Odeon Selects Unique Digital for World-First Exclusive Broadband IP Distribution Deal

on March 24, 2014
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uniquedigitalcinema.pngODEON & UCI Cinemas, the No 1 cinema chain in Europe, and Unique Digital, the international digital cinema software / distribution supplier, have reached an exclusive long term agreement to roll out Unique's MovieTransitTM broadband IP distribution system to all ODEON sites in UK and Ireland .

MovieTransitTM, Unique's market leading content distribution solution, has been fully operational to all cinemas in Norway and Denmark for over 12 months and in that time over 100,000 film and advertising packages (over 15 PetaBytes of data in total) have been delivered.

The system comprises a bespoke client receiver per cinema, running Unique's proprietary software that optimizes available bandwidth with dedicated local distribution nodes connected to Unique's own 20GB terrestrial backbone . This will allow sufficient capacity for multi-casting for streaming content, and will also enable consumer-led dynamic programming of content.

"Unique Digital is proud to have led the market in delivering the first major European exhibitor network for digital feature distribution via broadband IP, and has developed a solution and support tools that are both robust and client friendly," stated Chris Hagan, Chairman of Unique Digital Limited. "We are on track to have over 600 sites connected to our MovieTransit system across UK and Ireland by the end of the year. We believe that scale of footprint will allow distributors and exhibitors to capture efficiencies and value adding opportunities through their own organizations."

"Unique Digital clearly has the market leading product in terms of electronic delivery, and ODEON is delighted to have reached agreement with Unique to roll out MovieTransit across the UK and Ireland," said Sam Sahana, CTO of ODEON. "We believe that moving to fully automated electronic delivery will give us the opportunity to focus on new ways of attracting visitors to our sites."

For more information please contact: Unique Digital Ltd +44 203 651 8052 - marketing@mailudc.com

About Unique Digital Ltd and Unique Digital Software Limited
Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).

Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.

About ODEON
ODEON & UCI Cinemas Group is the Number 1 operator in Europe and largest in the world outside of the Americas with 239 cinemas and 2,191 screens as of December 2013. ODEON & UCI Cinemas operate in four major European markets: UK, Spain, Italy and Germany; and three smaller markets: Austria, Portugal and Ireland.

Tags: Unique Digital, UCI, Odeon
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