philips_LightVibes_MR-2.jpgLas Vegas, USA - Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, the development of Philips LightVibesTM, a lighting solution that creates immersive light shows in cinema theatres.

With cinema exhibitors needing to reach broader audiences while creating engaging entertainment experiences, Philips LightVibes helps them enhance, differentiate and repurpose their cinema spaces. This results in access to new revenue streams and better use of their assets, for example the ability to tap into the projected $1 billion by 2018 market[1] for alternative content. The solution enables this by creating life-like in-hall experiences for viewers of alternative content and event screenings - from live operas to rock concerts and sporting fixtures. For the artists and sports clubs, the ability to have their event screened simultaneously in thousands of theatres across the globe means they can reach more fans and grow their event revenues.

The solution also helps exhibitors make more money from on-screen advertising by creating dynamic and engaging pre-show theatre ambiances. With recent interactive advertisement concepts offering exhibitors a way to increase cinema advertising viewer recall, the LightVibes system enables them to offer advertisers an interactive connected platform. This allows for ‘second screen' and completely new ‘third screen' immersive advertising concepts, in addition to the benefits of traditional media screens.

"Just like the audience at a sell-out gig being immersed in the energy of the band's live performance, Philips LightVibes brings the drama and emotion of a fantastic light show to the cinema theatre-setting, complementing the content on the silver screen," said Ronald Maandonks, Business Development Director, at Philips Lighting.

Philips is announcing the development of LightVibes at the CinemaCon trade show, taking place in Las Vegas (24th-27th March 2014), following a successful pilot installation in Eindhoven in the Netherlands. Initial consumer response has been very welcoming:

- 81% of viewers at a screening said that LightVibes had significantly improved their experience of a concert event in cinema
- On average those polled said they would be six times more likely to attend a concert in a cinema with LightVibes available
- If seeking out a concert screening in cinema, 65% of the viewers would prefer a cinema venue with LightVibes over a cinema without LightVibes
- 58% of viewers would be willing to pay €1 as a premium for attending content enhanced with LightVibes

"As our consumer research shows, the added life-like ambiance is the key missing ingredient for viewers of alternative content. LightVibes, with its dynamic lighting effects, can help create a more sensory overall experience for the audience," continued Ronald Maandonks. "We think that it could have some very exciting implications for the movie industry as well, as LightVibes can amplify the ‘wow' moment of special effects. We look forward to exploring the possibilities with the film industry."


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cospective.pngPostproduction Company Makes Use of Flexible Review Platform for Its Ad Campaigns

Minneapolis, MN: Apr. 2, 2014 ... Frankie, the browser-based and interactive video review tool from the maker of Academy AwardTM-winning cineSync, is a key part of the review-and-approval process for the commercial campaigns of Drive Thru. Based in Minneapolis, Drive Thru is a production and postproduction company that relies on Frankie during sales pitches, throughout its internal creative process and for collaborative review-and-approval sessions with clients. With Frankie, companies like Drive Thru now have an innovative tool to streamline the creation and approval process in the era of remote postproduction workflows.

Drive Thru uses Frankie for real-time video reviews, allowing everyone in the session to comment, make annotations and even sketch right on the screen, all in perfect sync with everyone on the review. Although Drive Thru makes good use of real-time reviews, the company wanted its clients to be able to review and provide feedback in their own time and not be tied to someone else's schedule. Drive Thru suggested this to Cospective, which then modified Frankie to include the option to un-sync reviews. Now Drive Thru can conduct its review process exactly as it wants to.

"By un-syncing video reviews, our clients can look at a work-in-progress at their convenience," said Aaron Esterling, VFX assistant at Drive Thru. "We send them a link of revisions and they can review it wherever or whenever it works for them."

Simplifying the remote workflow
"Frankie has changed the game of how we share material with clients and get their feedback," said Bob George, owner and Flame/VFX artist at Drive Thru Editorial. "This ability to collaborate remotely either in sync or not is a feature we asked Cospective for because it's integral to how we operate. It's just one of the ways that we're thinking differently than the traditional post shop."

Drive Thru is a lean team of directors, editors and colorists handling everything from creative editing to graphics to online finishing for making commercials. Before it found Frankie, Drive Thru uploaded compressed video files to a server and then sent clients a file to download before they could begin a review. This was a time-consuming process, fraught with complications. Now with Frankie, Drive Thru uploads an uncompressed video file to the cloud and sends a URL to all those invited to review the video. By simply clicking the URL, their clients are taken straight to the review, complete with all the files.

