Cypress, CA-Christie, a global leader in digital cinema, announced that Sonic Equipment Company has ordered 100 Christie Solaria Series 4K-ready Series 2 digital cinema projectors, which utilize Academy Award1-winning DLP Cinema technology from Texas Instruments (TI) (NYSE: TXN).

As part of the Cinedigm Phase 2 digital cinema deployment plan, the Christie projectors will be installed in theaters across the United States, to upgrade existing multiplexes and as part of new theater constructions. Sonic Equipment will also now offer Christie Managed Services to all its customers, making available a comprehensive suite of technical support and maintenance services to perfectly match their customers' needs, from basic to the most robust, 24-hour, year-round support.

Kansas-based Sonic Equipment Company, which also offers full-service consulting, remodeling and new construction to motion picture exhibitors, is also a certified reseller of Christie digital cinema projectors. With more than 400 screens across thirteen states, they have been rapidly expanding over the past several years to become one of the industry's fastest growing companies. Christie is a major partner in Sonic's highly successful digital rollout strategy, which calls for the installation of hundreds of additional projectors in many new locations this year.

Sonic Equipment chose the Christie CP2220 and Christie CP2230 Solaria Series digital cinema projectors for the features that independent exhibitors want most - brilliant picture quality, the lowest cost of operation, and a proven track record of reliability.

"Having the latest technology is extremely important to us. We want to make sure our customers are getting the best and widest range of products, with the highest quality technical support. We recommend Christie DLP Cinema projectors because they have proven to be the most reliable and affordable over the years we have installed them," said Eric L. Olson, Director of Operations for Sonic. "The Christie Solaria Series offer exceptional brightness and resolution, and at the same time are cost-efficient, which makes our customers confident with our choice of projection solutions."

Olson added: "Customers ask us, ‘What's the best technology for digital cinema?' and we don't hesitate to say DLP Cinema, which is at the heart of Christie projectors. We're extremely well trained in DLP Cinema and absolutely trust its reliability."

Mike Covey, Digital Cinema manager at Sonic, noted, "We installed digital equipment in over 70 screens in 2009. Christie has been with us every step of the way and their excellent technical staff has helped us through the many questions that come up in transitioning from 35mm to digital. Their products and technical expertise ensure the smoothest installations, whether retrofitting existing screens or helping customers design new facilities from the ground-up."

"Strong working relationships based on trust is key to our continued leadership in digital cinema," said Craig Sholder, Vice President, Entertainment Solutions, Christie. "Resellers like Sonic Equipment bring a strong commitment to providing their customers with the highest quality products and services, and we're proud that our projectors and the technical expertise of Christie Managed Services are integral to their success."

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LOS ANGELES - ShoWest has named Jaden Smith ShoWest Breakthrough Male Star of the Year, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15-18, 2010, in Las Vegas. Smith will be presented with the ShoWest Breakthrough Male Star of the Year Award on Wednesday, March 17, at Bally's and Paris Las Vegas. Columbia Pictures will also screen The Karate Kid for ShoWest attendees on Wednesday, March 17.

"Jaden Smith is an exceptional young actor who has delivered a true breakout performance with his portrayal of Dre Parker in The Karate Kid," said Sunshine. "We could not be more excited to honor such a tremendous young talent with the ShoWest Breakthrough Male Star of the Year Award and to be able to share Jaden's new movie The Karate Kid with our ShoWest delegates."

Releasing in theaters on June 11, 2010, Smith will next be seen in Columbia Pictures The Karate Kid. Smith stars as 12-year old Dre Parker, who could've been the most popular kid in Detroit until his mother's (Taraji P. Henson) latest career move has landed them in China. Dre immediately falls for his classmate, Mei Ying, but cultural differences make such a friendship impossible; and, even worse, Dre's feelings make an enemy of the class bully, Cheng. With no friends in a strange land, Dre has nowhere to turn but to maintenance man Mr. Han (Jackie Chan), who is secretly a master of kung fu. As Han teaches Dre that kung fu is not about punches and parries, but maturity and calm, Dre realizes that facing down the bullies will be the fight of his life.

The son of Will Smith and Jada Pinkett Smith, Jaden made his feature film debut co-starring with his father in The Pursuit of Happyness. He went on to star in the remake of The Day the Earth Stood Still, alongside Keanu Reeves and Jennifer Connelly. Jaden Smith has garnered several awards, including an MTV Movie Award for Breakthrough Performance, a Saturn Award for Best Performance by a Younger Actor, and a Teen Choice Award for Best Chemistry, with his dad, in The Pursuit of Happyness.

