Alice In Wonderland exceeded all expectations with a whopping $41 million on Friday. This was a ways above my estimate of $30 million, as it came in with a ratio of only 2,048. Hindsight is 20/20, but the film's ratio was almost exactly the same as Percy Jackson's 2,018. Still don't think monitoring Tweets is a good indicator of Box Office? Try again. It appears to be on course for a $108 million weekend.

upcoming030510.jpgBrooklyn's Finest also had an impressive Friday, just on a different scale as it scored $4.73 million on Friday. This led to a Twitter ratio of 1,190, almost exactly the same as my estimate of 1,200. $13.8 million seems to be in store, yet another hit for Overture.

Check back tomorrow for a preview of the upcoming weekend's wide release films: Green Zone, Our Family Wedding, Remember Me and She's Out Of My League. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets030510.gifThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - The ShoWest Worldwide Box Office Achievement Award will be presented to Warner Bros. Pictures for establishing a record worldwide box office of $4.010 billion in 2009, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 - 18, 2010, in Las Vegas. Warner Bros. Pictures will be presented with the ShoWest Worldwide Box Office Achievement Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"What a remarkable year it has been for movies at the box office this past year and Warner Bros. Pictures has achieved an amazing milestone: establishing a new worldwide box office record, breaking the record they previously set," said Sunshine. "They have drawn in moviegoers with films whose appeal spans generations and demographics, and we are pleased to be able to present them with the ShoWest Worldwide Box Office Achievement Award."

Expanding on an already successful year--leading with such films as Valentine's Day, Edge of Darkness and The Book of Eli--Warner Bros. Pictures has an impressive line-up of films slated to open in 2010. The studio's upcoming releases include Clash of the Titans, starring Sam Worthington, Liam Neeson and Ralph Fiennes; New Line Cinema's Sex and the City 2; Christopher Nolan's Inception, starring Leonardo DiCaprio; Harry Potter and the Deathly Hallows, Part 1; the Clint Eastwood-directed Hereafter, starring Matt Damon; and Life As We Know It, starring Katherine Heigl, Josh Duhamel and Josh Lucas.

Throughout 2009, Warner Bros. Pictures had a number of films achieve noteworthy landmarks, contributing to an all-time domestic annual box office record for a studio of $2.130 billion. Over the year, Warner Bros. Pictures had nine films open at the #1 position at the U.S. box office, a spot they held for 12 weeks. Those films included Gran Torino (Eastwood's highest-grossing film ever), He's Just Not That Into You, Friday the 13th, Watchmen, 17 Again, The Hangover, Harry Potter and the Half-Blood Prince, The Final Destination and Where the Wild Things Are. Six of the studio's films grossed more than $100 million domestically in 2009: Watchmen at $107 million; Terminator Salvation at $125 million; The Hangover at $277 million (making it the top-grossing R-rated comedy of all time); Harry Potter and the Half-Blood Prince at $302 million; The Blind Side at $248 million; and Sherlock Holmes at $206 million. In addition, the studio saw five of its films cross the $100 million mark internationally, including the aforementioned titles The Hangover at $191 million; Harry Potter and the Half-Blood Prince at $632 million; and Gran Torino at $121 million, as well as Yes Man at $113 million (in addition to $19 million in ‘08 from its December opening) and The Curious Case of Benjamin Button at $205 million.

 

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Really I think the above chart says just about all that's needed for the release of Alice In Wonderland this weekend. It handily recorded the biggest day on Twitter for a film outside of New Moon since last September. It had a massive 124% jump to 39,765 tweets on Thursday, up from 1,743 on Wednesday. This gave it 83,958 for the full Monday to Thursday period, second only to New Moon's ridiculous total of 375,925 as the most talked about films on Twitter in the last 6 months. Where The Wild Things Are managed to score 8,290 tweets on its Thursday before release, and 20,684 for the whole week. It had $12 million in sales from 3,735 theaters for its first Friday for a Twitter ratio of 1,724. Percy Jackson and The Olympians had 7,654 tweets on its Thursday before release, and 19,722 for the whole week. It had $9.78 million in sales from 3,255 theaters for its first Friday for a Twitter ratio of 2,018.

