Melbourne, November 4, 2013-Dolby Laboratories, Inc. (NYSE:DLB) today announced that Australia's largest independent postproduction company, Soundfirm, will be the first facility in Australia to be fully equipped to meet the postproduction needs for Dolby® AtmosTM cinema sound. Soundfirm's new facility in Melbourne has been designed from the ground up with the latest tools, technology, and equipment to support the needs of the content creation industry, as they aim to create immersive audio experiences for moviegoers with the help of Dolby Atmos technology. Dolby Atmos is the new audio platform that revolutionizes sound in entertainment.
"Soundfirm looks to deliver our clients the most state-of-the-art solutions, and Dolby Atmos is truly something revolutionary," said Roger Savage, CEO, Soundfirm. "Dolby Atmos is a major paradigm shift from traditional channel-based formats like 5.1, 7.1, and 11.1, and it provides a more natural and realistic soundfield, moving sound around and above audiences, transporting them into the onscreen adventure."
"Dolby Atmos sets a new standard for the cinema audio experience, which is only made possible through the support of a leading postproduction house such as Soundfirm," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "We have seen an increased interest in Dolby Atmos in this region, and we are now able to support content creators with leading-edge tools that are deployed at Soundfirm."
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by making it easy for filmmakers to place or move specific sounds anywhere in the movie theatre. The result is what moviegoers have described as a virtual reality of sound and the most engaging and lifelike cinema experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 300 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. Eighty-five films from 10 different countries-representing a broad range of genres-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Academy Award® is a trademark of the Academy of Motion Picture Arts and Sciences. S13/27438 DLB-G