Morristown, NJ and Los Angeles, CA - "We Are The World 25 For Haiti" will make its 3D theatrical debut during halftime of the in-theater broadcast of each of the 2010 NCAA Men's Final Four semifinal games and national championship game, Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the world leader in digital cinema and distributor of 3D events, announced today.
In an effort to raise additional funds for humanitarian efforts in Haiti as a result of the January 12 earthquake, viewers will be encouraged to purchase the song, with all proceeds directed to the We Are The World Foundation, a non-profit organization founded by Lionel Richie and Quincy Jones.
"We Are The World 25 For Haiti" is a remake of the classic 1985 "We Are The World" written by Michael Jackson and Lionel Richie, with heartfelt performances including Jennifer Hudson, Jennifer Nettles, Josh Groban, Tony Bennett, Mary J. Blige, Janet Jackson, Barbra Streisand, Miley Cyrus, Enrique Iglesias, Joe Jonas, Jamie Foxx, Wyclef Jean, Usher, Celine Dion, Fergie, Nick Jonas, and Carlos Santana, among others. Using the lyrical footage from the original 'We Are the World' recording, the late Michael Jackson and his sister Janet sing a duet.
"We are thrilled to support Haiti by bringing this once-in-a-lifetime performance to theatres in 3D during the NCAA Final Four 3D broadcasts," said Bud Mayo, CEO, Cinedigm Digital Cinema Corp. "Raising funds for Haiti through the ‘We Are The World 25 For Haiti' video in 3D is a great example of utilizing digital cinema to expand how theatres are used."
This special, 3D broadcast of "We Are The World 25 For Haiti" will be shown only at Cinedigm CertifiedTM Digital Cinemas nationwide broadcasting the Live 3D NCAA Men's Final Four semifinal and national championship games. The games take place in on Saturday, April 3 (6:00-11:00 PM, ET) and Monday, April 5 (9:00-11:00 PM, ET). For theatre locations and ticket information please click here. After April 5th, 3D-enabled theatres around the country will be including this unique charitable music video in front of 3D screenings of films from now through the end of this year.
Recorded on February 1, 2010, the "We Are The World 25 For Haiti" was created in collaboration with executive producers Wyclef Jean, Randy Phillips and Peter Tortorici; producers Humberto Gattica and RedOne; co-producers Rickey Minor, Mervyn Warren and Patti Austin; and project producers John Rubey and Adam Fell. Academy Award-winning writer-director Paul Haggis filmed the private recording session and serves as Film Director and as an Executive Producer with Jones, Richie, Jean, Phillips and Tortorici. For a complete list of artists involved please click here. The 3D video of the recording was produced in part by Action 3D.
Total tweets for April 2nd Openers
As predicted The Last Song took off on Tuesday thanks to it being its day before release. It managed to secure 3,412 tweets on Tuesday, up from 2,211 on Monday, giving it 5,623 tweets for the week so far, right in line with my estimated 5,500 from yesterday. Assuming my math and ratio estimate of 1,350 hold true we should be looking at a $4 million gross today.
Clash of the Titans dropping into second gear on Tuesday as it shot up to 3,789 tweets, up from 2,632 on Monday. By comparison 2012 had 2,864 its Tuesday before release, and Avatar had 5,100. This gives it 6,421 for the week so far, which means ~19,000 by end of day Thursday is well within reach. An opening day of ~$30 million appears to be in the works based on these early numbers.
Lastly, Why Did I Get Married Too saw a modest increase to 1,178 tweets on Tuesday, up from Monday's 1,059. By comparison, Our Family Wedding had 459 tweets its Tuesday before release. Nothing much has changed since yesterday, and with its expected ratio of ~750 it is still on course for a Friday in the region of $8 million.
Check back tomorrow to see the Wednesday numbers and full weekend projections. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.
Washington, DC - A growing coalition of entertainment industry workers, creators, independent producers and distributors, business organizations and theater owners today announced opposition to two proposals to establish online wagering services based on speculation over box office receipts for motion pictures.
In a letter to the Commodity Futures Trading Commission (CFTC), the Directors Guild of America (DGA), the Independent Film and Television Alliance (IFTA), the International Alliance of Theatrical Stage Employees (IATSE), the Motion Picture Association of America (MPAA) and its member companies, and the National Association of Theater Owners (NATO) also jointly asked the Commission to postpone action now scheduled for April 2 on an application by Media Derivatives, Inc. (MDEX) to create a designated contract market for film futures.
The groups said that the proposal by MDEX and a separate plan by Cantor Futures Exchange, L.P. "are based on faulty understanding of the film industry and create a risk of rampant speculation and financial irresponsibility at a time when the nation is still seeking to recover from an economic meltdown of the financial markets."
"With Congress and the President working on reforming the financial markets to help curb the abusive practices that triggered our nation's economic crisis, now is not the time to open up new and highly speculative marketplaces that could end up costing jobs and harming legitimate businesses," the groups said.
In the letter to the CFTC, the groups said: "We respectfully ask that the deadline be extended to April 16, 2010 in order to allow the DGA, IFTA, IATSE and MPAA time to submit a written comment addressing the merits of this application. Several of these parties had no notice or knowledge of the applications until late last week. This will allow the time needed to gather factual information and provide detailed and focused arguments that we believe will be helpful to the Commission's consideration of the application.
"Among other things, we will address whether any exchange infrastructure is capable of surveying the box office marketplace to detect and address potential market manipulation. We have just received today the MDEX's current proposed rulebook that supports its application. This version of its proposed rulebook has not previously been available to the public. We also note that it was only yesterday afternoon that we received the MDEX's March 26, 2010 response to the MPAA's March 23, 2010 letter to the Commission. It includes facts that we previously have not been aware of including, among others, that MDEX's rules will require ‘the studio/distributor to provide evidence to support its public box office number when it falls outside the standard deviation level.' We were unaware of any proposed requirement that studios disclose information to MDEX, and, accordingly, our comment also will address whether any authority exists to require disclosure of any information from studios."
The letter to the CFTC notes that an extension of the deadline will not prejudice MDEX because the deadline for the contract it seeks approval to trade is not until April 23.
Cantor Futures Exchange, L.P.'s request for approval to register as a designated contract market is scheduled for April 20 and its request for approval to contract film futures and options is pending in May. The groups signing the letter today intend to file written comments about concerns about this proposal as well.
Morristown, NJ and Los Angeles, CA - On March 9, 2010, Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the world leader in digital cinema and distributor of 3D events, announced in partnership with CBS Sports, the NCAA and LG Electronics USA, that the 2010 NCAA Men's Final Four and Championship games on Saturday, April 3rd and Monday, April 5th would be distributed in Live 3D to Cinedigm CineLive equipped theatres around the country. The first Semifinal game between Butler and Michigan State starts at 6 pm eastern time, and the 2nd Semi-Final game between Duke and West Virginia starts at 8:45 pm eastern time. The Final game on Monday starts at 9 pm eastern time. The final list of theatres follows: