Source: Deadline New York

The rush of bad publicity that hit Warner Bros. after they converted Clash of the Titans into 3D is not deterring other studios from doing the same.

Sony will send The Green Hornet, which stars Seth Rogen and is directed by Michel Gondry, out in 3D on January 14, 2011. The film was originally slated to hit theaters on December 22, which is a stronger release date.

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Paramount will also be putting The Last Airbender out in 3D. The film's July 2, 2010 release date will remain the same.

While there is certainly more money to be made by selling 3D tickets, this rush of new content could cause moviegoers to tire of the format. It's a tricky situation.

James Cameron, Jeffrey Katzenberg, Michael Bay and Peter Jackson have all spoken out about the dangers of converting films from 2D to 3D.

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Morristown, NJ & Los Angeles, CA - Phish 3D, the production of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), AEG NL and Action 3D, made a splash at its April 20th premiere at nine exclusive locations across the country this week, with dedicated Phish fans turning out in droves to experience the groundbreaking concert film. In eight of the nine theatres, the grosses for Phish 3D alone surpassed the combined total of all other movies playing at the same locations that night, proving that demand is high in advance of the film's April 30th official wide release nationwide.

"Phish fans have a passion for their band that is well known, and last night we got to witness it first hand," said Jonathan Dern, President of Cinedigm Entertainment Group. "Our Brooklyn location saw lines out the door a full hour before the showing. 3D adds a layer of realism to films that gives viewers the feeling that they are there at the concert, with the best seats in the house."

"This week's incredibly successful 4/20 sneak peak makes us even more excited to open Phish 3D with a wide release on April 30th," said Jeff Lewis, Action 3D Productions CEO and Vice Chairman. "The band's followers, as well as music fans and moviegoers in general, have made it clear they want more Phish 3D.

Shot in October 2009 at the band's Festival 8, Phish 3D gives viewers the sense that they are not only at the event, but on stage with the group that Entertainment Weekly has called "the biggest cult band in America." During Festival 8, more than 40,000 devoted fans watched as Phish combined two of their most beloved traditions - the multi-day festival and the Halloween album "costume." The band's highly anticipated "musical costumes" are concerts involving the performance of an entire album by another artist-in this case, Phish covered the Rolling Stones' album Exile on Main St. Phish 3D also features fan favorites, never-before-seen cover songs, intimate footage of the band backstage and in rehearsals, songs from the band's first ever full-length acoustic set, and performances taken from six additional sets of music.

Phish 3D will be in theatres for one week in more than 150 cities across the country. Fans are encouraged to check www.phish3dmovie.com for cities, ticketing and event news frequently. Limited seats are available.

Phish will kick off an extensive summer tour on June 11th at Toyota Park in Chicago, IL. An online ticket request period is currently underway here and will end on Friday, March 26th, at 11:59 p.m. ET. Tickets will go on sale to the general public beginning Friday, April 2nd. For full details, click here.

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MORRISTOWN, NJ & LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced that the company's CineLive technology delivered a live 3D feed of James Cameron to the "Business for the Environment" Summit at the Global Initiatives Conference in Seoul, South Korea, on Earth Day, Thursday, April 22, 2010. Cameron participated from Los Angeles. This live broadcast allowed Cameron to participate on a panel titled "Protecting Biodiversity and Leading the World Towards a Low Carbon Future."

"It is safe to say that James Cameron has done more to make the world aware of the transformative impact of digital cinema than anyone alive today, so we feel that this is a particularly appropriate use of our CineLive technology," said Bud Mayo, chairman and CEO, Cinedigm. "CineLive enables events - from the BCS Championship to the NCAA Final Four to James Cameron - to appear in live 3D on digital screens worldwide. And it is also fitting that CineLive brought Mr. Cameron to an environmental summit such as this. Digital cinema technology is not only changing the way movies are filmed and viewed; it is having a profound ‘greening' effect on the exhibition industry, by revolutionizing how movies are printed and delivered."

