(MEMPHIS, TENNESSEE) January 7, 2014- It was another successful fundraising event for Malco Theatres, with the wrap up of the annual Wrapped with Love campaign, which benefits St. Jude Children's Research Hospital.
This program, in its fifteenth year, ran from Thanksgiving Day through Christmas Day at all Malco Theatres locations in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. This year, moviegoers purchased over 97,000 bows during the holiday campaign!
The bows were hand-made from actual film and available at theatre box offices for $1.00 each. The materials and volunteer production hours for the bows were donated, so there was no cost to Malco Theatres; the true beneficiary was St. Jude Children's Research Hospital.
Since 1999, Malco Theatres has raised over $675,000 for St. Jude thru the annual Kids Summer Film Fest and Wrapped with Love campaigns.
A formal check presentation at the hospital is being planned for early spring.
Memphis, TN-based Malco Theatres is a fourth-generation family owned and operated business that will reach its 100th anniversary in 2015. Malco Theatres operates over 330 screens at 32 locations across the Mid-South, as well as bowling and family entertainment centers in Louisiana.