Total tweets for May 7th Openers

upcoming050710.jpgIron Man 2 came in on Tuesday with 22,186 tweets, or 49.4% of all buzz on Twitter for wide-release films opening in the next 4 months. By comparison, The Twilight Saga: New Moon had 65,919 tweets its Tuesday before release, and Alice In Wonderland had 14,449. In addition, its positive/negative ratio was consistent with yesterday's numbers (22.53% positive / 4.54% negative). Well this number officially proves that my early week estimates were too high. The number and percentage is still very impressive but its overseas opening had more of an impact over its tweet expansion than I had envisioned. I'm going to have to revise my numbers downwards to 110,000 - 120,000 tweets for the week, but really after today it will be a much more solid estimate. Perhaps I also overshot the ratio by assuming a much more expansive tweet count and spam totals. In retrospect maybe a ratio more in line with Kick Ass and its 1,420 will be in store. I would expect something north of that though since this film will attract more women and generally a wider demographic. Whatever it ends up being it will be a great yardstick for other Summer action openers.


Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets043010.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: HitFix

When audiences see Iron Man 2 this weekend, one of the trailers they'll be seeing is a first look teaser for J.J. Abrams' top-secret production, reportedly titled Super 8.

The Star Trek helmer (who is only producing the project, not directing) has managed to keep Super 8 under wraps through the conception and production of the trailer, all the way through to the final months and weeks leading up to the superhero sequel. Abrams hopes to create a sensation similar to the one surrounding Cloverfield; audiences no doubt remember the mysterious teaser attached to the first Transformers film back in 2007, with the date 1-18-08 instead of a title card fueling weeks of subsequent buzz and speculation.

Early rumors say that Super 8 is actually a sequel to Cloverfield, but the spot is currently being sent to theaters in locked film canisters that cannot be opened until Thursday evening. Expect to hear plenty more about Super 8 after Iron Man 2 opens in US theaters in less than 72 hours.

Click through to HitFix to read more on the story.

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Source: Variety

spielbergnews2.pngAfter making such definitive World War II movies as Saving Private Ryan and Schindler's List, Steven Spielberg is set to focus on World War I. The Oscar-winning helmer will adapt Michael Morpurgo's novel War Horse for theaters.

The film will focus on a boy who is separated from his favorite horse during the conflict.

War Horse will be distributed by Disney and DreamWorks on August 10, 2011.

This decision obviously means that Spielberg's planned Abraham Lincoln biopic will take even longer to find its way to multiplexes.

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Source: Empire Magazine

While doing the rounds for his upcoming action film The Expendables, writer/director/star Sylvester Stallone revealed that the fourth Rambo sequel was no longer in the cards. "I think Rambo's pretty well done. I don't think there'll be any more. I'm about 99% sure," he says.

"I was going to do it," Stallone continues, referencing the initial word that the sequel might be an adaptation of a James Byron Huggins novel called Hunter, or a later rumor that had him rescuing a girl from across the border. "But for Rambo to go on another adventure might be, I think, misinterpreted as a mercenary gesture and not necessary. I don't want that to happen."

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Instead, the star is working on a director's cut that would restore 12 minutes to Rambo, the previous installment, and turning his attention towards a follow-up to The Expendables, even though the film hasn't been released yet. "We are very serious," he says.

The Expendables, starring Stallone, Jason Statham, Jet Li, Dolph Lundgren, Mickey Rourke, and Eric Roberts, will hit theaters on August 13th, 2010, opposite Universal's highly-anticipated adaptation of Bryan Lee O'Malley's graphic novel Scott Pilgrim vs. the World. The Rambo director's cut is slated to arrive in stores on July 27th.

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