Ede, Holland - The CineMec Complex in Holland is a state-of-the-art Cineplex which doubles as a conference center. Housed in a contemporary building with striking architecture, the award-winning enterprise, owned by Gerben Kuipers, is located in Ede, just 50 minutes from Amsterdam.

During the summer of 2009, the operation made its boldest statement yet with the opening of the new 3D CineMec XL - the largest 3D screen in Holland - with 20,000 watts (RMS) of purpose-designed QSC cinema surround sound helping to build the atmosphere.

The auditorium can host over 1,000 visitors and some seats can be lifted to the ceiling to convert the cinema into a multi-purpose hall for concerts, congresses or similar events.

Dutch-based specialists, FTT Filmtronics B.V. (FTT), based their audio specification around a matched system from QSC Audio, using no fewer than 44 loudspeakers.

This includes a combination of their SR-46 4 x 6.5-inch two-way surround loud speakers, SB-7218 dual 18-inch subwoofer, SC-444 four-way (4 x 15-inch) screen channel speakers. These loudspeakers are powered by ten QSC DCA2422 and four QSC DCA1222 two-channel digital cinema amplifiers, controlled through an advanced DCM30 processor.

The DCM30 processor provides signal processing and monitor functions in a single integrated system, optimizing loudspeaker performance and covering cinema systems ranging from three to five screen channels, 5.1 and 7.1 systems. DCMs are also compatible with all cinema processor formats including Dolby Digital Surround-EX and DTS-ES.

Thomas Ruettgers, General Manager of FTT's head office, Film Ton Technik in Germany, says: "There are quite a number of special features that have to be taken into account when implementing such an extraordinary project. QSC products are perfectly designed to meet all these special requirements - that is why we decided to install their audio systems at CineMec in Ede."

Danny Pickett, Key Accounts Manager with QSC Audio Products LLC, stated that it had been a pleasure to work with FTT to satisfy the client's unique needs. Danny states, "Working in this exciting space has really paid off for all involved - especially for the audiences."

With a seating capacity for 1,050 people, 160m2 (20m x 8.10m) of silver screen and two Christie digital projectors, CineMec XL has immediately established itself as the leading digital 3D cinema in Holland.

Having also been the first company in Holland to "go digital" in 2003, CineMec today has no less than eight modern digital theaters.

It is also proving to be an important venue for hosting key conferences for national corporations - offering facilities ranging from live satellite transmissions in high definition format on the big screen to infinite digital sound and image potential for audio-visual presentations. In fact, part of the ICTA (International Cinema Technology Association) seminar took place there in the summer of 2009.

CineMec XL kicked off the summer 2009 season with a specially-constructed 3D program - including 'U2 3D' to coincide with the band's concert in Amsterdam Arena on July 20-21. It is using its new 3D system, with passive 3D glasses (each eye served by its own projector, each equipped with a circular polarization system). This means that both the left and the right eye receive only the images provided by its respective projector.

The demand for 3D films in Holland is increasing rapidly they say, and spread over a seven week period, CineMec registered 3,836 visitors to the film Bolt in 2D as opposed to 5,168 to the 3D version of the same film. This developing worldwide trend was confirmed during the 2009 International Cannes Film Festival, when the latest 3D animation film Up from Pixar opened the festival to positive press reviews.

 

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For the first time since week one of 2010, there will be less than two openers this upcoming week as only Shutter Island debuts.

Shutter Island had a very impressive week on Twitter as it accounted for 3,594 tweets. It was no doubt helped by its Super Bowl Ad which was very well received. In terms of comparisons, The Wolfman got 1,429 tweets its week before release, Daybreakers got 1,733 and Legion got 1,223. It's difficult to tell how much of its buzz was chatter about its Super Bowl commercial as compared to organic growth of desire to see the film but regardless there is significant buzz. Thrillers generally see a ratio of ~1,000+ but the Scorsese name should help to draw an older audience. I'd expect a ratio here in the range of 600-700 at this early stage. Based on these tweets and ratio expectation it would seem as though it is set for $10 million+ on its first Friday.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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The weekend of love turned out to be the weekend of dollars as the Box Office exploded on Friday. Percy Jackson and the Olympians: The Lightning Thief opened up with an impressive $9.78 million on Friday, giving it a ratio of 2,018. This was very close to my prediction of $8 million as the Where The Wild Things comparison I used proved to be very applicable. Chalk up another win for Twitter tracking as many in the industry didn't think the film had this much in it. It is in line to gross $44.5 million over the four day weekend.

upcoming021210.jpgValentine's Day proved the be the cream of the crop on Friday as it wrapped its arms around $14.63 million, the biggest Friday of any opener this year so far. This gave it a ratio of 919, very close to Dear John's 884 last week. I had estimated a $11 million Friday which proved to be too conservative. It is on course to make a very impressive $58 million by Monday.

