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By Daniel Garris

Lionsgate's Divergent took in $4.198 million on Tuesday to lead the daily box office with ease for a fifth consecutive day. The highly anticipated young adult adaptation starring Shailene Woodley was up 17 percent from Monday. Divergent surpassed the $60 million mark yesterday and has grossed a very solid $62.38 million through five days of release. Divergent is currently running 22 percent behind the $80.17 million five-day start of 2008's Twilight and 101 percent ahead of the $30.99 million five-day take of last year's Ender's Game.

Muppets Most Wanted held steady in second with $1.42 million. The latest Muppets film from Disney was up 23 percent over Monday's performance. Muppets Most Wanted has grossed an underwhelming $19.58 million in five days and is set to clear the $20 million mark today. The film is currently running a discouraging 53 percent behind the $41.52 million five-day start of 2011's The Muppets (which did have the advantage of opening the Wednesday before Thanksgiving).

Mr. Peabody & Sherman grossed $1.24 million to remain in third place. The 3D computer animated film form Fox and DreamWorks Animation increased a strong 29 percent over Monday and was down just 22 percent from last Tuesday. That hold strongly suggests that Mr. Peabody & Sherman will re-stabilize over the upcoming weekend. The 19-day total for Mr. Peabody & Sherman stands at a respectable $83.34 million.

God's Not Dead took in $1.00 million to continue to claim fourth. The faith-based drama from Freestyle and Pure Flix was up 17 percent over Monday and generated a healthy per-location average of $1,285 for the day. God's Not Dead has grossed a stronger than anticipated $11.10 million in five days. That places the film 8 percent ahead of the $10.26 million five-day start of 2011's Courageous. God's Not Dead is currently scheduled to play in 1,164 locations this coming weekend.

Warner's 300: Rise of an Empire and Disney's Need for Speed claimed fifth and sixth place respectively with $0.971 million and $0.899 million. 300: Rise of an Empire increased 17 percent over Monday, while Need for Speed was up 34 percent. Respective total grosses to date for the action films stand at a very solid $95.39 million in 19 days for 300: Rise of an Empire and at a lackluster $32.13 million for Need for Speed in twelve days.

Fox Searchlight's The Grand Budapest Hotel continued its impressive run in limited release with a seventh place take of $0.724 million. The Wes Anderson directed film was up 15 percent over Mondy and claimed a strong per-location average of $2,383 for the day. The Grand Budapest Hotel has grossed $14.35 million in 19 days of release and is set to expand into additional locations this Friday.

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mediamation.pngThe first of several theaters to be installed in Barranquilla

Torrance, CA., USA - March 19, 2014 - MediaMation, a leading supplier of 4D/ 5D motion effects theaters, has collaborated with Cine Colombia, the largest entertainment company in Colombia, to roll out several 4D/5D Motion EFX theaters commencing May, 2014.  These state-of-the-art theaters will be outfitted and powered by MediaMation's distinctive patented technology using air pneumatics to control the motion of the seats to the action on the screen.

"Cine Colombia is extremely excited about adding 4D technology to our cinemas in Colombia.  We are focused on family entertainment and feel 4D movies will be well received by our family audience.  Having researched the industry thoroughly we selected MediaMation as our technology partner for several reasons: their business model, their exceptional performance and programming capabilities, as well as their proximity to the Hollywood film studios, " states Munir Falah, Cine Colombia President. 

 "We are proud to have been chosen by Cine Colombia as their 4D technology partner." states Alison Jamele, President of MediaMation. "Cine Colombia has a great reputation, beautiful, state-of-the-art theaters and is the largest cinema chain in Colombia. I am looking forward to a synergistic relationship between the two companies for a very long time."

The X4D® Motion EFX Experience enhances the film with motion and effects.  Mediamation's precisely synchronized motion compliments the on screen action to draw the viewer into the movie to provide an unparalleled movie going experience.   Additionally, X4D® theaters incorporates effects such as seat poppers, pokers, air and water blasts, leg and neck ticklers, wind, strobe, fog and scent to create a totally immersive movie viewing experience.  

