Tweet counts and analysis for Monday July 7nd

'Dawn Of The Planet Of The Apes' Looks To Rule

on July 08, 2014
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By Alex Edghill

Tuesday Morning Update: Dawn Of The Planet Of The Apes grabbed 3,271 tweets on Monday which put it in 16th spot on the day, up 22% from 2,682 tweets on Sunday. The film is a sequel to the very popular Rise Of The Planet Of Apes and hopes to secure the same older male-skewing audience as the original and a hearty sequel bump no doubt. This is a seemingly inauspicious start with just over 3,000 and not even being in the top 15, but when you consider that the first film had just 1,550 tweets its Monday before release back in 2011 with a very similar search string it actually is a solid beginning for the Fox tentpole. Yes traffic in general has gone up in the past couple years but it paints a picture of a film which, at the very least, will best the opening of Rise with decent upside for $60 million plus. With the weekend all to itself and aging competition for its core demographic it is perfectly placed release-wise to maximize its potential.

The second trailer for the David Fincher adaptation Gone Girl also held center stage yesterday as it grabbed 12,760 tweets on the day. Considering that the first trailer nabbed only 10,431 tweets this is actually a very strong sign for the film as second trailers rarely ever generate more buzz than the first. The profile of the film is rising and I believe the cryptic posters and information being made available by the marketing team are fueling a building interest in the film.  

Top 15 Movies for Monday July 7th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 41,351 35,676 -13.72%
2 (-) Transformers: Age of Extinction 32,850 29,793 -9.31%
3 (-) 22 Jump Street 27,152 14,478 -46.68%
4 (+5) Guardians of the Galaxy 4,398 13,840 214.69%
5 (+18) Gone Girl 1,037 12,760 1130.47%
6 (-) Star Wars: Episode VII 7,537 9,789 29.88%
7 (-3) Maleficent 11,805 9,311 -21.13%
8 (+5) The Hunger Games: Mockingjay Part 1 4,078 7,748 90.00%
9 (-2) Tammy 4,721 6,629 40.42%
10 (-5) Deliver Us from Evil (2014) 8,274 5,692 -31.21%
11 (-1) Earth to Echo 4,159 5,665 36.21%
12 (-) If I Stay 4,094 5,466 33.51%
13 (-5) How to Train Your Dragon 2 4,519 4,868 7.72%
14 (+1) X-Men: Days of Future Past 2,778 3,760 35.35%
15 (-1) Before I Go to Sleep 3,053 3,440 12.68%
16 (-) Dawn of The Planet of The Apes 2,682 3,271 21.96%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Dawn of the Planet of the Apes, social-media-trends
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