The Wolfman also was very strong with $9.85 million Friday, and a ratio of 670. This opening was quite a bit stronger than my prediction of $7 million and it appears to be set for a $32.5 million weekend.

Check back tomorrow for a preview of the lone upcoming weekend's wide release film: Shutter Island. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for January 29th Openers

jan02122010.jpgPercy Jackson and the Olympians: The Lightning Thief completed its dominance of Twitter this week by raking in 7,654 tweets on Thursday. This gave it 19,722 tweets for the full Monday to Thursday period. That's the fourth most tweets in a film's release week since last September behind New Moon, Avatar and Where The Wild Things Are. Wild Things managed to score 8,290 tweets on its Thursday before release, and 20,684 for the whole week. It had $12 million in sales from 3,735 theaters for its first Friday for a Twitter ratio of 1,724. Percy Jackson's ratio should definitely be higher due to its lower theater count, a noticably larger amount of spam and a few RTs (retweets) which caught on during the week. I'm going to slightly up my early weekend prediction and will be expecting a $8 million Friday and $32.5 million 4 day weekend.

Valentine's Day had 4,498 tweets on Thursday, up from Wednesday's 3,267. That gave it 13,441 tweets for the full Monday to Thursday period. By comparison, Dear John had 4,124 tweets on its Thursday before release, and 12,194 for the whole week. It grossed $13.8 million from 2,969 theaters for its first Friday for a Twitter ratio of 884. Similar to Percy Jackson spam levels are higher than usual here because of all the attention the film is getting and there are a higher amount of false positives than usual thanks to its very generic name. All of this will drive its ratio way higher than it might have been in a perfect world. Look for a $11 million Friday and $48 million 4 day weekend.

Lastly, The Wolfman finished the week with 2,397 tweets on Thursday. That gave it a very solid 6,603 tweets for the week. I had been using Sherlock Holmes as a yardstick for potential here but the holiday season really pushed its ratio way lower than it would have been at any other time of the year so it really isn't valid or useful. What is certain is that the older audience, less tweet spam and a much more specific name (than Valentine's Day at least) should definitely afford it the lowest ratio of the week and only to break the 1,000 mark. Expect a $7 million Friday and a $31 million 4 day weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets020510.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for February 12th Openers

upcoming021210.jpgPercy Jackson and the Olympians: The Lightning Thief surged ahead of all other films on Wednesday as it amassed 5,212 tweets. Forget my early thoughts of 15,000 tweets, it's looking as though it is going to come in very close to Where The Wild Things Are's week tally of 20,684. At a closer glance, the tweet spam levels are above normal here because of the attention it is getting and lovers of the book are also sounding off: two things which will drive its ratio up to the 2,000+ mark. Where The Wild Things Are had a 1,724 ratio but I'm willing to bet that it played to younger audiences than Percy Jackson will. I'm going to go with an $8 million Friday for the early prediction and $32 million for the 4 day weekend.

Valentine's Day had a typical Wednesday mini-slump as it fell slightly to 3,267 tweets, down from Tuesday's 3,442. Many films in the genre tend to take a dip on Wednesday, including Dear John which had 2,789 tweets on its Wednesday before release which was down from 3,178 the day before. With a much lower ratio in store than Percy Jackson it should be able to rake in $12 million on Friday and $48 million for the weekend..

The Wolfman had the biggest jump of the day (just above 41%) as it climbed to 1,891 tweets on Wednesday, up from 1,346 on Tuesday. In terms of comparisons, Law Abiding Citizen had 702 tweets its Wednesday before release, and Sherlock Holmes had 1,610. Its ratio is going to be higher than both of these comparisons but I'm thinking that ~750 should be the cap. It seems to be heading to a ~6,500 tweet week which should allow it to get to $7.5 million Friday and $31 million for the four day period.

Check back tomorrow to see the final numbers and precictions for the week.Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets020510.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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