anthonyhopkins.pngSource: THR's Heat Vision Blog

Anthony Hopkins is in final negotiations to play the role of Pharotu for director Chuck Russell's (The Scorpion King) Arabian Nights. Liam Hemsworth is also starring. The role will give Hopkins another opportunity to play a villain.

Arabian Nights won't be the first time that Hopkins and Hemsworth will be seen together. They'll be sharing the screen in 2011's Thor.

Hopkins has Woody Allen's You Will Meet a Tall Dark Stranger set to open this year as well as The Rite for director Mikael Håfström.

 

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The second week of Summer rolls around with 3 new wide release movies: Just Wright, Letters To Juliet, and Robin Hood.

upcoming051410.jpgJust Wright had a very impressive 2,817 tweets for last week. By comparison, Why Did I Get Married Too had 4,485 tweets on its lead-up frame, and Death At A Funeral had 1,605. Of its 2,817 tweets, 29.78% were positive, and only 5.15% negative. Its ratio is going to be pretty high since its search string was simply "Just Wright" thanks to its unique name and also thanks to the meagre theatre count of 1,800+. Also, while Death At A Funeral was also a unique name it was also not targetted almost 100% at young women and was in much more theaters, two things which have proved to be kryptonite for low ratios. This should drive its ratio to something in the range of 1,000 - 1,200. With a tweet total next week that is likely to be ~4,500 - 5,000 it should be in line for a low double digit opening. One last thing to note is I know this expansion from 2,817 tweets to my estimate of 4,500 - 5,000 for next week seems low but both of my comparison films were at a 3.0 multiplier or less. Actually, Why Did I Get Married Too had a multiplier of only 1.32.

Letters to Juliet also had a rock solid week, coming in with 2,417 tweets. By comparison, Dear John had 2,599, and The Last Song had 5,644. Its tweet-ratings were also very positive, coming in at 23% positive, and only 3.56% negative (the lowest yet that I've seen for a movie in its leadup week). Like Just Wright, the movie is blessed with a unique name which made grabbing a large proportion of its tweets possible with a simple string of "Letters to Juliet". Dear John had a ratio of 884, even with a pretty convoluted search string of ""dear john" movie OR tatum OR Hallstrom OR Hallström OR trailer OR screening OR poster OR see OR watch." However,  It did have the added draw of Channing Tatum who is the darling of many young women in the Twitter demographic. One thing to bear in mind is that the film had sneak peeks this weekend which really drove up its Thursday number as people were buzzing about it. In fact, its Thursday number was 1,173 which was almost half its week total. All things considered, I would expect a ratio here in ballpark of 900 - 1,000. It is looking to score around 4,500 - 5,000 tweets next week which should put it in low to mid double digits.

Lastly, Russell Crowe returns to the screen with Ridley Scott in Robin Hood. It had 2,574 tweets last week with a 26%/11.59% positive to negative rating. By comparison, 2012 had 4,544 tweets its week before release, Avatar had 8,036 and The Book Of Eli had 1,450. There definitely has been much more negative buzz circulating the film than the other two but that's pretty normal for such a high profile film, especially depicting a character which has been played countless times before.This should come in with a much lower ratio than the other two, likely in the 700 - 800 range. Its tweet total should hit 10,000 which should allow for a weekend in the upper $30's to lower $40's.  

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets050710.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Iron Man 2 opened on Friday with an estimated $52.4 million including $7.5 million from midnight shows on Thursday. For full coverage be sure to check BoxOffice.com's daily numbers analysis.

upcoming050710.jpgThis gave the movie a ratio of 1,858, a ways above my estimated 1,550. My prediction of $63 million for Friday also was too high though in the same ballpark. The film's very solid positive to negative ratio (27.86% positive to 8.25% negative) is also a great sign that it should have a solid weekend, especially considering the fact that Mother's Day should offer a solid bump in business. This all points to a weekend of $136 million, a truly impressive number considering the first film came in at just shy of $100 million.

Check back tomorrow for a preview of Just Wright, Letters to Juliet and Robin Hood. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets050710.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Washington, D.C. - The Federal Communications Commission (FCC), saying it was "in the public interest," today approved a request by the Motion Picture Association of America, Inc. (MPAA) to permit recent movies to be sent directly to American households over secure high definition transmission lines from their cable or satellite providers prior to their release on DVD or Blu-ray.

"This action is an important victory for consumers who will now have far greater access to see recent high definition movies in their homes. And it is a major step forward in the development of new business models by the motion picture industry to respond to growing consumer demand," said Bob Pisano, President and Interim CEO of the MPAA. "We deeply appreciate the recognition by the FCC that recently released movies need special protection against content theft when they are distributed to home televisions."

Specifically, the issue before the FCC was a request by the MPAA for permission to use selectable output control (SOC), which would allow televisions with digitally secure interfaces to receive high-definition content from a cable, satellite or IPTV provider, before its release on DVD or Blue-ray. Using SOC protects content because during the broadcast it essentially disables non-secure, analog outputs to avoid illegal circumvention and distribution of copyrighted material.

In its order, the FCC said: "On balance, this limited waiver will provide public interest benefits - making movies widely available for home viewing far earlier than ever before - without imposing harm on any consumers."

"The first, and best way to view movies will always be in movie theaters - and nothing can replace the pleasure this brings to millions and millions of people all across our country and the globe," Pisano said. "But for those people unable to make it to the theater and interested in viewing a recently released movie, thanks to the FCC, they will now have a new option. For other consumers who prefer standard, linear, on-demand or DVD or Blu-ray options, these services will be unchanged."

 

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Source: Deadline Hollywood Daily

Sony has set a May 25, 2012 release date for Men in Black 3. Will Smith and director Barry Sonnenfeld are on board, while Tommy Lee Jones and Josh Brolin are in negotiations. The project will be released in 3D.

2002's Men in Black II brought in a healthy $190.4 million domestically, which translates to around $261 million when adjusting for inflation.

 

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