gretagerwig.pngSource: Deadline New York

After appearing in such mumblecore films as LOL and Hannah Takes the Stairs, Greta Gerwig is on her way to the mainstream. The young actress recently starred opposite Ben Stiller in Greenberg, and now Warner Bros. is reportedly in discussions with her about taking on the love interest role in the studio's remake of Arthur, the classic Dudley Moore comedy.

Russell Brand is playing the title role, Helen Mirren will fill the mentor position that Sir John Gielgud occupied in an Oscar-winning turn. As for Gerwig, she'll be taking over Liza Minnelli's role.

The Arthur remake could turn out to be a big hit if Brand's stock rises after the release of Get Him to the Greek this summer.

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Total tweets for May 7th Openers

upcoming050710.jpgIron Man 2 racked up another 20,339 tweets on Wednesday, or 42.6% of all buzz on Twitter for wide-release films opening in the next 4 months. By comparison, The Twilight Saga: New Moon had 72,431 tweets its Wednesday before release, and Alice In Wonderland had 17,743. Really the film keeps me guessing to say the least. There is no denying that it will be huge but its expansion this week is hardly what I would have expected given my last 9 months of research. All I can theorize is that its foreign openings really boosted its early buzz which frontloaded its number. Week's ago I had posted that I thought its ratio would be 1,500, but I then second guessed myself due to all the prerelease hype and massive numbers last week. However, as it turns out that might be not far from where we end up. If I look up other action blockbusters such as 2012, Avatar or Clash of the Titans they came in with ratios of 676, 1110, and 824 respectively. While I have no doubt this film will surpass those ratios due to the increased hype with being the first big summer actioner, being a sequel and having more of an appeal to all quadrants, perhaps 1,500 would indeed be a more realistic number.

Tweet ratings have remained largely positive (25.06% positive and 5.34% negative yesterday) which is a great sign and it has been soaking up ~50% of all upcoming movie buzz for Summer openers (on a sidenote, yesterday it accounted for a seemingly low 42% compared to other days but that was in large part due to the Machete clip which generated over 5,000 tweets). Look for it to end the week with 100,000 tweets, which when paired with a ratio of 1,500 should give it ~$67 million for Friday and $153 million for the 3 day weekend.

Check back tomorrow to see the Thursday numbers and my final predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets043010.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: Deadline Hollywood Daily

After the third chapter in Blue Sky Studio's popular franchise proved to be one of the most successful movies of 2009, 20th Century Fox has set a July 13th, 2012 release date for a fourth film, titled Ice Age: Continental Drift.

The film, as currently scheduled, has picked one of the busiest and most anticipated summer movie seasons on record. Also opening in that general frame: Star Trek 2 (June 29th), the Spider-Man reboot (July 3rd), and the third Batman movie (July 20th), with dates not yet set for still-gestating projects like G.I. Joe 2 and Men in Black 3. However, 20th Century Fox is clearly hoping that counter-programming will work in Ice Age's favor, with parents opting for the family-friendly series over the PG-13 rated sequels.

In the United States, Ice Age: Dawn of the Dinosaurs posted a strong but generally unremarkable $196.5 million dollar haul. Overseas, however, the film raked in a massive $688.2 million, and it was not alone; several 2009 films, including Terminator: Salvation and Angels & Demons were similarly buoyed by large foreign receipts compared to middling domestic grosses. 

The new chapter will be in 3D, same as the previous one, and while it has not been announced, it seems very likely that the star-studded cast, including Ray Romano, John Leguizamo, Denis Leary, and Queen Latifah, will all return to reprise their roles.

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KNOXVILLE, Tenn.,-- Regal Entertainment Group ("Regal") (NYSE: RGC), announced today that its indirect wholly-owned subsidiary, Regal Cinemas Corporation (the "Company"), plans to offer $250 million aggregate principal amount of its 8.625% senior notes due 2019 (the "Notes"). The Notes will be guaranteed by Regal and all of the Company's subsidiaries that guarantee the Company's existing credit facility. The Company anticipates that the offering will close on May 17, 2010, subject to customary closing conditions. The Company intends to use all of the net proceeds of the offering, together with the proceeds of a new senior credit facility that the Company intends to enter into concurrently with closing of the notes offering, (i) to repay all of the outstanding obligations under its existing senior credit facility, (ii) to repurchase all of the Company's outstanding 9.375% senior subordinated notes due 2012, (iii) to pay fees and expenses related to the offering and the new senior credit facility, and (iv) for general corporate purposes, which may include the repayment or repurchase of other indebtedness.

This press release does not constitute an offer to sell or the solicitation of an offer to buy securities. Any offers of the securities will be made only by means of a prospectus and any prospectus supplements thereto.

Forward-looking Statements

This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended. All statements included herein, other than statements of historical fact, may constitute forward-looking statements, including statements concerning the proposed offering of the Notes and the anticipated use of the net proceeds from such offering. Although Regal believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Important factors that could cause actual results to differ materially from Regal's expectations are disclosed in the risk factors contained in Regal's 2009 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 1, 2010. All forward-looking statements are expressly qualified in their entirety by such factors.

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Source: Forces of Geek

Despite director Matthew Vaughn signing to direct the highly-anticipated X-Men: First Class yesterday (read BoxOffice.com's news story here), comic book writer Mark Millar has claimed in a press release that Kick-Ass 2: Balls to the Wall is scheduled for 2012.

In the announcement (which is designed to promote a "first-look" at Kick-Ass 2 in the first issue of a UK magazine called CLiNT), Millar says that a sequel has already been lined up to film in 2011, with a release date in 2012. This is theoretically possible, if Vaughn shoots Kick-Ass 2 right after First Class, but the first film's somewhat underwhelming box office (currently standing at $42.2 million) and the current lack of a screenplay stand in the way.

Until further confirmation is made, any news on Kick-Ass 2 should be taken with a grain of salt, although cast and crew alike have all stated their interest in making a sequel. Meanwhile, Millar is hard at work on a comic book sequel, which will also be titled Kick-Ass: Balls to the Wall, and is expected to hit stores in 2011.

You can also read Boxoffice's interview with Kick-Ass star Christopher Mintz-Plasse here.

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