Barcelona, June 17 2014 - The UK's leading independent cinema chain and home cinema content provider, Curzon, is investing in state of the art Sony Digital Cinema 4K technology for their cinema venues across the UK to ensure their customers get the best possible viewing experience and enjoy the films as the director intended.
The recently opened state of the art five screen Curzon cinema in London Victoria, has been fitted out with five SRX-R515 Sony Digital Cinema 4k projectors. A further seven sites across the Curzon Cinemas network will feature Sony Digital Cinema 4K and Sony Theatre Management Systems. Six of these sites DLP digital systems have been replaced with a mixture of Sony SRX-R515 and SRX-R320 Sony 4K digital projectors and with Sony Theatre Management Systems (TMS).
Mel Alcock, COO, Curzon Cinemas, commented: "We are very excited about the installation of the Sony 4K digital projector systems at Curzon Cinemas. Our customers will now be getting the very best digital cinema experience and can enjoy the content with crystal clear picture quality and immersive sound thanks to Sony Digital Cinema. The Sony brand is known for delivering quality products and our customers expect a certain quality when visiting Curzon Cinemas, this was an obvious partnership decision."
David McIntosh, Vice President of Digital Cinema, Sony Europe and America, commented: "Sony is delighted to partner with Curzon Cinema to help build on its great reputation in the UK market for delivering an excellent cinema experience to its customers. It's simply a perfect match between what Sony 4K means and what Curzon Cinemas deliver to their audiences - a premium cinema experience."
With over 17,000 systems in the market, Sony Digital Cinema 4K technology lets movie goers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema.
It's captured the imagination of audiences and industry alike, winning Hollywood's commitment as underlined by 4K releases from studios such as Paramount, Warner Brothers, 20th Century Fox, and Sony Pictures. It has also won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Inception"), David Fincher ("The Girl with a Dragon Tattoo"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released recent blockbusters in the 4K format.
The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.