KNOXVILLE, Tenn.--(BUSINESS WIRE)--Jul. 3, 2013-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces the Regal App has surpassed a million downloads since its debut in 2012. The app has also been upgraded with several innovative features, including new features for Regal Crown Club members.
"Regal is very excited to cross the 1 million download milestone," says Misty Cunningham, vice president of digital, loyalty and promotions for Regal Entertainment Group. "Our audiences are among the most loyal moviegoers in the industry, and this enhanced app offers added benefits every time they go to a movie."
The Regal App now partners with NCM Media Networks to integrate FirstLook Sync, designed to sync with the cinema experience during the Regal FirstLook pre-show presentation. Patrons who activate Regal FirstLook Sync before the movie begins can enjoy enhanced content, special offers, games and more, synced right to their phone. Regal FirstLook Sync also provides a courtesy message that reminds guests to turn off their cell-phone prior to the start of the movie trailers.
Regal Entertainment Group is also hosting a promotional giveaway in celebration of the new mobile applications. Any moviegoer purchasing a ticket through the Regal App to Universal Studio's new film, Despicable Me 2, until July 16 will be entered for a chance to win a free, tablet computer. Five lucky winners will have the opportunity to pick a tablet of their choice if selected. Through Regal FirstLook Sync, fans of the movie can also download the official Despicable Me: Minion Rush game from Gameloft and get exclusive game clues. Despicable Me: Minion Rush is now available on iPhone, iPad, iPod touch and Android devices.
"What better way to celebrate over 1 million downloads than to offer a giveaway to our loyal audience?" stated Ken Thewes, chief marketing officer of Regal Entertainment Group. "Offering five tablet computers to our loyal fans is a small way of showing our gratitude for their continued patronage and their interest in knowing what's going on at Regal through our phone app."
Now through July 25, Regal patrons can also enter the FirstLook Sync Summer of Sync Instant-Win Game & Sweepstakes through the app for a chance to win great prizes including movie tickets, Microsoft® Xbox® game consoles, or the grand prize of $10,000.
The upgraded app also allows loyal members of Regal Crown Club, to easily create, manage and check their membership account. An additional new feature of the Regal App offers a QR mobile code that allows Regal box offices and concession stands to directly scan a Regal Crown Club card directly from a mobile device. The Regal App also assists with purchasing tickets, checking show times, monitoring Regal Crown Club movie credits and rewards schedules.
The Regal App is a free download available through the iTunes App Store and Android Market.
Tweet This: Buy a ticket to #DespicableMe2 through the Regal App for a chance to win a free, tablet computer @RegalMovies
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,343 screens in 577 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 27, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
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Source: Regal Entertainment Group
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