Tweet counts and analysis for Wednesday June 25th

'Transformers' Set To Break 2014 Opening Record

on June 26, 2014
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By Alex Edghill

Thursday Morning Update: Transformers: Age Of Extinction rose 54% to 57,946 tweets on Wednesday, up from Tuesday's 37,577 tweets. By comparison, Transformers: Dark Of The Moon had 17,200 tweets two days before its release, Amazing Spider-Man 2 had 28,734, X-Men: Days Of Future Past had 49,523, while Godzilla was at 48,112. It has racked up a mammoth 124,068 tweets over the last three days which puts it behind only Captain America: The Winter Soldier's 168,286 tweets amongst its genre on the year (Endless Love, Divergent, Maleficent and Fault In Our Stars all had more tweets but appeal largely to the teen/twenty-something female demo which is a firestarter group on Twitter). 

Cap 2 opened in many more important territories before its North American release which super-charged its tweets and discount its effectiveness here as a marker. We are predicting $99 million for the film this weekend which will easily give it the crown for the frame and the biggest opening on the year to date, beating out the aforementioned Cap 2's $95 million. With $710 million, 836 million and $1,124 million for the last three Transformers films respectively Michael Bay and company are no doubt hoping this has the steam to continue the trends and top $1 billion yet again.

 

Top 15 Movies for Wednesday June 25th

Rk Film Tue Wed Week Tue-Wed %
1 (-) 22 Jump Street 240,010 81,294 357,624 -66.13%
2 (-) The Fault in Our Stars 60,185 67,133 190,613 11.54%
3 (-) Transformers: Age of Extinction 37,577 57,946 124,068 54.21%
4 (+3) The Hunger Games: Mockingjay Part 1 19,261 38,020 76,813 97.39%
5 (-1) Maleficent 27,344 20,699 87,575 -24.30%
6 (-) Think Like a Man Too 22,100 13,295 76,765 -39.84%
7 (+1) How to Train Your Dragon 2 8,654 6,787 26,911 -21.57%
8 (-3) Teenage Mutant Ninja Turtles (2014) 22,240 6,563 50,819 -70.49%
9 (+1) Edge of Tomorrow 4,364 6,026 15,675 38.08%
10 (-1) If I Stay 6,814 4,507 17,505 -33.86%
11 (+1) X-Men: Days of Future Past 4,088 4,467 13,778 9.27%
12 (+2) Guardians of the Galaxy 3,828 3,623 16,800 -5.36%
13 (+7) Star Wars: Episode VII 1,581 3,331 5,965 110.69%
14 (+10) Dawn of The Planet of The Apes 1,136 2,458 5,297 116.37%
15 (+1) Godzilla (2014) 2,326 2,436 7,063 4.73%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Transformers: Age Of Extinction, social-media-trends
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