Ultra-realistic sound enhances the DLX immersive experience
San Francisco and Milwaukee, December 13, 2013-Dolby Laboratories, Inc. (NYSE:DLB) and Marcus Theatres®, a division of the Marcus Corporation (NYSE:MCS), announced today that the cinema chain has installed the Dolby Atmos sound platform in two UltraScreen DLXTM auditoriums-the Marcus Addison Cinema in Addison, Ill., and the Marcus Crosswoods Cinema in Columbus, Ohio-and will install it in additional select screens over the next two years.
"Dolby Atmos is the perfect complement for our UltraScreen DLX auditoriums," said Rolando B. Rodriguez, President and CEO, Marcus Theatres. "We have the unmatched comfort of our DreamLounger recliners, razor-sharp digital images on the giant UltraScreen, and with the addition of Dolby Atmos, Marcus Theatre patrons will be able to feel as if they are in the middle of the onscreen action."
Dolby® AtmosTM unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre with object-based audio to create a lifelike, virtual reality of sound. Combined with the new innovative Marcus Theatres UltraScreen DLX experience-the first to integrate massive, three-story-high screens up to 75 feet wide and new theatre-wide reserved stadium recliner seating-patrons will be able to have an ultimate moviegoing experience.
"Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach to object-based audio," said Tim Schafbuch, Director of Cinema Sales, Dolby Laboratories. "We are confident that moviegoers will be captivated by the remarkable clarity and dimension of the sound and keep coming back to Marcus Theatres to get this amazing experience that only Dolby Atmos provides."
Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos lets them simply designate where in the cinema space each sound "object" should be placed or moved to make audiences experience the film as if they were within its world.
Marcus Theatres patrons can purchase movie tickets and find out more about Marcus Theatres locations equipped with UltraScreen DLX and Dolby Atmos by visiting www.marcustheatres.com.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. More than 85 films from 10 different countries-representing a broad range of genres, from action thrillers and animated features to comedy and horror-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota, and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Marcus Theatres is a registered trademark and UltraScreen DLX is a trademark of the Marcus Corporation. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S13/27562 DLB-G