MORRISTOWN, NJ - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today issued an update on the state of digital cinema in the United States. In 2008 and 2009, the digital transition -- defined as the industry's conversion from analog to digital technology -- was slowed, largely due to the lack of necessary financing. That trend shows signs of reversing; financing is now available and industry-wide momentum has returned. Hollywood movie studios have embraced digital cinema, both from a financing and a creative perspective. These factors, coupled with the growing slate of popular and successful 3D movies from all the Hollywood studios, including James Cameron's Avatar on December 18, suggest that 2010 will be a watershed year for digital cinema.

At present, there are 7,736 digital screens* at 2,112 sites in the United States and Canada, representing just over 21% of the approximately 36,000 screens in total. Of those 7,736 digital screens, almost 3,400 (44% of digital screens, 9% of all screens) are 3D-enabled, at 2,000 sites.

Though just under 10% of all U.S. and Canadian movie screens are currently 3D-enabled, industry-wide momentum has picked up markedly in the last few months. In late October, Cinedigm announced that it had secured a commitment letter for a $100 million financing from GE Capital and Société Générale that will support the deployment of up to 2,133 digital systems in 2010. Many exhibitors are also taking advantage of an Exhibitor-Buyer option that will permit them to convert an additional 2,000 to 3,000 screens.

"We're seeing a groundswell of positive and truly transformative trends for the exhibition industry," said Bud Mayo, chief executive officer, Cinedigm. "The same digital transition that transformed phones into BlackBerrys, and portable audio players into iPods, is taking place in modern cinema. Hollywood has committed to support the conversion to digital cinema, which solves the chicken-and-the-egg problem that would otherwise have delayed this transition. Cinedigm is very optimistic and excited to be at the center of this process."

Digital cinema allows exhibitors to showcase entertainment beyond movies, such as music concerts. This week, more than 500 digital screens across the United States are showing Larger Than Life in 3D, a concert movie featuring the Dave Matthews Band, Ben Harper and Relentless7, and Gogol Bordello. Over the past year, exhibitors have shown live sporting events including more notable 3D live presentations, children's programming, interactive Q&As with film stars and much more.

* These figures do not include IMAX screens

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CYPRESS, CA - Christie, the digital cinema leader with 70% of all installations worldwide, announced that Christie's CP2000-ZX DLP Cinema projectors will be purchased by Georgia Theatre Company, a cinema chain with over 270 screens in 27 locations, including Georgia, Florida, South Carolina and Virginia. Part of Cinedigm's (NASDAQ: CIDM) Phase 2 digital cinema deployment program, Georgia Theatres plans to install over 250 Christie projection systems exclusively throughout their circuit. Currently, a total of 40 Christie systems are installed and operating, with additional installations taking place ahead of the holiday theatrical releases and the eagerly anticipated James Cameron's "Avatar" movie in 3D, as well as throughout 2010.

"Service and experience with digital equipment installations are two major factors in our selection of Christie digital projectors and Christie Managed Services," noted Aubrey Stone, president of Georgia Theatre Company. "We tested their units for a year and we were very impressed. The picture on the screen was excellent. Along with their technology and lowest cost of operation, Christie's track record of installing thousands of screens worldwide was also an important consideration in our decision."

Stone added, "Christie is the undisputed leader in digital cinema because they fully understand the needs of the exhibitors and know how to deliver quality products in the fastest timetable. One of the things that impressed me most is dealing with the people at Christie. Not only are they professional, but also they are a pleasure to work with. The speed with which we've been able to bring the systems online is a tribute to Christie's commitment to first-rate customer service and support."

Third-generation family-owned Georgia Theatre Company has specialized in motion picture exhibition for over 80 years. According to Chairman and CEO, Bill Stembler, "From our early roots to becoming one of the top 20 circuits today, we pride ourselves on providing our patrons with the finest facilities, including state-of-the-art digital projection, stadium seating and the best sound systems available."

Craig Sholder, vice president of Entertainment Solutions at Christie commented, "We look forward to working with Georgia Theatre Company as it continues to upgrade to the world's most preferred, and proven, line of digital projectors, powered by Texas Instruments' (TI) (NYSE: TXN) pioneering DLP Cinema technology. When ‘the show must go on,' no other projection system meets the standards of reliability set by Christie. We have the right solution for every size screen and the trained staff to resolve every installation challenge because we bring our own 80 years of experience working with exhibitors, anticipating and meeting their needs around the world."