About Cine Colombia - Founded in 1927, Cine Colombia maintains 37 state-of-the-art cinema complexes and 248 screens in ten Colombian cities.  Cine Colombia is the largest entertainment company in Colombia and has recently finalized deals for an additional 100 screens giving them close to 50% of the market share.  Cine Colombia also has several large format screens called Mega Sala Cineco. These theaters have a 40% larger screen size than normal theaters and are equipped with Barco's Auro 11.1 surround sound system.  Their high standards of service and innovation have been part of the reason for its undisputed place as the number one market share leader in Colombia, despite the presence of numerous players and foreign movie chains in the Colombian market.   The company's commitment to technological development was evident when it became the first movie company in Colombia to implement a digital projector in 2007 and continuing in this philosophy with 4D to further enhance the audiences experience which proves that the company's commitment to audience satisfaction is key to their success, thus making them entertainment leaders.  Cine Colombia is also the only theater company in Colombia that is strong in film distribution representing Twentieth Century Fox, Warner Bros. and most Latin American consortiums. 

About MediaMation, Inc. - Founded in 1991, MMI has installed X4D® Motion EFX seats and turnkey 4D/5D theaters throughout the world.  Most recently, installations have included 250+ seats for Cinemex's X4D® Cinema Theaters installed/installing throughout Mexico in 15 of their cineplexes.  Cinemex is the 6th largest Cinema chain in the world and was just recognized as the "Best International Cinema" at the ShowEast Conference 2013.  Longstanding MMI clients such as "Ripley's Believe It or Not" Moving 4D Theaters in San Antonio, Texas and Baltimore as well as Legoland Discovery Centers in Toronto, Chicago and other locations respectively, continue to use MMI to supply them with high quality 4D immersive theaters.  MediaMation's X4D® Motion EFX Theaters are installed in over 34 countries, such as multiple locations of the Museo De Cera's Viaje Fantastico Theaters in Mexico and the Royal Saudi Air Force Museum, to name a few.

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mediamation.pngUS Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.

MediaMation continues its momentum in its quest to provide cinemagoers with the added dimension of 4D (Effects) and 5D (Motion) for total immersion in the movie going experience.

Las Vegas, NV, USA - March 26, 2014 - MediaMation, the leading supplier of 4D/5D motion effects theaters will be installing the first of several new X4D® motion EFX theaters for US cinema chain Santa Rosa Entertainment and City Cinema in Oman to open summer, 2014. Santa Rosa Entertainment has over 100 state-of-the- art digital screens throughout Northern and Southern California.

"X4D® technology is a new form of traditional cinema entertainment that couples an extreme experience with value for our guests. We're proud to be a leader in our industry and offer this new, cutting edge technology." says Neil Pearlmutter, Vice President of Santa Rosa Entertainment group.

The first theater that will house this technology will be the Plaza Cinema 14 in Oxnard, CA. "We are very excited about our first US based X4D® cinema theater. As a US based manufacturer, we wanted to find a partner whose theaters represented a very "middle America" and younger demographic. We feel the Oxnard location is a perfect fit for us and the Santa Rosa group," states Dan Jamele, Vice President/CTO of MediaMation.

City Cinema belonging to Oman Arab Cinema Company LLC is the largest cinema chain in Oman. With over 21 screens in Oman and besides with the planned addition of 10 screens during 2014, the company is upbeat about introducing the latest experience for the audience. Towards this end, the company has identified MediaMation who will supply the cinema house with full 4D/5D turnkey Motion EFX theaters.

"We researched all the 4D/5D technology providers worldwide and we found business model and technology of MediaMation most suited to our needs. Being the first cinema in Oman to have 4D/5D, it will be a big plus for our theaters and our audiences' overall experience," states P. Chandrasekr, Group General Manager of Jawad Sultan Group, which owns the cinema business.

"We are pleased to add City Cinema to our MediaMation international family of cinemas along with Cinemex Cinemas in Mexico and Cine Colombia in Colombia. We are looking forward to working with the premiere exhibitor in Oman for their 4D expansion which gives us more flexibility and brings the experience to more people in this growing market." says Alison Jamele, President of MediaMaiton, Inc.

These state-of-the-art theaters will consist of 100 seats and will be powered by MediaMation's distinctive patented technology using air pneumatics to control the motion of the seats to the action on the screen.

The X4D® Motion EFX Experience enhances the film with motion and effects. MediaMation's precisely synchronized motion compliments the on screen action to draw the viewer into the movie to provide an unparalleled movie going experience. Additionally, X4D® theaters incorporates effects such as seat poppers, pokers, air and water blasts, leg and neck ticklers, wind, strobe, fog and scent to create a totally immersive movie viewing experience.