"Global Initiatives selected us to bring James Cameron to their event via a live 3D broadcast because Cinedigm has successfully delivered a broad range of live events to audiences in 3D in recent years," said Jonathan Dern, president, Cinedigm Entertainment Group. "We recently worked with Vince Pace to broadcast the NCAA Final Four in live 3D, and we are working with him again to bring James Cameron to the ‘Business for the Environment' summit in Korea. We're pleased to be expanding our collaborative efforts with them onto the global stage."

The live 3D feed of James Cameron's presentation was passed off in Seoul to MasterImage, whose equipment, coupled with an NEC digital cinema projector, projected the feed onto a silver screen. MasterImage provided 3D glasses to the guests in the Sky Room at the COEX InterContinental Seoul.

The full list of the participants on the "Protecting Biodiversity and Leading the World Towards a Low Carbon Future" panel follows:

• Anna Coren, Anchor, CNN International (Chair)
• James Cameron, Academy Award-winning Film Director
• Mohamed Nasheed, President, Republic of Maldives
• Changhua Wu, Greater Director, Greater China, The Climate Group
• Jochen Zeitz, Chairman & CEO, Puma AG

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Los Angeles - The International 3D Society is now accepting nominations for its Stereoscopic 3D Technology Awards to be held October 5, 2010 at 7pm at the Hollywood Roosevelt Hotel.

The 3D Technology Awards honor technological achievement in the stereoscopic medium- mainly cinema, television, special venue, themed attractions, video games, PC and other media. The Society announced today that it is accepting entries from the 3D professional community to be voted upon by a blue-ribbon 3D Technology Awards panel.

The first 3D Technology Awards of its kind, the program will recognize individuals and organizations that have made a significant impact on the advancement of stereoscopic arts and technologies from January 1, 1980 through December 31, 2009.

"The International 3D Society is seeking to honor the contributions of engineers, scientists, and inventors who have helped to create the stereoscopic medium," said 3D Awards Committee co-chair and Oculus3D President Lenny Lipton. "We are interested in calling attention to work that has been done in the recent past to advance the technology of the 3D moving image."

Buzz Hays, Society Chair and Senior Vice President of the Sony 3D Technology Center, Sony Corporation of America, added, "For those of us who have worked in 3D, it is nice to see our colleagues recognized with awards presented by their peers."

"All of us working in this exciting 3D environment today realize we are standing on the shoulders of giants who created the very technologies which make stereoscopic 3D possible," said Jim Chabin, President of the International 3D Society. The organization is a professional community dedicated to advancing the arts and technologies of Stereoscopic 3D.

The 3D Technology Awards Show will feature MasterImage3D passive glasses and technology. Rules, regulations and entry forms are available online here. There is no entry fee for submissions. The deadline for submissions is May 30, 2010. Nominees will be announced prior to the show.

International 3D Society sponsors include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Lab and IMAX.

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KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced details of Regal's 2010 Free Family Film Festival. During this 9-week festival, 328 Regal Cinemas, United Artists and Edwards Theatres will offer selected G or PG rated movies for free on Tuesday and Wednesday mornings at 10am.

Participating theatres offer free film titles such as Alvin and the Chipmunks: The Squeakquel, Cloudy With a Chance of Meatballs, Monsters vs Aliens and Tale of Despereaux. Check local theatre listings for film selection at specific Regal Cinemas, Edwards and United Artists Theatres. Regal's Free Family Film Festival has been an annual summer event since 1991.

The Free Family Film Festival also allows Regal the opportunity to sponsor the Boys & Girls Clubs of America "Mornings at the Movies" program. The Regal Foundation, a non-profit 501(c)(3) charity established by Regal Entertainment Group, provides monetary grants to local Boys & Girls Clubs for transportation to bring their kids to theatres to enjoy the free movies.

"Now in our twentieth year, Regal's Free Family Film Festival has always provided fun, family entertainment at no cost to our moviegoers across the country. A trip to the movies is the perfect activity for families to enjoy throughout the summer months," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "We are certainly proud of our partnership with the Boys & Girls Clubs of America. The Mornings at the Movies program provides us the opportunity to support these kids through grants for transportation to attend the Regal Free Family Film Festival."

A list of participating locations, film titles and local dates of operation are available online: here. In addition to the free films, many theatres will have other exciting events, displays and demonstrations during the festival days.

 

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