KNOXVILLE, Tenn. -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the launch of three additional locations for the new giant screen all-digital format called the Regal Premium Experience(SM)("RPX"). Construction is underway at Regal Kennesaw Town Center Stadium 16 in the Atlanta market, Regal Fenway Stadium 13 in Boston and Regal Hollywood Stadium 20 in Greenville.

"The first two RPX locations in New York City and Miami have been extremely successful. The Regal Premium Experience exceeded our expectations and impressed moviegoers in both locations," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "These three new RPX locations are each individually designed and tailored by our technicians to deliver an amazing experience both on the giant screen and through the high-powered custom-designed audio system."

RPX presents movies the way filmmakers intended with powerful, uncompressed surround sound and bright eye-popping images in 2D and RealD 3D. Patrons will enjoy the custom-built premium environment featuring elegant and luxurious seats with high-back headrests, a giant immersive screen illuminated by high-quality digital projectors and completed with a state-of-the-art sound system for the best picture you've ever heard!

The conversion of an existing auditorium is expected to be complete at all three sites before the holiday movie season. The addition of RPX theatres to Regal's already successful IMAX(R) strategy complements and extends the number of Regal Entertainment Group theatres featuring premium moviegoing experiences.

 

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NEW YORK -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) today announced that CJ CGV HOLDINGS, LTD., a subsidiary of CJ CGV Co. Ltd., the leading theatre exhibitor in Korea, and the number one exhibitor in Asia, has signed an agreement to install 15 digital IMAX(R) theatre systems in new locations planned for The People's Republic of China. The deal marks IMAX's single largest theatre deal in Asia and expands its existing relationship with CJ CGV, which already operates 5 IMAX theatres in Korea, and comes on the heels of the joint venture arrangement between the two parties that was announced in March. With this announcement, CJ CGV now has committed to operating up to 35 IMAX theatres overall.The deal calls for CJ CGV to install the first 2 IMAX systems in 2011 with all remaining installations scheduled to be completed between 2012 and 2015.

Under the terms of the sale, the parties anticipate sharing in the box office of all 15 Chinese locations once installed. IMAX has had increasing success with revenue sharing deals in international markets in recent years. Today's announcement brings the total number of IMAX systems scheduled to be open in Greater China, IMAX's second largest market, to 96. The Company's announced number of theatre systems signings year-to-date has increased to 168 worldwide, which compares to 35 system signings in all of 2009.

"Our experience with the IMAX brand and business in Korea has proven to us that an effective method for us to grow our business in China is to include IMAX in new multiplex locations," said Mr. Kim Joo Hyung, CEO of CJ CGV. "We have been successful with our current IMAX theatres in Korea, and with IMAX's impressive film slate, which is targeted to include mainstream Chinese films, we are pleased to expand our IMAX footprint."

"CGV is one of the most successful and largest exhibitors in Asia, and entering a new agreement with them represents our confidence in their skills as a premier exhibition partner and in the strength of the Chinese exhibition market, which is expected to increase significantly in the coming years," said IMAX Chief Executive Officer Richard L. Gelfond. "We think this deal is also significant because, under the terms of the agreement, and for the first time in China, IMAX will trade a lower up-front fee than we receive in a typical sales deal in exchange for a larger share of the box office generated by the theatre, giving us increased participation in the growing box office in China, which has more than doubled in the country over the last two years."

"This deal represents the single largest IMAX commitment in Asia, and having it come from an existing customer reinforces the appeal of our business model," added Don Savant, IMAX's Senior Vice President and Managing Director, Asia Pacific. "CGV is now our third largest exhibitor partner worldwide, and they will continue to be a strong partner for us in the years ahead."

 

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NEW YORK and DALLAS -- IMAX Corporation and Rave Motion Pictures ("Rave"), the fifth largest theatre exhibition chain in the United States, announced that they have reached a joint venture agreement for the installation of 13 IMAX digital theatres at Rave locations around the country. Six theatres are scheduled to open in November 2010, and the remaining seven are planned to open in early 2011. The joint venture agreement is the first between IMAX and Rave and will expand the IMAX(R) theatre network to moviegoers in key mid-sized markets in Alabama, California, Connecticut, Florida, Illinois, Indiana, Iowa, Louisiana, Ohio, Pennsylvania and Tennessee. Rave already operates four IMAX film-based theatre systems, three of which will be upgraded to IMAX's digital projection system in 2011 as part of this deal. Upon completion of the roll-out, Rave will operate a total of 17 IMAX theatres across its circuit of 61 theatres. With today's announcement, IMAX's announced number of theatre system signings year-to-date has increased to 153 worldwide, which compares to 35 system signings in all of 2009 and sets a new IMAX record for the most signings in a single year.