About Santa Rosa Entertainment Group -In 1972, Daniel F. Tocchini first established the theatre company that later became Santa Rosa Entertainment Group (SREG). Santa Rosa Entertainment Group initiated an aggressive plan to build a circuit of premier multiplex theatre facilities including the Rockridge Cinemas in Oakland and the Lakeside Cinemas in Santa Rosa. SREG, a family-run company that operates, designs, builds and renovates theatres as well as "buys and books" film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors. SREG operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens.

About City Cinema - The cinemas belong to Oman Arab Cinema Company which was set up more than 4 decades ago in Sultanate of Oman and is a premiere exhibition company. Today, all its cinema locations are known under the well- known name: CITY CINEMA. The company has 21 screens spread over 7 different locations in the Sultanate and plans are afoot to add 10 more screens before end of 2014 in Muscat, Capital of Sultanate of Oman.

About MediaMation, Inc. - Founded in 1991, MMI has installed X4D® Motion EFX seats and turnkey 4D/5D theaters throughout the world. Most recently, installations have included 250+ seats for Cinemex's X4D® Cinema Theaters installed/installing throughout Mexico in 15 of their cineplexes. Cinemex is the 6th largest Cinema chain in the world and was just recognized as the "Best International Cinema" at the ShowEast Conference 2013. Longstanding MMI clients such as "Ripley's Believe It or Not" Moving 4D Theaters in San Antonio, Texas and Baltimore as well as Legoland Discovery Centers in Toronto, Chicago and other locations respectively, continue to use MMI to supply them with high quality 4D immersive theaters. MediaMation's X4D® Motion EFX Theaters are installed in over 34 countries, such as multiple locations of the Museo De Cera's Viaje Fantastico Theaters in Mexico and the Royal Saudi Air Force Museum, to name a few.

 

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uniquedigitalcinema.pngManchester-Mar 26, 2014 - BT and Unique Digital, the international digital cinema software / distribution supplier, have reached a long term agreement to roll out the first broadband distribution network to cinemas in the UK.

The network will enable content to be streamed to cinemas via static IP addresses, and the cinemas will then store the content ready to be screened to audiences. This will allow Unique to move advertising, film and alternative content on a point to point basis, allowing dynamic programming and reporting to all cinemas in the UK.

BT Business will provide Unique with high bandwidth, low latency network connectivity to each location. BT's network will link geographically dispersed, resilient Tier 3 Data Centres, each with dedicated 10Gbps connections to support Unique's solution.

MovieTransitTM, Unique's market leading content distribution solution, has been fully operational to all cinemas in Norway for over 18 months, and many more sites in Denmark, Sweden and Ireland. In that time over 100,000 film and advertising packages (over 15 PetaBytes of data in total) have been delivered.

The system comprises a bespoke client receiver per cinema, running Unique's proprietary software that uses available bandwidth with dedicated local distribution nodes connected to Unique's own 20GB terrestrial backbone supported by BT in the UK. This will allow sufficient capacity for multi-casting for streaming content, and will also enable consumer-led dynamic programming of content.

"Unique digital is delighted to be partnering with BT to deliver this game-changing network to cinemas across the UK. BT was head and shoulders above the competition, both in their ability to manage a rapid roll-out and also to work with us on driving alternative content opportunities for cinemas," stated Chris Hagan, Chairman of Unique Digital Limited. "We are on track to have over 600 sites connected to our MovieTransit system across UK and Ireland by the end of the year."

John Dovey, MD UK Corporate, BT Business said: "Unique Digital came to us with a real challenge to help them deliver an innovative solution for supplying cinemas with content that would replace the current ‘man with a van' system. Some HD films are fast approaching 1 Terabyte in size now, with 3D and new, more sophisticated audio formats likely to increase file sizes further in future. The BT network has the capability to provide Unique with unlimited capacity, so no throttling, which will ensure their customers get a quality service that works. We're delighted to be working with Unique on this UK first."

About Unique Digital Ltd and Unique Digital Software Limited

Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord). Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.

About BT
BT is one of the world's leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach. For the year ended 31 March 2013, BT Group's reported revenue was £18,103m with reported profit before taxation of £2,315m. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. For more information, visit www.btplc.com

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