New VIP amenities offer Atlantic Station guests premium atmosphere

Regal Entertainment Group Announces Luxury Expansion of Atlanta Theatre

on October 23, 2013
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KNOXVILLE, Tenn.--(BUSINESS WIRE)--Oct. 23, 2013-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces the addition of two VIP auditoriums and a full-service lounge at Regal Atlantic Station Stadium 18 IMAX & RPX. The expansion features King Size Recliners for moviegoers in an exclusive 21-plus environment. Construction will be completed in time for the November 7 release of "Thor: The Dark World."

"Regal is extremely excited to open our new lounge and expansion at Atlantic Station, offering a new level of comfort with King Size Recliners and the ability to reserve your seat for the show," said Greg Dunn, president and COO for Regal Entertainment Group. "Regal prides itself in offering the very best theatre experience for our guests. Now we have a wealth of premium selections for moviegoers at Atlantic Station with the new VIP amenities, in addition to the already popular RPX and IMAX Experience options."

Regal invites guests to relax and recline with two new auditoriums equipped with cinema seating which offers adjustable positions and padded footrests for added comfort during the show. Guests can secure their spot in advance with reserve seating when choosing VIP showtimes online or at the box office. Admission includes access to a full-service bar and lounge exclusive for moviegoers 21 and up. The lounge menu features extensive beer and wine selections as well as several appetizers and entrées such as Chipotle Aioli Shrimp and Gourmet Flat Bread Pizzas.

"Not only will guests be in for a treat with our King Size Recliners, but this regal environment extends into the lounge where you can unwind and dine before the movie. Or after your show, you can stay and chat about the film in the relaxing atmosphere of our lounge," said Ken Thewes, chief marketing officer for Regal Entertainment Group. "Atlantic Station reigns as the most popular theatre in Atlanta and these new amenities will attract even more fans from across the region."

In celebration of this luxury addition, a limited number of commemorative champagne flutes will be awarded to the first 100 lounge guests each day during the opening weekend of "Thor: The Dark World." Also from Thursday, November 7 through Veterans Day on Monday, November 11, all Regal Crown Club members receive $5 off any entrée with each ticket purchased to the new VIP auditoriums. Through the industry-leading Regal Crown Club, patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the box office or online at REGmovies.com/Crown-Club.
Moviegoers can also stay connected through Regal Cinemas' Facebook page and by downloading the Regal Movies app. Regal fans use the app to program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal app also gives patrons the ability to upload their Regal Crown Club card straight to their phone for easy access while on-the-go.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,334 screens in 575 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 26, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131023006607/en/

Source: Regal Entertainment Group

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539

Tags: Regal Entertainment Group
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