Berkeley, California -- At this year's Cinema Expo International in Amsterdam, Meyer Sound will introduce Europe's movie industry professionals to Cinema Experience-the company's integrated line of powerful, linear cinema sound systems. Showcased at Stand #183, the Acheron-based Cinema Experience promises a dramatically improved listening experience to match today's high-definition visual and keep customers returning to the theaters.

"With the rise of 3D imagery, people are realizing that watching a movie at home doesn't compare to the shared experience and impact from being in a theater, and this of course includes the sound," says John Meyer, CEO of Meyer Sound. "Having an audio system that is loud is not enough for movies. You need one that is capable of reproducing all the information in the tracks so that the audience can have the full experience as intended by the film creators."

Since the 2009 debut of Meyer Sound's Cinema Experience, commercial theaters such as the Estonian Solaris Complex and the Gulf Breeze theaters in Florida have harnessed the power and transparency of the systems to give customers an immersive movie experience. An array of renowned post-production facilities have also upgraded to the Cinema Experience, including London's legendary De Lane Lea, as well as Skywalker, ImageMovers Digital, Zoetrope and many others.

Attendees of the Cinema Expo 2010 are invited to hear the Cinema Experience in live demonstrations hosted in Suite B by Düsseldorf, Germany-based FTT, one of Meyer Sound's cinema dealers. The demonstrations will feature Meyer Sound's Acheron Studio loudspeakers, HMS-10 surround loudspeakers, and X-800C subwoofers, with a D-BOX cinema seating system adding to the realism. Steve Shurtz, Meyer Sound's Cinema Experience technology director, will be on hand to host the demonstrations and answer questions.

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COLUMBUS, Ga. -- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading digital cinema and 3-D motion picture exhibitor, today announced the newest experience for movie theatres, 7.1DS DIGITAL SURROUND. The upgrade is taking the movie-going experience to the next level, improving the DIGITAL SURROUND sound by adding two more discrete audio channels. Theatres equipped with 5.1 sound have left and right surround sound. The 7.1DS DIGITAL SURROUND adds left and right back surround. This further enhances directionality in panning 360 degrees around the theatre. It also improves clarity in the dialog channels since sound can be spread throughout more channels.

"The upgrades of the 7.1 digital surround coupled with our digital projection has made the movie-going experience much more exciting and enjoyable. Not only do you have discrete separation of left and right digital surround sound, you now have discrete separation of back left and right surround sound. When you are sitting watching a movie you are now completely immersed in discrete changes in sound," stated Dale Hurst, Director of Marketing for Carmike Cinemas. "The movie-going experience is always changing. This is an exciting and revolutionary development in sound technology and we are delighted to bring this new technology to our theatres and valued patrons."

The 7.1DS DIGITAL SURROUND installation includes locations in TN, TX, AL, IN, OR, GA, WY, OK, SC and NC. All installations have been completed in time for the first 7.1 DS release by Walt Disney Pictures and Pixar Animation Studios, today's debut of "Toy Story 3."

 

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Source: THR

True Blood's Alexander Skarsgard has signed on for a role in Peter Berg's Battleship. Taylor Kitsch is already on board. Universal will send the film out on May 18, 2012.

Skarsgard will also be appearing in Rod Lurie's upcoming remake of Straw Dogs.

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Source: Deadline.com

The X-Men franchise is about to start from scratch, and it looks like Michael Fassbender will take on the coveted role of Magneto. The actor is still being eyed for a gig in Marc Webb's Spider-Man, but a deal with 20th Century for X-Men: First Class is reportedly closer to happening.

The X-Men franchise is still a lucrative one. Despite receiving harsh reviews, 2006's X-Men: The Last Stand raked in more than $450 million worldwide. 

X-Men: First Class is slated to hit theaters on June 3, 2011.

 

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Source: THR

Bradley Cooper is in talks to star in a baseball dramedy that screenwriter Allan Loeb (Wall Street: Money Never Sleeps) has set up at Disney.The project is being touted as Scent of a Woman meets The Rookie.

Cooper's career is taking off pretty quickly. Even though the underwhelming performance of A-Team has to sting, he shouldn't be hurt by it. The grinning thesp still has a lot of momentum thanks to his star-making turn in The Hangover.

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