This week the Summer season officially gets kicked off with Iron Man 2. The buzz for the film has been the massive, and appears to be steadily building over the past few weeks.

Iron Man 2 had 56,036 tweets on its lead-up frame last week. Yes, over 50,000, a truly impressive feat. Only The Twilight Saga: New Moon received more tweets in its leadup week since last September 2009 with 78,268. It has been by far the biggest pull on Twitter over the last few weeks and it consistently pulls more than 30% of all tweet traffic for all openers in the next 4 months. It has brought in around 40,000 tweets for both Friday and Saturday this week also which is a good sign that its Monday will be north of 50,000 given usual jumps. That should give it a 200,000 - 250,000 tweet week next week. New Moon had a full week ratio of 5,171 but Iron Man 2 should be a ways under that since it has a broader appeal and much less of the buzz is about the actors (no Twihard nation here). At this point I'm going to go with a predicted ratio of 3,500 and a Friday of $60 - $65 million.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets043010.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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According to Paramount, Iron Man 2 has already grossed $100.2 million from 6,764 locations in 53 territories. The sequel boasts the 2nd biggest international opening for Marvel behind Spider-Man 3.

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Some highlights:

UK: $12.2 million from 528 locations, which marks a 49 percent increase over Iron Man in local currency.
Korea: $10.8 million from 855 locations, which is 25 percent more than Spider-Man 2, 125 percent better than The Dark Knight and 79 percent ahead of Iron Man.

Iron Man 2 also helped IMAX set a new international 2D record with $2.25 million from 48 screens.

BoxOffice.com is currently predicting a $150 million opening weekend for the film when it hits North America.

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A Nightmare On Elm Street grossed $15.8 million on Friday, which gave it a Twitter ratio of 1,003. This was pretty much bang on with my prediction of $16 million. The film received 17,428 tweets on Friday, 3,575 of which were positive (20.51%) and 2,188 negative (12.55%). In general a good yardstick for reviews for a film is 25% so this really wasn't an overly positive showing, and certainly nothing to think it that it might outperform the usual horror multiplier of ~2.2 - 2.4. As such expect a weekend of $37 million.

Furry Vengeance opened to $1.7 million on Friday, which gave it a Twitter ratio of 929. This was even lower than my prediction of $2.4 million. The film received 1,370 tweets on Friday, 173 of which were positive (12.63%) and 196 of which were negative (14.31%). This is a pretty pitiful showing, especially for a film catering to families. Expect a full weekend of $6.5 million.

Check back tomorrow for a preview of Iron Man 2 and what will no doubt be the biggest week on Twitter since New Moon came out last November. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets043010.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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apr04302010.jpgA Nightmare On Elm Street had a massive Thursday with 6,244 tweets or 14.4% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Crazies had 2,134 tweets its Thursday before release (5,012 for the full week), Shutter Island had 5,340 (13,273 for the week), and Saw VI had 4,359 (8,975 for the full week). Of those 6244 tweets, 1,216 were positive (19.47%) and 590 negative (9.45%). While this 6,244 number is indeed impressive (9th biggest Thursday for a Friday opener) it is a ways below my expected 9,000 as it didn't have the explosion in the later hours as I had envisaged. The end result is a week tally of 15,843 for the film. The good news is the explosion on Thursday for films in this genre usually drive the ratio up significantly, but since its expansion this week was much more metered (6.83 Monday to Thursday) this should bring its ratio down a ways. This 6.83 week expansion brings it closer to Shutter Island's 7.25 than it does to Saw VI's 7.66 or The Crazies' 6.00. As such I'm going to bring its predicted ratio down slightly to 1,000 to be more in line with Shutter Island. The net result is my This should prediction remains the same from yesterday: ~$16 million on Friday and $39 million for the weekend.

Furry Vengeance again had a poor return with 641 tweets, 1.50% of the total tweet market share (tweet share?). This gave it 1,580 for the full week. By comparison, The Spy Next Door had 623 tweets its Thursday before release (1,452 for the full week), and The Tooth Fairy had 640 (1,720 for the full week). Of those 641 tweets it had yesterday, 114 were positive (17.78%) and 63 negative (9.83%). The writing has been on the wall for a while that this was going to under perform, its just a matter of how poorly. The poor ratings coupled with the theater count leads me to believe it is going to perform much more similar to Spy Next Door than Tooth Fairy. As such I'm going to go with a ~650 ratio estimate and $2.4 million Friday, $8 million for the full weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets042310.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: THR

Warner Bros. will send the third Batman film out on July 20, 2012.

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The release date is all that's known about the film at this time. It doesn't even have an official title yet. It is expected that Christopher Nolan will return to direct, but as of yet, he has only committed to producing and writing the screenplay with David Goyer.

Nolan's Inception will theaters on July 16, which is the same weekend that The Dark Knight was released in 2008.

Expectations will be high for the re-booted series' third installment, considering that The Dark Knight raked in more than $1 billion worldwide and ranked second (now third, thanks to Avatar) on the all-time domestic box office charts (unadjusted).

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