models. It features two cellists performing a duet which concludes with a stately and aggressive take on the Kink's classic, "All Day and All of the Night." The 30-second spot and the alternative custom content breaks in theaters May 3.

"We're excited by the opportunity to feature Mazda's custom content front and center to our growing in-cinema network," stated John McCauley, Vice President, Strategic Alliances for Screenvision. "We know our immersive cinema environment - the big screen and Surround Sound - provides a tremendous stage for this cutting-edge content. Our national in-cinema network is a great forum to complement Mazda's investment in broadcast and cable TV and to connect with a key demographic, 40 million of whom frequent our theaters monthly."

 

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