"It's very clear that consumers associate the IMAX brand with the best way to go to the movies, and we believe that sentiment fits ideally with the direction and image of the Rave brand," said Tom Stephenson, President and Chief Executive Officer, Rave Cinemas, LLC. "Many factors contributed to our decision to expand our IMAX business, including the ongoing success of Hollywood films in the format, the impressive film slate, and the favorable economics of IMAX's digital projection system."

"Rave has rapidly emerged as one of the nation's leading commercial theatre operators, and their prominence and talent for creating destination theatres in key domestic markets make them an ideal partner as we expand our joint venture business in the United States," said IMAX's Chief Executive Officer Richard L. Gelfond. "We anticipate that with the combination of Rave's operating expertise, consumer enthusiasm for the IMAX brand and our upcoming film slate, these 13 systems will produce strong incremental results for both parties. The ability to install these systems by 2011 ensures a quick start to this new partnership and enables us to capitalize on some highly anticipated event movies already slated for IMAX release."

IMAX's digital theatre system delivers The IMAX Experience(R) and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(R) 3D presentations.

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HOLLYWOOD, Calif., and ENGLEWOOD, Colo. -- Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services, L.L.C., a subsidiary of EchoStar Corporation (Nasdaq: SATS), today announced the formation of Deluxe/EchoStar LLC, a joint venture to build an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada.

This Deluxe/EchoStar Network brings the full power of the digital satellite technology directly to the local multiplex. With Deluxe as the leading worldwide provider of services in film and digital media to the entertainment industry and EchoStar's veteran experience as a satellite services provider, Deluxe/EchoStar can deliver traditional 2D and 3D feature films, live events, special content, and other programming developed specifically for digitally equipped theaters at the highest quality with the most coverage reliably and efficiently.

"EchoStar Satellite Services has developed a strong partnership with Deluxe, one built on a common foundation of superior service and innovative thinking," said Dean Olmstead, president of EchoStar Satellite Services. "Deluxe/EchoStar marks the next evolution in theatrical distribution and exhibition, and gives distributors and movie theaters confidence in partnering with a proven digital cinema network."

"We began testing sites around the country with EchoStar about a year ago to determine how best to develop the network," said Cyril Drabinsky, President and CEO, Deluxe Entertainment Services Group. "The results confirmed that delivering feature films through our satellite network would provide optimum quality and reliability for our customers, and present an open platform for easily accommodating a variety of digital delivery services," added Drabinsky.

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scottpilgrimbluray.jpgUniversal City, California -- Inventive visuals, endearing performances and a genre-smashing style define Scott Pilgrim vs. the World, the critically acclaimed, action-comedy coming to Blu-rayTM Combo Pack and DVD November 9th from Universal Studios Home Entertainment. In the movie, cutting-edge filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead) directs Michael Cera (Juno, Superbad) and an incredible ensemble cast in the story of a charming, unemployed bass player who discovers that in order to date the girl of his dreams, he must first battle her seven super-powered, evil exes.

Both the Blu-rayTM and DVD come loaded with deleted scenes, laugh-out-loud bloopers and cast commentaries assembled by director, producer and co-writer Edgar Wright. The 2-disc Blu-rayTM Combo Pack is packed with hours of additional in-depth bonus features; a Blu-ray and DVD copy of film; and for a limited time only, a digital copy of the movie that can be viewed on an array of electronic and portable devices anytime, anywhere. Blu-ray TM consumers will also be able to stream a free bonus movie instantly to any internet-connected player, Smartphone or iPadTM using the free pocket BLUTM app. Starting with Scott Pilgrim vs. the World, iPadTM owners can also enjoy a new, enhanced edition of pocket BLUTM made especially to take advantage of the tablet's larger screen and high resolution display. With this app, Blu-rayTM consumers will be able to stream their full-length bonus movie in a way that's bigger and better than ever before.

In Scott Pilgrim vs. the World, Edgar Wright brings Bryan Lee O'Malley's hugely popular graphic novel series to life with gravity-defying action and videogame-inspired graphics. Joining lead actor Michael Cera is one of the coolest ensemble casts ever to share the big screen including Mary Elizabeth Winstead (Live Free or Die Hard), Kieran Culkin (Igby Goes Down), Chris Evans (upcoming Captain America: The First Avenger), Academy Award® nominee Anna Kendrick (Twilight series, Up in the Air), Alison Pill (Dan in Real Life), Aubrey Plaza ("Parks and Recreation"), Brandon Routh (Superman), Jason Schwartzman (Funny People), Johnny Simmons (Jennifer's Body), Mark Webber (Broken Flowers), Mae Whitman ("Parenthood") and Ellen Wong ("Runaway"). Scott Pilgrim vs. the World also boasts an awesome soundtrack featuring original music by Beck and performances by Broken Social Scene, Metric and more.

 

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