Total tweets for January 22nd Openers

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Extraordinary Measures had a stellar Thursday, bringing in 1,046 tweets, up from Wednesday's 656. This gave it 2,507 tweets for the full Monday to Thursday period. By comparison, Law Abiding Citizen had 1,207 tweets on its Thursday before release, and 3,229 for the whole week. It had $7.5 million in receipts from 2,889 theaters for its first Friday for a Twitter ratio of 431. Men Who Stare At Goats had 1,270 on its Thursday and 3,249 for the full week. It managed $4.6 million on its first Friday from 2,443 theaters for a ratio of 706. Due to the similar theater count and target audience (albeit different genre) i'm going to go with an estimate of a ~700 ratio here and still to my Thursday expectation of a $3.5 million Friday and $9.5 million weekend.

Legion saw the biggest jump on Thursday as it scored 1,621 tweets, up 65% from Wednesday's 986. That gave it 3,890 tweets for the full Monday to Thursday period. In terms of comparisons the best will likely be the two week old Daybreakers which had 1,836 on its Thursday before release, and 5,130 for the whole week. It managed $5.9 million on its first Friday from 2,523 theaters for a Twitter ratio of 869. On paper this is tracking behind Daybreakers, since they are hitting the same target market, similar genre, and similar theatre count, yet Legion is a ways behind in total tweets. One fact will likely push its ratio down though for this analysis and that's it name. Film's with generic names have to be filtered in searches, no surprises, and as such to weed out countless false positives the Legion search string was "Legion bettany OR Palicki OR quaid OR tyrese OR see OR screening OR trailer OR watch OR movie". Did a great job at catching most tweets but no filter is 100% perfect. As such, I'm going to give it a slight bump and predict a $6 million Friday and $15.5 million weekend.

The Tooth Fairy had 640 tweets on Thursday, up from 445 on Tuesday. By comparison, A Christmas Carol had 1,721 tweets on its Thursday before release, and 4,768 for the full week. It made $8.96 million on its first Friday from 3,683 theaters for a Twitter ratio of 532. Planet 51 had 616 on its Thursday and 1,491 for the full week. It managed $3.15 million on its first Friday from 3,110 theaters for a ratio of 473. Lastly, The Spy Next Door had 623 on its Thursday and 1,452 for the full week. It managed $2.43 million on its first Friday from 2,924 theaters for a ratio of 599. Its ratio should likely come in at around ~350. As such, with these numbers in light, expect a $5.5 million Friday and $16.5 million for the weekend.

Check back Saturday to see Friday's numbers and the final Twitter ratios.

Twitter tracking history. (For 2009's ratio history please check here.)

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The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for January 22nd Openers

Extraordinary Measures continued to do very well on Wednesday with 656 tweets, up from 528 the previous day. A large percentage of these tweets were still news about the premiere and about a Reuters article about the true story behind the film. All buzz is good buzz, but I'm not that sold on it since I really don't see a large percentage of its number being actual people saying they want to see the film. By comparison, Law Abiding Citizen had 702 tweets on its Wednesday before release, and Men Who Stare At Goats had 793. It definitely looks better than it had done on Monday though, and as such expect a $3.5 million Friday and $9.5 million weekend.

Legion had a nice swell of buzz on Wednesday as it had 986 tweets, up from Tuesday's 671. In terms of comparisons, Zombieland had 2,991 tweets on its Wednesday before release, Saw VI had 1,926, The Fourth Kind had 873 and Daybreakers had 1,312. A marked improvement from its slow Tuesday but its still running behind Daybreakers which will likely be the most solid comparison. We should see around a 800-859 ratio here which will likely give it $5 million on Friday and $14 million for the weekend.

The Tooth Fairy had 445 tweets on Wednesday, up from 352 on Tuesday. By comparison, A Christmas Carol had 1,088 tweets on its Wednesday before release, Planet 51 had 346 and The Spy Next Door had 342. Solid numbers for the film, but not breakout solid. Given its target audience Its ratio should likely come in at around ~400. As such, with these numbers in light, expect a $5.5 million Friday and $16.5 million for the weekend.

