NEC Enhances Digital Cinema in Brazil

on June 27, 2013
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Jun 27, 2013 -- CHICAGO --NEC Corporation has signed a partnership agreement to provide digital projection systems to Moviecom and Cineflix, two of Brazil's leading digital cinema chains.

Under the agreement, NEC Latin America, a wholly-owned NEC subsidiary, will supply 100 digital projection systems to Moviecom within the next twelve months. The company will also provide approximately 35 systems to Cineflix in next twelve months, and a total of 100 systems by the end of 2016.

In recent years, the transition to digital cinema has rapidly changed the face of the cinema industry. Traditional film-based cameras are being replaced by digital video cameras, and computer graphics are helping to reduce filming costs. Moreover, digital projection systems are easier to maintain than conventional equipment, and images retain their original high quality.

"Moviecom started migrating to digital technology several years ago when we purchased our first 3D projectors from NEC. In consideration of improving display quality and practicality, we decided to invest more heavily in the process of digitizing our equipment," said Gustavo Ballarin, director of operations and marketing of Moviecom. "We are particularly impressed with the quality of images produced by NEC equipment, especially the color, brightness, definition and depth."

"Digital technology is expanding throughout the world and this marks an important milestone in the evolution of the Brazilian market," says Gilmar Santos Leal, executive director of Cineflix. "The digitization of our theatres is a strategic decision where NEC's expertise and quality of support play instrumental roles."

"Programs such as Virtual Print Free (VPF) *1 encourage cinema chains to digitize their theatres. The Brazilian government is also committed to developing the segment by implementing the "Cinema Near You" program and the "Cinema of the City" project, which decrease investment and operational cost by at least 30% and consequently enhance the popularity of the cinema," says Jorge Dantas, director of Digital Cinema at NEC Latin America. "When citizens have easy access to theaters nearby their workplaces and homes at affordable prices, they will tacitly want to go to the movies. This will lead to higher revenues for exhibitors, which will call for new private investment initiatives into new theaters. It's a virtuous cycle that positively contributes to people's access to cultural services and events, and this is in line with NEC's corporate vision of technology innovation supporting the sustainable growth of society. We are very proud in being a global technology leader in digital cinema solutions and support the Brazilian digitalization process of movie theaters."

Note

Virtual Print Free (VPF): the subsidy provided by a film distributor for the purchase of digital cinema projection equipment

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com .

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. (C)2013 NEC Corporation.

About NEC Latin America

In Latin America, NEC offers IT and telecommunications solutions for operators, enterprises and governments. NEC also develops projects in the region for multipurpose arenas and integrated security. With over 40 years of experience in the local market, the company is a subsidiary of NEC Corporation, a leading global technology company.

 

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