"This kind of remote, collaborative review tool is totally new for our clients, but once they see the simplicity and power of Frankie, they love it," explained George. "They no longer have to save files to the hard drive and remember where they are. Also, they like being able to send the video on to their clients in turn."

Providing clarity for remote client reviews
"One of the neatest things about Frankie is that the client can draw right on the screen," said George. "It makes understanding their feedback so much easier, removing the ambiguity inherent in email exchanges. Even if you're in the studio, clarity during reviews can be difficult to achieve - we may go up to the screen and point to what we want or they want to be different. How much easier it is to do this remotely with Frankie!"

Because Drive Thru is often collaborating with out-of-state artists and clients, streamlining the review process is essential to its mode of working. At the end of each review session, Frankie allows Drive Thru to generate a PDF summary that includes all comments, notes and marked-up screenshots. Having all the feedback in one spot helps Drive Thru avoid its former practice of collecting cumbersome emails, full of responses from numerous reviewers.

"It's amazing to consolidate everyone's feedback into one document," explained Esterling. "Sifting through reams of email comments was confusing and frustrating for us. With Frankie's PDF summaries, each frame has everybody's comments and it's a simple matter to review. We then pass the PDF around to individual artists who are working on the material."

Thinking differently than the traditional post facility
Another innovation that Drive Thru has developed is to use Frankie in sales meetings. "Using Frankie during pitches lets us explain visually what we're thinking of doing," said George. "Frankie works great this way, filling the gaps for us between Wiredrive and Interdubs with offline and online approvals."

Bob George is looking forward to testing the full-screen feature of Frankie that was added in March to see if it can be used with their retina display laptops. "I think the colors may hold true and having the full-screen viewing capability of Frankie will let us test this," said George. "It could be perfect for making those final online decisions."

"One of Frankie's strengths is that it looks so good," said George. "It works great on my iPad and my iPhone and is an invaluable tool in this world. Frankie has streamlined our workflow, helping us realize huge savings in man hours, allowing our team to work on creative, instead of wasting time with file compressions. We believe in these guys and the direction they're going in."

Visit the Frankie blog to see some of the commercial work Drive Thru has delivered: .

Frankie plans include up to five concurrent projects, unlimited users, unlimited reviews, 20 GB of video storage and complete cross-platform compatibility. Monthly subscriptions can be cancelled at any time. Agencies and post facilities can get more information and sign up for a free 21-day trial at . Follow us at and @FrankieReview .

About Frankie
Frankie is made by Cospective, creators of innovative software solutions to visual communication challenges. Its product line also includes cineSync, the Academy AwardTM-winning synchronized review-and-approval tool used for major film productions. Frankie is used for real-time video review using standard web browsers and is ideally suited for short form content produced by ad agencies, production companies and post houses. Cospective is a privately held company based in Adelaide, Australia. For more information, visit or follow us on or at @FrankieReview .


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By Daniel Garris

Paramount's Noah took in $3.11 million on Monday to lead the daily box office for a fourth consecutive day. The Darren Aronofsky directed biblical epic starring Russell Crowe fell 72 percent from Sunday. Noah continues to outpace pre-release expectations with a four-day start of $46.83 million. Compared to other recent films, Noah is currently running a slim 4 percent behind the $48.92 million four-day start of 300: Rise of an Empire and 81 percent ahead of the $27.07 million four-day take of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent placed in second with $1.66 million. Lionsgate's young adult adaptation starring Shailene Woodley was down 72 percent from Sunday and down a respectable 53.5 percent from last Monday. Divergent continues to display very solid holding power for a young adult adaptation. With an eleven-day take of $96.04 million, Divergent is now just $3.96 million away from reaching the $100 million domestic milestone. Divergent is currently running 21 percent behind the $121.18 million eleven-day take of 2008's Twilight.

God's Not Dead grossed $0.730 million to take third place. The faith-based drama from Freestyle and Pure Flix was down 74 percent from Sunday and down just 15 percent from last Monday. God's Not Dead has grossed a stronger than expected $22.48 million in eleven days. That places the film 34 percent ahead of the $16.75 million eleven-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.696 million. The Wes Anderson directed film was down 69 percent form Sunday and up 11 percent over last Monday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $24.87 million through 25 days of release.

