Iron Man 3 continued its spectacular run in Mexico, grossing $7.8
million over the weekend to bring its total in the Mexican box office to $35.8
Just below the superhero film, multi-week hold-overs Nosotros Los Nobles and The Croods occupied the second and third spots, respectively. Nosotros Los Nobles grossed $1.3 million over the weekend to take its domestic cume to a very successful $19.8 million. The Croods is one of the biggest hits of the year in Mexico, grossing $27 million in its seven week run. Identity Thief suffered in its opening weekend, only grossing $370,044. The U.S. comedy was passed over by Mexican audiences the same way This is 40 whimpered out of the box office. U.S. comedies have had a difficult time finding popularity in Mexico this year.
Specialty releases, however, found relative success with the opening of Trance and Spring Breakers. Danny Boyle's stylish psychological thriller opened in fifth place with a $1,527 average from 230 screens. Harmony Korine's neon-tinged subversive indie opened in 121 screens for a $1,734 average.
Box office results for Mexico. May 3-5, 2013.