OVERLAND PARK, Kan. -- Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, announced today that its Digital Media Network has grown to 170 locations which account for an estimated 2,250 theatre screens across the US.

With its recent growth, the Network now boasts over 400 TrailerVisionTM displays in 170 theatres, offering studios and brands the potential to reach over 115 million moviegoers annually. Supported by NEC hardware, Cinema Scene's TrailerVisionTM units play unique content including 'digitally enhanced' movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/WiFi connectivity with mobile users.

"We continue to revolutionize the way studios and brands connect with moviegoers in the increasingly important theatre lobby. Advertisers find great value in our lobby network because it is interactive -- almost personal -- and research is confirming TrailerVisionTM has greater recall when compared to traditional marketing vehicles available in the lobby space," said Brad Derusseau, Chief Technology Officer of Cinema Scene Marketing.

Recent installations into Carmike Cinemas, Pacific Theatres, Muvico Theaters and Rave Motion Pictures continue to broaden the Network's nationwide footprint, and boost Cinema Scene's growth towards a projected 1,000+ devices upon network completion.

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical promotions for major studios and corporate sponsors. Touching millions of cinemagoers annually, Cinema Scene's in-lobby promotions generate memorable brand exchanges with highly desirable entertainment consumers.

With 75% of its network located in Top 25 DMAs, the Lobby Network provides Digital Out-of-Home (DOOH) advertisers a solution within key theatre circuits including Carmike Cinemas, Classic Cinemas, Clearview Cinemas, Krikorian Premiere Theatres, Marcus Theatres, Muvico Theaters, National Amusements, Pacific Theatres, Rave Motion Pictures, and Wehrenberg Theatres.

 

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Tuesday Update: The premiere will take place on Thursday, August 5, in St. Louis, MO at the Wehrenberg Chesterfield Galaxy, Chesterfield, MO.

Monday Update: CULVER CITY, Calif. -- In anticipation of the nationwide release of Columbia Pictures' The Other Guys, starring Will Ferrell and Mark Wahlberg, in theaters this Friday, Ferrell and Wahlberg will announce the winning city of The Other Premiere promotion tonight on "Entertainment Tonight."

For nearly three weeks, moviegoers have been voting on Facebook to decide which city will host a red-carpet event celebrating the film on Thursday, August 5. It's down to the final five cities - Atlanta, Dallas, Houston, Philadelphia, and St. Louis. Tonight, the winning city will be announced on "Entertainment Tonight."

Commenting on the announcement, Adam McKay, director of the film, said, "Thank you, America, for turning out on Facebook and voting for your cities to host The Other Premiere. Tune in to 'Entertainment Tonight' and find out where we'll be on Thursday."

In The Other Guys, NYPD Detectives Christopher Danson and P.K. Highsmith (Dwayne Johnson and Samuel L. Jackson) are the baddest and most beloved cops in New York City. They don't get tattoos - other men get tattoos of them. Two desks over and one back, sit Detectives Allen Gamble (Will Ferrell) and Terry Hoitz (Mark Wahlberg). You've seen them in the background of photos of Danson and Highsmith, out of focus and eyes closed. They're not heroes - they're "the Other Guys."

But every cop has his or her day and soon Gamble and Hoitz stumble into a seemingly innocuous case no other detective wants to touch that could turn into New York City's biggest crime. It's the opportunity of their lives, but do these guys have the right stuff?

The Other Guys stars Will Ferrell, Mark Wahlberg, Eva Mendes, Michael Keaton, Steve Coogan, Ray Stevenson, with Samuel L. Jackson and Dwayne Johnson. Directed by Adam McKay and written by Adam McKay & Chris Henchy, the producers are Will Ferrell, Adam McKay, Jimmy Miller, and Patrick Crowley.

 

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Source: Deadline.com

Charlize Theron will star in Young Adult from Juno collaborators Diablo Cody and Jason Reitman. Theron will play a ghost writer of young adult novels who seeks to claim her own identity. Several studios are interested in snagging the rights to the film.

While Reitman hit the jackpot with Up in the Air after Juno, Cody struck out with Jennifer's Body. This new effort will have big shoes to fill considering that Juno won Cody a Best Screenplay Oscar and raked in more than $225 million worldwide.

