Sunday Update: Disney's Guardians of the Galaxy took in an estimated $16.31 million over the three-day frame to lead the box office for a second straight weekend. In the process, the blockbuster sci-fi superhero adaptation from Marvel became the highest grossing release of 2014 thus far domestically. Guardians of the Galaxy has grossed a tremendous $274.61 million through 31 days of release and will continue to distance itself from the $259.77 million take of Captain America: The Winter Soldier. Over the three-day frame, Guardians of the Galaxy was down a very slim 5 percent from last weekend. Disney is currently estimating a four-day take of $21.19 million for the film.
While it didn't hold up all that well this weekend by Labor Day weekend standards, Paramount's Teenage Mutant Ninja Turtles still held steady in second place over the three-day frame with an estimated $11.75 million. Over the three-day frame, the successful franchise re-launch was down 30 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a very big way with a 24-day take of $162.41 million. Paramount is currently estimating a four-day take of $15.5 million for the film.
Warner's If I Stay claimed third place with an estimated three-day take of $9.26 million. That represented a respectable 41 percent decline from last weekend. If I Stay continues to perform towards the lower end of expectations with $29.82 million in ten days. The film is performing well given its modest price tag and is running 14 percent ahead of the $26.11 million ten-day take of last year's Carrie (which fell 63 percent in its second weekend to gross $5.99 million). BoxOffice is currently estimating a four-day take of $11.6 million for If I Stay.
Universal's As Above/So Below debuted in fourth place over the three-day frame with an estimated $8.3 million. The low-budget horror film opened on the low end of pre-release expectations. As Above/So Below performed similarly to 2011's Apollo 18, which debuted with an $8.70 million 3-day Labor Day weekend take. As Above/So Below opened with $3.2 million on Friday, fell 12.5 percent on Saturday to take in $2.8 million and is estimated to decline 18 percent on Sunday to gross $2.34 million. That places the film's estimated 3-day weekend to Friday ratio at 2.61 to 1. The film received a lackluster C- rating on CinemaScore and will likely be front-loaded going forward due in part to its genre. Universal is currently estimating a four-day take of $10.0 million for the film.
The November Man opened in sixth with an estimated three-day take of $7.66 million. There is a history of new films aimed at adults over-performing during Labor Day weekend, but Relativity's action thriller starring Pierce Brosnan opened in line with expectations. The five-day total for The November Man stands at $9.35 million, which gives the film a five-day to three-day ratio of just 1.22 to 1. The November Man is currently running 21 percent behind the $11.81 million five-day start of 2011's The Debt. The film received a respectable B+ rating on CinemaScore. Relativity is currently estimating a four-day take of $9.8 million for the film.
Let's Be Cops placed in fifth with an estimated three-day gross of $8.2 million. Fox's low-budget action comedy was down a solid 24 percent. Let's Be Cops surpassed the $50 million mark this weekend and is now quickly approaching the $60 million mark with a 19-day take of $57.32 million. BoxOffice is currently estimating a four-day take of $10.4 million for Let's Be Cops.
On the limited front, Cantinflas was off to a solid start with an estimated three-day take of $2.63 million. The biopic from Lionsgate and Pantelion earned a healthy per-location average of $6,872 from 382 locations. Lionsgate is currently estimating a four-day gross of $3.28 million for the film.
Meanwhile, Sony's re-issue of Ghostbusters grossed an estimated $1.65 million over the three-day frame from 784 locations. Sony is currently estimating a four-day take of $2.00 million for the re-issue.
Saturday Update: Disney reports that Guardians of the Galaxy officially became the year's top domestic grosser on Friday with another $3.85 million added to its haul, off just 20 percent from last Friday, as it again claimed first place. That gives the film $262.1 million overall so far, surpassing Captain America: The Winter Soldier's final tally of $259.8 million. Through the same point in release (29 days), Guardians is now 13 percent ahead of the pace of Winter Soldier and just 1.6 percent behind that of 2008's original Iron Man. BoxOffice projects a $16.3 million 3-day weekend and a $21.8 million 4-day holiday frame.
Universal opened As Above So Below to a healthy $3.2 million yesterday after Thursday night's $470,000 preview grosses. The horror/thriller pic bowed 48 percent lower than 2012's The Possession (which also opened Labor Day weekend) and 36 percent under Oculus, however, As Above's modest $5 million production budget gives it a pass on that front. BoxOffice projects a $9.3 million 3-day and $11.2 million 4-day.
Paramount's Teenage Mutant Ninja Turtles grabbed $2.66 million yesterday, down 41 percent from the same day last week. The reboot has amassed $153.3 million through 22 days of release, 21 percent more than G.I. Joe: The Rise of Cobra through the same point. BoxOffice projects an $11.3 million 3-day weekend and $14.7 million 4-day.
Warner Bros. reports that If I Stay added $2.6 million yesterday, off 62 percent from opening day last week. The young adult drama has earned $23.2 million thus far, 42 percent more than The Host at the same point. BoxOffice projects a $9.4 million 3-day frame and $11.9 million 4-day.
Rounding out Friday's top five, Relativity Media's The November Man posted $2.2 million in its third day of release for a $3.89 million total so far. The film is pacing 14 percent behind 2011's The Debt, which also opened on Wednesday before Labor Day. BoxOffice projects The November Man will take in $8 million for the 3-day and $10.2 million for the 4-day.
On the limited release front, Sony's 30th anniversary re-release of Ghostbusters took in $490,000 from 784 locations on Friday. That's a per-theater average of $625. The performance is noticeably lower than that of 2012's Raiders of the Lost Ark IMAX re-release ($1,648 opening day PTA) and 2012's Top Gun 3D ($1,757), although it should be noted that Ghostbusters doesn't have the advantage of premium priced tickets that those flicks carried. BoxOffice projects a $1.3 million 3-day and $1.7 million 4-day weekend.
Check BoxOffice on Sunday morning for official 3- and 4-day weekend estimates from the studios.
Friday Update #2: Early reports indicate that Guardians of the Galaxy is on pace for a $19 million 4-day Labor Day weekend, and possibly a bit more as the holiday frame unfolds. The Disney/Marvel pic will overtake Captain America: The Winter Soldier as the year's top grossing domestic release today (Friday).
Teenage Mutant Ninja Turtles is pacing for a $16 million extended weekend. The film remains a solid choice for families, a perfect recipe for the holiday.
Universal's As Above So Below is on track for a $12 million 4-day opening after its $470,000 Thursday night start.
Meanwhile, The November Man will likely end up around $11.5 million Friday through Monday. The Pierce Brosnan flick earned $1.7 million in its first two days this week, setting it up for a 6-day bow around $13.2 million.
Friday Update #1: Sources report that As Above So Below conjured up an estimated $470,000 from Thursday, a decent start considering the film's modest $5 million production budget. The opening night performance is in line with Oculus' $480,000 Thursday night start back in April. That film went on to earn $12 million over opening weekend. With Labor Day extending As Above's frame into four days, the Universal horror/thriller should land around a similar mark.
More to come.