Tweet counts and analysis for Wednesday May 21st

New Openers Continue To Impress, Riches Await

on May 21, 2014
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By Alex Edghill

Wednesday Morning Update: X-Men: Days Of Future Past rose 35% on Tuesday to 30,575 tweets, up from 22,585 tweets on Monday. By comparison, X-Men: First Class had 6,755 tweets on its Tuesday before release, Captain America: The Winter Soldier had 55,561 and The Amazing Spider-Man 2 had 24,259. This is shaping up to be massive success on the weekend and at this point $100 million by the end of Monday looks to be a distinct possibility.  

Blended had a similar 37% bump to 4,095 tweets on the day, up from 2,999 tweets on Monday. By comparison, Just Go With It had 570 tweets its Tuesday before release, Jack And Jill had 854 and Grown Ups 2 had 11,859. So it might not be a $40 million+ opener like Grown Ups 2 but $25 million or more over the full weekend should be right in its wheelhouse given these comparisons.

Kingsman: The Secret Service released its first trailer yesterday to a lukewarm 3,186 tweets. This is not what I would have expected given the talent behind or in front of the cameras. Kick-Ass generated over 2,000 tweets for its first trailer over 4 years ago so I would have expected much bigger things here. As such my first impression is underwhelming at best and I will unfortunately have to add this to my possible bomb radar list. 

Top 15 Movies for Tuesday May 20th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 79,611 70,563 150,174 -11.37%
2 (-) Godzilla (2014) 50,760 37,167 87,927 -26.78%
3 (+5) X-Men: Days of Future Past 22,585 30,575 53,160 35.38%
4 (+2) Maleficent 13,525 22,294 35,819 64.84%
5 (-2) 22 Jump Street 18,932 17,071 36,003 -9.83%
6 (+3) Divergent 10,533 12,659 23,192 20.18%
7 (+11) Guardians of the Galaxy 28,543 11,120 39,663 -61.04%
8 (+2) Captain America: The Winter Soldier 7,589 7,274 14,863 -4.15%
9 (+8) Transformers: Age of Extinction 3,774 5,750 9,524 52.36%
10 (+1) The Amazing Spider-Man 2 7,436 5,161 12,597 -30.59%
11 (+12) Blended 2,999 4,095 7,094 36.55%
12 (+69) Kingsman: The Secret Service 171 3,186 3,357 1763.16%
13 (+1) Neighbors (2014) 2,587 3,012 5,599 16.43%
14 (-10) Think Like a Man Too 5,655 2,651 8,306 -53.12%
15 (-10) The Purge: Anarchy 6,097 2,460 8,557 -59.65%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Kingsman: The Secret Service, social-media-trends, X-Men: Days of Future Past, Blended
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