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London-The Empire Leicester Square showed the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby 3D solution for large screens. An invited audience of more than 1,300 guests filled the Empire Leicester Square, which actedas the lead theatre for this much-anticipated premiere.

"Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres," said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. "Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended."

To meet Cameron's exacting standards for Avatar's premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby's lightweight passive 3D glasses-designed for repeated use to reduce the cost per view for exhibitors-Dolby and Barco's technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

"Avatar is one of the most keenly anticipated movies of the year," says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. "So we are delighted to be working with Dolby to meet James Cameron's meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire."

To see Avatar in Dolby 3D near you, click here.

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CHICAGO - NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Pacific ArcLight has installed 17 of NEC's 3D digital cinema projectors and is preparing to wow audiences when James Cameron's movie "Avatar" is released on December 18 by Fox Studios.

"We found the NEC NC2500S-A projectors to be a great fit for us, especially with the new higher light output for amazing picture quality," said Joe Miraglia, Pacific's Director of Design, Construction & Facilities. "We're very excited to be 100 percent ready to bring Avatar to our audiences, and, in fact, we are premiering the film at midnight on December 17 at ArcLight Hollywood, Cinerama Dome as well as ArcLight Sherman Oaks."

Pacific Theatres and ArcLight Cinemas have installed NEC digital cinema projectors in 10 locations throughout Los Angeles, including ArcLight Hollywood, which has 825 seats and a screen size of 28-ft. x 86-ft. A major reason for the projector upgrade was to show 3D feature movies, although the theaters will use the projectors to show many popular movies in standard format, too. ArcLight Hollywood, ArcLight Sherman Oaks, Northridge Fashion Center, and Glendale Stadium 16 all have NEC projectors with 3D capabilities in the largest auditoriums of each individual complex.

"Audience expectations are pretty high these days. There are great 3D movies coming out, and NEC digital cinema projectors are transforming the audience experience," said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. "Our customer Pacific ArcLight is sending a message that they are a great destination for 3D releases, and this translates to strong box office performance."

The NEC NC2500S-A's new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2-inch DMD from Texas Instruments, using triple flash technology for smooth motion. With a 33% increase in resolution and brightness, the projector is one of the brightest on the market. The boost in performance means a greater viewing experience for theatergoers.

NEC's full line of digital cinema projectors serves a wide range of screen sizes and budgets, and is available immediately for upgrade or purchase. For more information about NEC's various digital cinema projectors, please visit this page, or call 1-818-557-2500. To learn more about NEC financing options, please click here, or contact NECDigitalCinemaLease@neclease.com.

 

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CINEASIA, Hong Kong - GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce that it has signed up a number of new customers for 3D deployment using RealD's industry-leading 3D platform. This announcement comes on the heels of an agreement signed between GDC and RealD in April 2009 whereby GDC became a distributor for RealD's 3D platform in Asia. Under the agreement, GDC serves as a representative for RealD, taking care of sales inquiries, technical support, maintenance, installation, marketing support, and on-going operations.

The newly signed-up customers include Broadway Circuit (Hong Kong), UA Cinemas (Hong Kong), Blitz Theatres (Indonesia), Ambassador Cinemas (Taiwan) and Shaw Cinemas (Singapore), with more expected in the pipeline. The signing of these deals marks a good start to the GDC-RealD partnership, which to date has accounted for close to 100 additional RealD 3D installations in Asia.

"In anticipation of the fast-expanding 3D market worldwide, RealD formed a strategic alliance with GDC earlier in the year to assist with the Asia Pacific region," said Joseph Peixoto, president of worldwide cinema at RealD. "Our partnership with GDC is off to a solid start and we are confident we will see continued growth of our worldwide leading 3D technology in the Asian market."

"We are witnessing a phenomenal growth in 3D digital cinema worldwide since the debut of new 3D technology in which RealD is the clear market leader," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "The 3D market in Asia is poised for high growth mirroring the trend in the U.S and Europe. Our tie-up with RealD will further consolidate GDC's position as a market leader in Asia, offering comprehensive digital cinema solutions in 3D."

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