Muppets Most Wanted rounded out Monday's top five with $0.673 million. The latest Muppets film from Disney was down 80 percent from Sunday and down 42 percent from last Monday. Muppets Most Wanted has grossed $33.79 million in eleven days, which places the film an underwhelming 36 percent behind the $53.13 million eleven-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.606 million. The 3D computer animated film from Fox and DreamWorks Animation fell 76 percent from Sunday and 37 percent from last Monday. Mr. Peabody & Sherman has grossed a respectable $95.08 million in 25 days, which leaves the film $4.92 million away from reaching the $100 million domestic mark.

Open Road's Sabotage landed in seventh place with $0.438 million. The action film starring Arnold Schwarzenegger was down 68 percent from Sunday. Sabotage continues to perform poorly with a four-day start of just $5.71 million. The film is currently running 21 percent behind the already soft $7.21 million four-day start of last year's The Last Stand.

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transitdrivein.pngLockport, New York - The Transit Drive-In has entered into an agreement with Perkins Theatre Supply of Buffalo, New York, to install the latest innovations in outdoor cinema technology which will enable the showing of movies outdoors during daytime hours. Newly developed laser light engines working in combination with LED embed HD paint will create the brightest picture possible with the sharpest images ever witnessed on an outdoor screen.

"The Transit Drive-In is acting decisively to provide our patrons with the highest evolution in drive-in theater entertainment. The communities we serve recognize and expect our commitment to the best available technologies," comments Rick Cohen, Transit Drive-In owner.

About Transit Drive-In
Based in Lockport, New York, The Transit Drive-In has been making movie memories in Western New York for over 60 years. The Transit Drive-In is committed to offering their guests a "Total Entertainment" experience with the newest technologies and amenities.

About Perkins Theatre Supply
Perkins Theatre Supply, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Perkins Theatre Supply has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC.

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christie.pngCYPRESS, Calif. - (April 1, 2014) - Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

Sonic's reputation for providing current and future Christie customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. The partnership has allowed the two companies to leverage each other's strengths and resources in order to offer superior services to their customers, resulting in Sonic's cumulative sale of more than 1,000 Christie projectors.

"Our valued partnership with Sonic has proven to be integral to our objective of providing exhibitors with the breakthrough technology needed to create the bright, vivid images that movie-goers have come to expect," said Craig Sholder, vice president, Entertainment Solutions at Christie. "Sonic's success is our success and helps strengthen our leadership in the exhibition industry. Our partnership continues to grow as we blaze new digital trails with technologies that include High Frame Rate and the Christie Duo ‘big screen' premium products. We also look forward to working with Sonic to debut such ‘coming attractions' as the ground-breaking Christie ‘6-Primary' laser projector."

Christie's wide range of affordable and innovative digital cinema projectors mapped perfectly with Sonic's mission to help smaller theatre circuits and individual screen owners make the film-to-digital conversion, providing the same care in designing, installing and servicing theatre venues as the nation's largest chains were enjoying. The result is that Sonic has an exceptional industry reputation as the ‘one-stop shopping' cinema sales provider for hundreds of locations across America.

"The close relationship and positive experiences we have had working with Christie is a testament to Christie's exceptional customer-centric approach to business, with products and service that are second to none," said Eric Olson, director of operations for Sonic. "Most importantly, our partnership has been tremendously beneficial to our customers, many of whom have facilities that presented installation challenges due to the older nature of the buildings. Together with Christie we helped them achieve best-in-class cinema for the ultimate benefit of their audiences."

About Sonic Equipment Company
Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment. From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers' projectors, Sonic Equipment Company has the resources, ability and desire to handle it all. The firm has installed systems across the country in more than 35 states. For more information, visit

About Christie
Christie Digital Systems USA, Inc. a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), designs, builds and installs customized projection display solutions. Christie® delivers turn-key solutions for sophisticated virtual reality, simulation systems and control room environments including high-resolution power walls, multi-sided immersive environments, curved screen displays, domed simulation and multi-projector arrays. Industries and organizations that rely on Christie range from government agencies to oil and gas, aerospace to entertainment, and manufacturing and design to pharmaceuticals. For more information, visit


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"Christie" is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie Solaria® Series is a registered trademark of Christie Digital Systems USA, Inc.
DLP and DLP Cinema are registered trademarks of Texas Instruments.

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