Tweet counts and analysis for Monday April 21st

'The Other Woman' Leads Newcomers

on April 22, 2014
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By Alex Edghill

Tuesday Morning Update: The Other Woman led the upcoming new openers on Monday with 3,262 tweets and 14th spot overall on the day. It also had the biggest non-news related increase on the day with just over 87% from its Sunday returns. The film should skew heavily female with a majority being over 30 which should bring its ratio down significantly from the teen-girl demo films such as Vampire Academy, Endless Love, and Divergent which all rang in with ratios of over 18,000 to have the three highest ratios on the year respectively. By comparison, Bad Teacher had 4,553 tweets its Monday before release while That Awkward Moment had 7,632. Solid beginning here for the film which definitely has the chops to be the top new film this week, and maybe even with a little luck the top film overall.

Brick Mansions was 16th on Monday with 3,016 tweets, up just over 50% from its Sunday returns of 1,979. The last full film by Paul Walker before his tragic death last year it has drawn a lot of interest on Twitter over the past few months. By comparison, Sabotage had 2,342 tweets its Monday before release and Fast And Furious 6 had 66,785 tweets. Pretty ordinary beginning for the film especially considering that it is getting a lot of extra attention because of Walker. I don't have huge expectations for this one given the buzz levels and double digits seems to be nothing but a pipe dream.

The Quiet Ones brought up the rear with 1,351 tweets on Monday, good enough for only 25th place on the day. Horror's traditionally tend to generate a ton of buzz on Twitter so the fact that this is lagging so far behind is more than a red flag. Oculus had 7,791 tweets its Monday before release, while Paranormal Activity: The Marked Ones had 5,214. The Quiet Ones seems destined to be quiet indeed and with these numbers I doubt if it will even be able to throw up $5 million over the weekend.

Top 15 Movies for Monday April 21st

Rk Film Sun Mon Sun-Mon %
1 (-) Divergent 36,003 35,819 -0.51%
2 (-) Captain America: The Winter Soldier 31,783 25,087 -21.07%
3 (+2) The Fault in Our Stars 15,834 18,677 17.96%
4 (+2) Godzilla (2014) 5,363 18,377 242.66%
5 (-2) The Amazing Spider-Man 2 19,075 15,606 -18.19%
6 (-2) Heaven is for Real 16,905 8,456 -49.98%
7 (+13) How to Train Your Dragon 2 1,495 4,054 171.17%
8 (-1) If I Stay 4,550 4,002 -12.04%
9 (+3) Neighbors (2014) 2,672 3,863 44.57%
10 (+1) X-Men: Days of Future Past 3,204 3,765 17.51%
11 (+2) Avengers: Age of Ultron 2,550 3,560 39.61%
12 (+5) Maleficent 2,158 3,421 58.53%
13 (-3) Oculus 3,374 3,378 0.12%
14 (+5) The Other Woman (2014) 1,742 3,262 87.26%
15 (-6) Transcendence 3,888 3,213 -17.36%
16 (+2) Brick Mansions 1,979 3,016 52.40%
25 (+2) The Quiet Ones 741 1,351 82.32%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: The Quiet Ones, Brick Mansions, The Other Woman, social-media-trends
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