Cinemaxx selects Barco and GDC Technology for the digital rollout of its new cinema chain in Indonesia

on March 24, 2014
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gdctech.jpgCINEMACON, Las Vegas (March 24, 2014) - Cinemaxx, a new exhibitor under Lippo Group in Indonesia, has selected Barco and GDC Technology as its technology partner for its digital cinema deployment. The deployment features the supply of digital projectors from Barco and a wide range of digital cinema equipment and services from GDC Technology, including servers, Theatre Management Systems (TMS), Network Operations Center (NOC) as well as total system integration support.

Indonesian conglomerate Lippo Group is a leading property developer with significant investments in retailing, media, hospitality, financial services, energy, IT, and healthcare. Riding upon its ownership of over 40 shopping malls in Indonesia, Lippo Group is planning to further expand the exhibition industry by rolling out high-end cinemas with close to 300 screens this year and at least 1,000 screens over the next 5 years.

In addition to digital cinema servers, Cinemaxx will also deploy GDC Technology's TMS to manage and automate the running of its digital screens. Currently, over 12,000 screens across 1,700 theatres worldwide are successfully managed by GDC Technology's TMS. Cinemaxx will be supported through GDC Technology's NOC service from Singapore as well as an Indonesian GDC Technology office, which is scheduled to begin operations this year. GDC Technology will spearhead the digital deployment as a total system integrator, providing comprehensive and quality installation and integration support for Cinemaxx.

"Lippo Group is one of the largest owners of shopping malls in Indonesia and we plan to leverage our strength as astute property developers to expand our multiplex network aggressively," said Brian Riady, CEO of Cinemaxx. "With dedicated support from GDC Technology and Barco, who are both committed to driving state-of-the-art digital cinema technology, we have confidence to provide the best possible cinema experience to moviegoers as a new and powerful cinema operator in the market."

"We are pleased to have won the trust of Lippo group in bringing a substantial increased foot print of Digital Cinema into Indonesia. The strong line up into a common vision of the 3 companies; Cinemaxx, Barco and GDC Technology have made this a very important project in our increasingly trust of customers of using Barco as their projector of choice. We are pleased to work hand in hand with GDC Technology to roll out and service Cinemaxx for its digital cinema equipment," said Wim Buyens, Senior Vice President Entertainment and Corporate of Barco. "We will provide the highest quality option for exhibitors and we are committed to the success of Cinemaxx as it enters the exhibition market."

"We truly value our partnership with Barco and are thrilled to be working with them on the digital cinema rollout for Cinemaxx," commented Dr. Man-Nang Chong, founder and CEO of GDC Technology. "We are honored that Cinemaxx has chosen GDC Technology for its digital cinema roll-out. We look forward to supporting Cinemaxx in its future expansion that will address the expectations a rising Indonesian middle-class that is thirsting for entertainment."

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About GDC Technology Limited (www.gdc-tech.com)

GDC Technology Limited ("GDC Technology") is a leading global digital cinema solutions provider with the largest installed base of digital cinema servers in the Asia-Pacific region and the second largest globally. GDC Technology develops, manufactures and sells digital cinema servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. GDC Technology also provides a comprehensive suite of digital cinema products and services providing exhibitors and distributors with a one-stop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens. It's subsidiary, GDC Digital Cinema Network Limited, has 6 years of VPF experience and manages over 4,600 screens across 600 VPF agreements with worldwide content distributors and exhibitors. Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has established a global market presence and strong brand recognition with 11 offices and 28 local service centers around the world. GDC Technology is a portfolio company of The Carlyle Group.

About Cinemaxx (www.cinemaxxtheater.com )

Cinemaxx is poised to be one of Indonesia's largest and most preferred motion picture exhibitors with more than 1,000 screens and 150 locations planned across 77 cities. Combining state-of-the-art technology with first-class amenities, Cinemaxx will provide an unparalleled entertainment experience to moviegoers across the nation. MegaMaxx, the giant-screen format of Cinemaxx, will take the Indonesian cinematic experience to the next level by providing moviegoers with an immersive audiovisual experience not yet available in Indonesia today. Patrons can also experience the epitome of luxury at Cinemaxx Gold, Cinemaxx's VIP offering, replete with lavish recliner chairs and gourmet F&B offerings served by attendants on call. Cinemaxx is affiliated with the Lippo Group, one of Indonesia's largest private services provider.

About Barco (www.barco.com)

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Tags: Barco, Cinemaxx, GDC Technology
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