Total tweets for April 9th Openers

Date Night started the week with 476 tweets on Monday. By comparison, Couples Retreat had 533 tweets on its Monday before release. I think Couples is definitely the best comparison here since the film is going to attract an older audience than most comedies in the last 6 months so the ratio will be low. 300 for its ratio should be a solid estimate but I'd be skeptical about anything much lower than that. The fact that its tracking behind Couples so far seems to indicate that it will fall in the lower half of the $30s, but tomorrow will be a much better yardstick. Right now its on course for a 3,200 tweet week which would indicate an $11 million Friday. Stay tuned for further updates this week.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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One new wide release opens this upcoming week at the Box Office: Date Night.

Date Night had 1,128 tweets on its lead-up frame last week. Might not seem like that impressive of a number but this should play very similar to Couples Retreat which had only 1,102 tweets on its lead-up week. The film should definitely appeal to older audiences and given this Couples comparison we should be looking at a ratio in the region of 300-350. Based on these early numbers an opening weekend in the region of ~$40 million appears to be in the cards.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Centennial, CO and Dallas, TX - National CineMedia (NASDAQ:NCMI),
a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Rave Cinemas, LLC for the presentation of cinema advertising and NCM Fathom entertainment and business events in theaters recently acquired from National Amusements.

Under the terms of the exclusive multi-year agreement, 33 Rave movie theaters with 475 screens in California, Connecticut, Iowa, Kentucky, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania and Virginia will join NCM's network. These theaters have a presence in the top Designated Market Areas (DMAs) with an estimated annual attendance of over 18 million patrons. Rave will exclusively present NCM's FirstLook pre-feature program in these theaters beginning in June 2011 upon the expiration of its existing cinema advertising agreement. In addition, select Rave theaters will immediately begin presenting NCM Fathom's live and pre-recorded in-theater entertainment and corporate events.

"The addition of these recently acquired Rave theaters to the NCM Cinema Network represents an important expansion for us in key markets," said Kurt Hall, NCM's president and chief executive officer. "The inclusion of these high quality theaters further strengthens our national media network, creating a higher impact solution for marketers looking for integrated campaigns that capitalize on the magic of the movies, entertainment event sponsorships and online placement."

Thomas W. Stephenson, president and CEO of Rave Motion Pictures, remarked, "NCM's network of theaters and advertising partners is far reaching and impressive. And as an early adopter and leader in alternative content programming, we enthusiastically welcome their compelling Fathom events to our screens."

Rave represents the most recent expansion of the NCM Cinema Network - the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group , as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres, MJR Theatres, Picture Show Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas, and Storyteller Theatres Corporation, among others.

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Source: THR

Director Taylor Hackford's (Proof of Life) film Love Ranch will finally see the light of day.

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The film stars Helen Mirren and Joe Pesci and it focuses on a real-life couple who opened the first legalized house of prostitution in Nevada. E1 Entertainment will distribute the film on a limited in basis in June.

While Mirren has been acting regularly in such films as The Last Station, Pesci hasn't been seen on screen since 2006's The Good Shepherd.

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