UNIVERSAL PICTURES PROMOTES DOUG NEIL TO EXECUTIVE VICE PRESIDENT, DIGITAL MARKETING

on August 12, 2013
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UNIVERSAL CITY, CA, August 12, 2013 -- Doug Neil has been promoted to Executive Vice President, Digital Marketing, Universal Pictures announced today. Neil has been serving as Senior Vice President for Universal's Digital Marketing group since 2006. He oversees a team of 13 people charged with formulating and implementing digital and social media strategy for all Universal films during their theatrical and home entertainment release. Neil reports to Co-President of Marketing Michael Moses, who made the announcement today, and works closely with President of Marketing Josh Goldstine.

"Doug earned this promotion with every click, like, post and share he and his team have generated for our films, propelling our studio into industry leaders in the digital and social spaces," said Moses. "Doug's scope of work is staggering, his contributions fundamental to our recent run of successes, and he does it all with inexhaustible goodwill that seems to never run low. We're incredibly fortunate to have him as a leader at our studio at a time when the landscape is changing so dramatically."

During his tenure at Universal, Neil has been credited with building one of the strongest and savviest digital marketing operations in the film business. Neil's team has spearheaded several recent digital and social media campaigns that have become models of best practices, received media attention and created material upside at the box office for films including Despicable Me 2, The Purge, Fast & Furious 6, Les Misérables, Pitch Perfect and Ted.

Neil's work on Fast & Furious has helped grow that franchise's online following into the largest of any active film series, multiplying the Fast fanship by a factor of seven between the fifth and sixth films in the series. The digital campaign supporting The Purge ingrained itself in the public consciousness and helped create a surprise number-one opening for the film, with a weekend gross 10 times its production cost. Supporting a buzz-building platform release strategy, Neil's group galvanized the young female fan base for Pitch Perfect, making it another unexpected hit for Universal. In support of Ted, Neil's team launched the innovative and much-recognized @WhatTedSaid Twitter account and employed Ted's co-writers to develop buzz on that platform to introduce the film's lead teddy-bear character. Ted's innovative digital campaign cultivated the biggest Twitter following ever for a film character and was the only motion-picture property to earn one of Facebook's "Studio Awards," recognizing the most creative and effective use of their platform. For the smash hit of the summer, Despicable Me 2, Neil's team was responsible for a massive online presence through Facebook, YouTube, Twitter, Tumblr, Pinterest, Google+ and Instagram that drove over 200 million engagements across all platforms and doubled that franchise's social fans/followers since the release of 2010's Despicable Me.

Neil joined Universal in 2006 and prior to that was the Director of Account Strategy at America Online where he had served since 2000. He is a graduate of The College of William and Mary, where he earned a Bachelor of Arts in computer science, before getting a Master's in Business Administration at The Tuck School of Business at Dartmouth College.

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

Contact:
Kori Bernards
Senior Vice President, Communications
Universal Pictures
818-777-7216
kori.bernards@nbcuni.com

Tags: Universal Studios
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