MARVEL’S ‘IRON MAN 3’ HAS RECORD-BREAKING GLOBAL WEEKEND IN IMAX® THEATRES WORLDWIDE, GROSSING $28.6 MILLION

on May 06, 2013
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LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $28.6 million for the weekend in 592 IMAX® theatres worldwide, setting an all-time global IMAX opening weekend record. The film, which premiered in North America Friday, May 3, and returns star Robert Downey Jr. to his now-iconic title role, established several other IMAX records and benchmarks, including:

• The film generated $15.6 million domestically, setting a new IMAX opening-weekend record for May and establishing the second-best IMAX opening weekend in North America

• Multiple individual theatre opening weekend records with 27 IMAX theatres establishing new Friday records, and 22 setting new marks for Saturday

• Record-breaking IMAX openings in key territories, including China ($63,000 per screen), Russia ($77,000 per screen) and Ukraine ($47,000 per screen)

Iron Man 3 has now grossed $39.3 million in IMAX at the global box office, and the film overall has grossed $174.2 million domestically and $677 million globally so far.

Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios, said, "IMAX continues to be an in-demand format for premium, immersive moviegoing experiences like those created by Marvel's action-packed films, and we're very proud of the record-setting performance of Marvel's Iron Man 3 on IMAX screens around the world."

"Iron Man 3 is a bona fide global hit and the perfect property to kick off the summer season," said Greg Foster, Chairman and President of IMAX Entertainment. "Films like this form a strong foundation for our portfolio and we once again congratulate Marvel, Disney and the film's cast and crew for creating a film that so clearly resonates with IMAX fans around the world."

 

Tags: Iron Man 3, IMAX
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