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Las Vegas-At ShoWest 2010 today, Dolby Laboratories, Inc. (NYSE:DLB) is showcasing in booth 1605 at Bally's Hotel its comprehensive set of digital cinema solutions. On display is the Dolby CP750, the Dolby Screen Server (DSS200), Dolby's Theatre Management System (TMS) with the latest v.4.2 software upgrade, and Dolby 3D Digital Cinema solutions.
Dolby CP750
In less than a year the Dolby CP750 has reached 1,390 units shipped. Continuing to underscore Dolby's commitment to simplifying digital cinema audio processing, the CP750 is designed to work with the latest digital cinema environments. The CP750:
• Seamlessly integrates with preshow servers, alternative content, and digital cinema servers.
• Has an easy-to-use interface and powerful setup/remote software, and it can play back PCM digital audio; Dolby Digital, Dolby Pro Logic, Dolby Pro Logic II, and Dolby Digital Surround EXTM streams; and analog audio.
• Can be monitored, controlled, and upgraded from one centralized location via the Internet through a theatre's network operations center (NOC).
• Can process hearing impaired and visually impaired tracks.
Dolby Screen Server, DSS200 and DSS200-3:
The DSS200 is the all-in-one platform to store, decode, and deliver pristine movies to the digital cinema projector.
Dolby is also making available the new DSS200-3 with increased storage capabilities.
Features and key capabilities of the DSS200 series include:
• Storage: The new DSS200-3 can store up to twenty feature-length movies with 3 TB of local storage, more than any other screen server on the market. The base model DSS200 can store up to ten feature-length movies with 1.5 TB of local storage.
• Simplified Design: The unit slides out from the rack on rails and the top lifts up for easy access to the hardware inside.
• Removable Drive Bay: Easily accepts industry-standard content hard drives.
• A/V Outputs: Connects link-encrypted image data to the digital cinema projector and audio data to the cinema's sound processor, such as a Dolby CP750 or CP650, or a Dolby DMA8Plus Digital Media Adapter paired with another Dolby sound processor model.
• Dolby TMS Software: Provides a complete, easy-to-use interface for building, scheduling, and monitoring shows locally or remotely.
The Dolby Digital Cinema system software, v.4.2 is expected to be available during the second calendar quarter of this year. New features include:
• Advanced general purpose I/O relays for low-cost automation of theatre assets like lights, curtains, and pre-show systems.
• Automatic RAID rebuild for the DSS200, which automatically restores storage redundancy after swapping a drive, even while playing back.
• Improved UI and system alerts for increased ease-of-use, making common operations like clearing out old content and monitoring RAID rebuilds more simple.
Dolby 3D Digital Cinema
Emphasizing its commitment to digital cinema interoperability, Dolby has eliminated its Dolby 3D color correction licensing fee. Dolby 3D Digital Cinema is compatible with leading digital cinema servers from Doremi, Qube, XDC among others. Dolby 3D offers:
• A flexible, premium 3D solution that supports both 2D and 3D playback without the need for a dedicated 3D auditorium and does not require a silver screen.
• Uniform light distribution to deliver an exceptional viewing experience for both 2D and 3D content.
• A unique color-filtering technology for realistic color reproductions and crystal-clear images.
• Dolby 3D glasses that can be reused repeatedly, providing a compelling financial model as well as an environmentally friendly 3D solution
• In addition, the Dolby 3D for large screens solution is now available through all the major projector manufacturers including Barco, Christie, Cinemeccanica, Kinoton, and NEC.

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LAS VEGAS/ShoWest - Fandango, the nation's leading moviegoer destination, is unveiling a new convenience for film fans, where they can get movie tickets sent as barcodes to their mobile phones.

Fandango is rolling out its "Mobile Ticket" program in eight markets around the country, with more markets to come.

The benefit is that moviegoers can simply take their mobile phones straight to theater ticket-takers, who scan the phones' barcodes, allowing customers to bypass the box office windows and kiosks.

Fandango's Mobile Ticket works with most mobile carriers, and does not require a smart phone. The program is rolling out to more than 100 screens in the Reading Cinemas circuit, including:
• New York: City Cinemas 1, 2 & 3, Angelika Film Center, East 86th Street Cinemas, Village East Cinema, Beekman Theatre, The Paris Theatre.
• New Jersey: Manville 12 Plex.
• Houston: Angelika Film Center.
• Dallas/Plano: Angelika Dallas; Angelika Plano.
• San Diego: La Mesa Grossmont Center, Clairemont Town Square Stadium.
• Bakersfield: Valley Plaza 16.
• Sonoma County: Rohnert Park 16.
• Hawaii: Ward Stadium, Kahala Theater, Kapolei 16, Mililani Stadium.

"We've already seen success in the mobile space with our variety of apps for the iPhone, Android, Blackberry, Palm and others," says Rick Butler, Chief Operating Officer of Fandango. "We know that Mobile Ticket will be one more Fandango convenience that moviegoers will enjoy. Our cell phones are with us all the time - so what better way to ensure you have your movie ticket?"

"Reading Cinemas is honored to work with an innovative company like Fandango," said Terri Moore, Vice President of Theater Operations for Reading Cinemas' Western division. "Fandango's Mobile Ticket is extremely convenient and our customers really enjoy being on the cutting edge of this new technology."

 

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Las Vegas-At ShoWest 2010 today, Dolby Laboratories, Inc. (NYSE:DLB), announced it has reduced the price of its reusable 3D glasses. Starting today, Dolby exhibitors can purchase new 3D glasses at a list price of US $17.00, reduced from US $27.50, making them even more affordable and cost-effective.

Dolby is also offering additional cost savings through new, bundled pricing for its standard Dolby 3D single projector kit with up to 500 pairs of glasses as well as a Dolby 3D bundle for its large-screen solutions 3D kit with up to 1,000 pairs of glasses.

"Since our market entry just over two years ago, Dolby has shipped more than 3,200 3D systems to over 400 exhibitor partners in 67 countries. This growth in the number of Dolby 3D equipped digital cinemas around the world has enabled us to reduce the price of our glasses further," said John Carey, Vice President, Worldwide Sales, Products, and Services, Dolby Laboratories. "Our eco-friendly glasses are designed to be used repeatedly, bringing per-ticket costs well below disposable single use 3D glasses."

Dolby's 3D glasses are high-performance, environmentally friendly passive glasses that require no batteries or charging. The state-of-the-art color filter coating technology in the Dolby 3D glasses allows specific wavelengths of light to reach each eye, and delivers audiences vibrant color, startling depth, and amazing clarity bringing 3D movies to life.

In addition, exhibitors aren't required to constantly track and order disposable or one time use 3D glasses to avoid running out of stock.

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