Source: Variety

Relativity Media is set to theatrically release Dark Fields and Kids in America on its own rather going through Universal. Kids will hit theaters on March 4, while Dark Fields is set for March 18.

Dark Fields comes from director Neil Burger (The Illusionist, The Lucky Ones) and it stars Bradley Cooper and Robert De Niro. Kids stars Anna Faris, Lucy Punch and Michelle Trachtenberg and is directed by Michael Dowse (It's All Gone Pete Tong).

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Centennial, CO and Reisterstown, MD -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with R/C Theatres, a Maryland-based cinema chain, for the presentation of cinema advertising and NCM Fathom entertainment and business events in theaters.

Under the terms of the exclusive multi-year agreement, 12 R/C Theatres with 90 screens in Florida, Maryland, North Carolina, Pennsylvania and Virginia will join the NCM Cinema Network beginning in September 2010. In addition to exclusively presenting NCM's FirstLook pre-feature program, select R/C Theatres locations will also present NCM Fathom's live and pre-recorded in-theater entertainment and corporate events. R/C Theatres has an estimated annual attendance of over two million patrons.

"The high quality RC Theaters are a great addition to our NCM Cinema and Fathom Networks," said Kurt Hall, NCM's chairman and chief executive officer. "The addition will expand our theatre network in the mid-Atlantic region, improving geographic coverage for our cinema advertising clients while providing the R/C patrons with our high quality FirstLook preshow and Fathom entertainment programming."

"We were looking for a pre-show and alternative content partner whose quality of production and presentation was as close as possible to that of the movies themselves. We found that partner in NCM." said David Phillips, COO-CFO of R/C Theatres.

R/C Theatres is the most recent addition the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Great Escape Theatres, Hollywood Theaters, Kerasotes ShowPlace Theatres, Metropolitan Theatres, MJR Theatres, Picture Show Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas and Storyteller Theatres Corporation, among others.

 

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paulrogers.pngBen Marcus Award: Paul J. Rogers

This year, The Geneva Convention honors one of its closest and dearest by honoring Paul J. Rogers with the Ben Marcus Award. Paul is Chairman of the Board of Rogers Cinema Inc., a Marshfield, Wisconsin based company. He continues to serve as President and National Director of the National Association of Theatre Owners of Wisconsin and Upper Michigan and has done so for the last 15 years.

Starting in 1964 as an usher for the Adler Theatre Company, he has always worked and been involved with motion pictures his entire life except for the three years he spent in the service in the American Embassy in Rangoon, Burma, for which he was awarded the Joint Services Commendation Medal.

In 1970 he became general manager for the Adler Theatres. In 1972 he purchased the company's Marshfield operations, a single indoor and drive in theatre. He was 24 years old and always thought it as a "great accomplishment" to borrow a Quarter Million Dollars from the bank with his limited resources! He was elected to the NATO of Wisconsin & Upper Michigan board in 1973 to start the Youth Movement.

Today, Rogers Cinemas are located in eight cities with 53 screens throughout Wisconsin and Upper Michigan.

Widowed in 2003 and no children, Paul resides in Marshfield, Wisconsin but he spends a great deal of time at his Tomahawk, Wisconsin lake home or his Florida homes in the Fort Meyers area. Mr. Rogers spends a great deal of time and effort on civic and philanthropic work.

timwarner.pngLarry D. Hanson Award: Tim Warner

Mr. Warner was born and raised in Butte, Montana and began his exhibition career there in 1956 at Fox-Intermountain Theatres. Following a two year stint as theatre manager and city manager for National General, Warner in 1969 joined Theatre Operators, Inc. of which he was part owner. He progressed to President of the organization. In 1973, he started a second company, Warner Marketing Film Buying which bought film for independently owned theatres. Theatre Operators, Inc. was acquired in 1988 by Chicago-based Excellence Theatres, which employed Warner as a senior executive until he left for Los Angeles to become CEO of the National Association of Theatre Owners of California and General Chairman of NATO/ShoWest. Warner's 1989-1995 reign saw NATO/ShoWest evolve from a regional confab to a convention routinely converged upon by motion picture professionals from all over the world.

Headquartered in Plano, Texas, Cinemark Holdings, Inc. is the second largest motion picture exhibitor in the world in terms of both attendance and the number of screens in operation. Mr. Warner currently serves as President and Chief Operating Officer of Cinemark Holdings, Inc. Prior to his current position, he was President of Cinemark International for over 10 years where he was responsible for leading Cinemark's international growth efforts, primarily in Mexico, Central & South America, where it currently operates 1,069 screens in 131 theatres.

Mr. Warner resides in Dallas, Texas and is married to Windy. He has two children, Kristina and Tim Jr. and three grandchildren.

Congratulations Tim Warner on receiving the Larry D. Hanson Award for 2010.

 

 

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Source: Deadline.com

Jamie Bell will play alongside Cillian Murphy and Thandie Newton in The Retreat, a British thriller from director Carl Tibbets and executive producer David Frost.

Bell has built a solid career for himself since breaking into films with Billy Elliot. The young actor will next be seen in The Eagle with Channing Tatum. He's also working on The Adventures of Tintin: The Secret of the Unicorn for Steven Spielberg.

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New York, NY -- Screenvision, the leading innovator in cinema advertising, and California Sports Company K•Swiss have entered into an exclusive partnership to bring the California Sports brand's "Have an Awesome Day" campaign to moviegoers across the country. Marking the company's first foray into cinema advertising, the partnership features a 30-second spot airing in the Screenvision preshow‘s best-in-industry Premium PodTM positioning. The campaign will run in-cinema beginning August 13th through August 26th and will be complemented by an exclusive screening at the Muvico theatre located in Thousand Oaks, California.

The K•Swiss campaign will run across the vast Screenvision Programming Network of more than 15,300 screens across 2,400 theatre locations, with penetration in all 50 states and 93% of DMAs nationwide. Screenvision currently represents 17 of the top 25 movie exhibitors.

"We are thrilled that K•Swiss has chosen Screenvision to launch its first in-cinema advertising campaign," said Mike Chico, Executive Vice President, Sales, Marketing and Research, Screenvision. "K-Swiss' commitment to team with us further showcases how in-cinema advertising, due to its effectiveness, is becoming a bigger part of yet another major national marketing campaign."

David Nichols, Executive Vice President of K•Swiss added, "Screenvision allows K•Swiss to reach moviegoers nationwide during the peak summer season. Our ‘Have an Awesome Day' spot will be a natural, feel-good addition to the movie experience and help us reach a uniquely captive audience."

The exclusive in-cinema spot is a component of the company's "Have an Awesome Day" campaign, which celebrates the brand's ‘California cool' heritage and joy of sport. Set in California, the spot tells visual stories of idyllic California days set through a combination of playful characters and world-class K•Swiss athletes.

 

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