 

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SANTA MONICA, Calif. and VANCOUVER, British Columbia -- Lionsgate (NYSE: LGF) today announced that its Board of Directors, in consultation with its financial and legal advisors, has determined, by unanimous vote of the directors present, that the unsolicited tender offer from Carl Icahn and certain of his affiliated entities (the "Icahn Group") to purchase up to all of the issued and outstanding common shares of Lionsgate for $6.50 per share is not in the best interests of Lionsgate and its shareholders and other stakeholders. The Board strongly recommends that Lionsgate shareholders not tender their shares into the Icahn Group's offer.

The reasons for Lionsgate Board's recommendation to reject the Icahn Group's offer are detailed in the Schedule 14D-9 filing and directors' circular (which will be mailed to Lionsgate shareholders). The Schedule 14D-9 filing is available on the Securities and Exchange Commission's (the "SEC") website, www.sec.gov and the directors circular is available on the Canadian Securities Administrator's website at www.sedar.com. In addition, the Schedule 14D-9 filing, the directors' circular, this press release and other materials related to the Icahn Group's unsolicited offer are available in the "Investor" section of Lionsgate's website at www.lionsgate.com. Copies will also be available at no charge by writing to Lionsgate at 2700 Colorado Avenue, Suite 200, Santa Monica, California 90404.

Morgan Stanley & Co. Incorporated is serving as financial advisor to Lionsgate and Heenan Blaikie LLP is serving as legal advisor. Perella Weinberg Partners LP is serving as financial advisor to the Special Committee of the Lionsgate Board of Directors and Wachtell, Lipton, Rosen & Katz is serving as U.S. legal advisor and Goodmans LLP is serving as Canadian legal advisor.

 

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Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading entertainment, digital cinema and 3D motion picture exhibitor, today reported results for the three months ended June 30, 2010, as summarized below.

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"The second quarter was marred by an industry-wide box office decline. While we take no pleasure in experiencing year over year box office declines, we are encouraged that Carmike's per screen attendance and admissions fared at or better than industry averages. We are pleased to report year over year increases in average admissions and concessions per patron. Consumer preference for 3D was strong, representing over 26% of Carmike's total Box Office for the quarter," stated Carmike Cinemas President and Chief Executive Officer David Passman.

"I'm also very pleased to announce the successful debut of Carmike's first large format auditorium, the BigD, with the July opening of Salt, starring Angelina Jolie," he said. "Patrons chose the BigD experience by a multiple of several times over the same movie in other auditoriums. The large format concept includes premium pricing, bigger screens, bigger, more luxurious seating and upgraded surround sound. We are targeting as many as two dozen BigD locations by 2011 year-end and are excited to bring this Ultimate Entertainment Experience to our theatres and loyal cinema-goers across the country."

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"For the past several quarters we have been describing our goal to improve Carmike's performance relative to the industry. Patrons are responding well to the strategy of cleaner and friendlier theatres and more creative pricing and packaging of concessions, as evidenced by attendance per screen and spending per patron relative to industry metrics," added Mr. Passman.

In the aggregate, Carmike's patrons spent an average of $10.36 per visit during the second quarter, up 6.5 percent compared to the same period in 2009. Average admissions increased 6.0 percent to $6.89, with 3-D premiums driving the year-over-year rise. For the second consecutive quarterly period, concessions and other revenue per patron also rose, increasing 7.4 percent to $3.47.

Carmike Chief Financial Officer Richard B. Hare stated, "On the expense side, film exhibition costs declined 80 basis points to 56.8 percent of admissions revenues, versus 57.6 percent in the year-ago period. General and administrative expenses rose to $4.5 million due to increases in salaries and wages, incentive compensation and legal and professional fees. Carmike's other theatre operating costs for the quarter were negatively impacted by a $1 million charge as the result of a sales and use tax assessment primarily for the 2005 and 2006 tax years. Carmike's second quarter results also include a $3.2 million impairment charge related to operating performance of 12 theatres."

Mr. Hare continued, "Quarterly interest expense rose nine percent to $9.8 million due to an increase in interest rates, as well as the recording of interest costs associated with the aforementioned sales and use tax assessment. During the second quarter of 2010, we voluntarily pre-paid another $5 million in bank debt leaving our June 30 bank debt balance at $241.4 million. We have made prepayments totaling $20 million for the first half of 2010."

Mr. Passman commented, "The third quarter has gotten off to a better start industry wide, and we remain optimistic about the second half of the year.

"We have expanded our 3-D screen footprint to nearly 550, representing over 25% of our first run screens and expect to have a total of 600 by the end of September, which should accommodate customer demand and studio release schedules, which seem to be steadily growing with upcoming titles," he concluded.

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