The film has obviously engulfed Twitter and there was never any doubt that it wouldn't do well but the difficult task is to stick a yardstick in this number. In terms of ratios it will definitely be above Percy's 2,018 due to increased spam, and greater awareness of the character from all demographics. Like I said earlier in the week the upper limit of its ratio would indeed be New Moon's 5,000. This film doesn't have nearly as much spammers as when New Moon was around, nor does it have the fanatical followers which will bring its ratio down considerably. As such I'm going to go with my Wednesday estimate of $30 million and a 2,750 ratio for this Friday which should allow it to hit $82 million for the full weekend.

Not to be outdone, Brooklyn's Finest eclipsed the 2k tweet mark on Thursday. This gave it 5,622 for the full Monday to Thursday period, slightly above my Sunday projection of 5,000. There really has been no great comparison for the film due to its appeal to quite a few demographics, and that has been shown to great length this week as it really exploded. I'd expect a ratio of ~1,200 and $4.75 million Friday and $12.5 million for the three day frame.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - ShoWest has named Todd Phillips Director of the Year, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 - 18, 2010, in Las Vegas. Phillips will be presented with the ShoWest Director of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Todd Phillips is a phenomenal talent whose skills were most recently exemplified in the critically acclaimed and audience favorite comedy The Hangover this past year," said Sunshine. "With many more films in the works, including his star-studded film Due Date, coming later this year, Phillips is beyond deserving of the Director of the Year Award. We look forward to presenting him with this accolade, which we believe will be only one of many throughout his career."

Phillips is currently directing the Warner Bros. Pictures and Legendary Pictures film Due Date, which will open on November 5 and stars Robert Downey Jr., Zach Galifianakis, Michelle Monaghan, Jamie Foxx and Alan Arkin. Downey stars as Peter Highman, an expectant first-time father whose wife's due date is a mere five days away. As Peter hurries to catch a flight home from Atlanta to be at her side for the birth, his best intentions go completely awry when a chance encounter with aspiring actor Ethan Tremblay (Zach Galifianakis) forces Peter to hitch a ride with Ethan - on what turns out to be a cross-country road trip that will ultimately destroy several cars, numerous friendships and Peter's last nerve.

Phillips started his career as a documentary filmmaker releasing his first film Hated in 1994 which was one of the highest-grossing student films of the time. He followed that up with Frat House, in 1998, winning him the Sundance Film Festival Grand Jury Prize. A meeting with producer Ivan Reitman at Sundance led to Phillips' crossover to features. His first feature film, Road Trip, was released in 2000. He followed it up working with some of Hollywood's biggest comedic actors, writing and directing such films as Old School, Starsky & Hutch and School For Scoundrels. The 2006 release Borat brought him an Academy Award nomination for Best Adapted Screenplay. His latest release, The Hangover, is the highest-grossing R-rated comedy of all time and won the Golden Globe for Best Motion Picture-Musical or Comedy, and the Critics' Choice Award for Best Comedy Film.

 

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Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland had a whopping 17,743 tweets reference it on Wednesday. By comparison, Where The Wild Things Are had 4,710 tweets on its Wednesday before release, Percy Jackson and The Olympians had 5,212. Alice is also really burning up the charts on Twitter already today, raking in over 15,000 tweets by 10AM EST. With the explosion still yet to come with solid midnight showing business it could end up at 40,000 to 50,000 tweets today alone. Needless to say this is going to be massive on Friday, and probably frontloaded similar to Wild Things or slightly more thanks to the huge buzz surrounding it and people rushing out to see it at midnights and on its first day. Expect a $30 million Friday and $81.5 million for the three day frame.

Brooklyn's Finest had another very solid day with 1,317 tweets on Wednesday. In terms of comparisons, Armored scored 246 tweets its Wednesday before release, and Edge of Darkness had 1,291. It now appears to be on pace for a 5,500+ tweet week, which should allow it to reach $5 million on Friday night and $12.5 million for the weekend.

Check back tomorrow to see the Thursday numbers and final predictions for the weekend. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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