New York, NY -- Screenvision, a leading innovator in cinema advertising, has joined forces with Mitsubishi Digital Electronics America (MDEA) to rollout an innovative in-theater 3D ad campaign to promote MDEA's 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30 second 3D spot is MDEA's first foray into cinema advertising and is a part of its integrated in-theater marketing push - including retail coupon handouts and an exit sampling program -- promoting its comprehensive large screen 3D TV line. The spot is airing in front of the 3D movie "Legend of the Guardians" and will be featured prominently within Screenvision's Premium PodTM through November 11th.


"We're proud that MDEA has chosen Screenvision to showcase their first ever in-cinema 3D campaign for the new 3D Television's. Screenvision's Premium PodTM will provide MDEA with broad national coverage and help engage consumers in a creative way to connect with the Mitsubishi brand," said Michael Chico, Executive Vice President, Sales, Marketing and Research Screenvision.

"Screenvision's in-theater 3D advertising program provides Mitsubishi with the optimal avenue to target prospective 3D TV buyers in a captive environment whilst they are immersed in 3D entertainment," says Frank DeMartin, vice president, marketing at Mitsubishi Digital Electronics America. "Coupled with in-theater couponing and a strong call to action, we have designed a campaign to build awareness of Mitsubishi 3D DLP Home Cinema TVs and drive a targeted demographic of 3D movie lovers to retailers across the country.

Mitsubishi's 30 second spot is tied to the handouts and exit sample coupons in the theatre lobby and includes eye popping animation and graphics that are best viewed in the environment of a 3D movie theater.

The Screenvision advertising network is currently comprised of more than 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide.

 

Read more

Tony Curtis Dies at 85

Add Comment on September 30, 2010

tonycurtis.png

Legendary actor Tony Curtis passed away on Wednesday evening at his home in Las Vegas at the age of 85. The cause of death was cardiac arrest.

Curtis will be remembered for iconic roles in such classic films as The Sweet Smell of Success and Some Like it Hot. He was nominated for an Oscar in 1958 for his performance in The Defiant Ones.

Curtis last appeared on screen in 2008's David & Fatima for director Alain Zaloum

Read more

CORNWALL, UK - When Simworx, market leader in 3D/4D effects theatres, was given the challenge of creating a turnkey, 100-seat, 4D high-tech cinema at the UK-based Land's End amusement park, it turned to Harkness Screens SpectralTM 240 for its 3D presentation surface.

The installation of the Harkness SpectralTM 240 screen and custom frame is part of the amusement park's million-dollar investment that also includes state-of-the-art projection equipment and digital surround sound. In addition, the multi-sensory 4D experience offers high-tech moving seats, air blasts, water sprays, aromas and even leg ticklers. Added in-theatre effects include special effects lighting, wind, bubbles and low smoke.

"Simworx has been using Harkness screens for almost six years," says Terry Monkton, Simworx managing director. "Harkness' screen quality and frame materials, as well as the brightness and clarity of images on screen, are excellent."

"The Curse of Skull Rock" is a 12-minute swashbuckling animated adventure that pits plucky cabin girl Jill Hopkins against the tyrannical Captain Scabb in pursuit of the legendary lost treasure of Skull Rock. The film has also won two international animation awards, including Best Children's Film.

The Harkness SpectralTM 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light. The Spectral 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoriums where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

The Land's End site is one of the top tourist destinations in the South West of England, attracting over 400,000 visitors a year. Land's End is one of Britain's best loved landmarks, famous for its unique location, natural beauty and stunning scenery.

"The effectiveness of 3D imagery makes Harkness our screen of choice," adds Monkton. "In fact, every 4D theatre installation that Simworx has done to date has a Harkness screen."

Other UK-based projects that Simworx has used Harkness presentation surfaces on include, Drayton Manor Park, The Deep Aquarium, The National Aquarium, The Beatles Story, Le Pal Theme Park, Manchester Science Museum, Pleasure Beach, The Works at Ebbw Vale, Grand Pier Weston Super Mare, Bagatelle Theme Park, Amneville Theme Park, Flamingoland, Babbacombe Model Village, Familiepark Drievliet and London Science Museum.

 

Read more

KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the return of a piece of theatre nostalgia. Moviegoers will once again enjoy taking a ride on the Regal Roller Coaster during the pre-show policy trailer announcements.

"It's amazing how many people remember the Regal Roller Coaster. All of us have fond memories of childhood experiences, first dates and other milestones. Many of these events are part of a trip to the movies and if you visited Regal Cinemas in the 1990's you likely remember the roller coaster," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "We're proud to bring back the Regal Roller Coaster. It's a fun way of visually expressing what moviegoers come to our theatre to experience. Films take you on an emotional and visual journey, so the roller coaster represents the start of your trip as you escape to the movies."

The Regal Roller Coaster is now playing during the pre-show announcements at Regal Entertainment Group theatres. By re-launching the roller coaster, Regal pays tribute to nostalgia while also updating the graphics so that another generation of moviegoers can enjoy it. In the industry it is known as a policy trailer because certain theatre policies are included in the message. When Regal converted to a digital pre-show program, the Regal Roller Coaster was replaced with a different look. But now patrons will once again find the Regal Roller Coaster ready for boarding to take moviegoers for a ride before every show.

See the new Regal Roller Coaster: http://www.youtube.com/user/OfficialRegalMovies

 

Read more

MPAA Joins FOSI

Add Comment on September 29, 2010

WASHINGTON -- Continuing the mission to bring leading voices concerned about online safety together, the Family Online Safety Institute (FOSI) today announced that the Motion Picture Association of America, Inc. (MPAA) has become the newest member to join the organization. The MPAA serves as the voice and advocate of the American motion picture, home video and television industries and as a guardian of creative arts and artists. The MPAA will lend support to FOSI by promoting its guidelines for advertising content on the Internet, investigating innovative solutions for online child safety and helping educate children and families on the importance of digital citizenship. Orit Michiel, Vice President and Domestic Counsel, will serve on FOSI'S Board of Directors as the MPAA representative.

"The MPAA has made great strides in providing parents with information to help their kids avoid dangers in the online environment," said Stephen Balkam, CEO of FOSI. "As FOSI continues to promote Internet safety responsibility and digital citizenship among kids and their families, we know that the MPAA will be an invaluable partner in our mission."

"We are pleased to be part of such an important effort," said Michiel. "Through our Classification and Rating Administration (CARA), the movie rating system, the MPAA is firmly committed to helping parents make informed decisions as to what they consider appropriate viewing for their families, both on and offline. The MPAA is also looking forward to working with FOSI to help kids and parents understand the importance of respecting the intellectual property of others so that their own ideas and creative endeavors will be respected as well."

 

Read more

Subscribe to Articles Feed