Check back tomorrow to see Thursday's numbers and the final weekend predictions.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets0115.jpg

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for January 22nd Openers

Extraordinary Measures zoomed to 528 tweets on Tuesday, almost double its Monday tally of 277. A big factor in this explosion was its premiere which was held on Tuesday and had numerous tweets from people attending or news sources reporting on it. This extra artificial bump will no doubt raise its final ratio. Other films of comparative note include Law Abiding Citizen which had 697 tweets on its Tuesday before release, Men Who Stare At Goats had 691, and Old Dogs had 990 (though its Tuesday was the day before its Wednesday release which dramatically increases tweets). It will be interesting to see where the tweets come in on Wednesday since the premiere buzz has died down but it is looking like i'll have to raise my final tweets estimate to 2,000, and my ratio expectations to 600-700.

Legion remained steady with 671 tweets on Tuesday, up a smidge from Monday's 612. In terms of comparisons, Zombieland had 2,152 tweets on its Tuesday before release, Saw VI had 1,518, The Fourth Kind had 752 and Daybreakers had 1,152. Not the most impressive of numbers considering the comparisons. Tomorrow will be a better indicator but i'm thinking its outlook might be more towards the lower double digits.

Lastly, The Tooth Fairy had a nice increase from 283 tweets on Monday to 352 on Tuesday. By comparison, A Christmas Carol had 1,110 tweets on its Tuesday before release, Planet 51 had 287 and The Spy Next Door had 226. This number is in line with my Monday thoughts of a high teens weekend.

Check back tomorrow to see the Wednesday's numbers and more comparisons.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets0115.jpg

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - William J. Stembler, Chairman and CEO of Georgia Theatre Company, will be honored as the "ShoWester of the Year" at the 2010 ShoWest Convention, it was announced today by Robert Sunshine, Managing Director of the annual event. The award presentation will take place at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Each year, ShoWest strives to honor an individual who, throughout their career, has demonstrated a dedication to the betterment of the exhibition industry and its causes," said Sunshine. "Since 1973, Bill Stembler's dedication to the motion picture industry and passion for the silver screen has been unparalleled; and we are thrilled to honor him as the 2010 ShoWester of the Year."

Stembler joined Georgia Theatre Company in September 1973 as House Counsel and Vice President of related theatre companies, handling legal matters, site selection and new theatre development. He was named President in 1983. After the sale of the theatre circuit to United Artists in 1986, Stembler became Vice President of UA until 1988 when he left to form and become president of several new theatre companies. In 1991, Georgia Theatre Company-II was formed and has grown to become one of the twenty largest circuits in the US. The company operates 272 screens in 27 locations in Georgia, Florida, South Carolina and Virginia. Stembler has served as a member of the Board of Directors and Chairman of the National Association of Theatre Owners, as well as serving on their executive and finance committees.

Past recipients of the "ShoWester of the Year" award have included Tony and Dean Kerasotes, Ellis Jacob, MaryAnn & J. Wayne Anderson, Peter Brown, Stephen Marcus, T.G. "Teddy" Solomon, Phil Harris, Michael Campbell, Kurt Hall, Bruce Corwin and Lee Roy Mitchell.

ShoWest is the largest annual convention for the motion picture industry. It is the only international gathering devoted exclusively to the movie business and the single largest international gathering of motion picture professionals and theatre owners in the world. The 2010 edition of ShoWest will be held March 15 - 18, 2010 at Bally's and Paris Las Vegas and is expected to draw more than 5,000 members of the motion picture industry. Each year, ShoWest attracts delegates from more than 50 countries in North and South America, Europe, Asia and Australia. ShoWest is produced by the Film Group of e5 Global Media. The Film Group also includes ShowEast, CineAsia, Cinema Expo International and Film Journal International. e5 Global Media also produces the Film Group's sister publication, The Hollywood Reporter.

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Kansas City, Mo. - AMC Entertainment Inc. ("AMC"), and Kerasotes Showplace Theatres, LLC ("Kerasotes"), two leading theatrical exhibition and entertainment companies in the U.S., announced today that they have entered into a definitive agreement pursuant to which AMC will acquire substantially all of the assets of Kerasotes. Kerasotes owns 96 theatres and 973 screens in mid-sized, suburban and metropolitan markets, primarily in the Midwest. More than three quarters of the Kerasotes theatres feature stadium seating and almost 90 percent have been newly built since 1994. Following the consummation of the proposed transaction, Tony and Dean Kerasotes will retain and operate their two new ICON concept theatres in Minneapolis, MN and Chicago, IL; and one Showplace theatre in Secaucus, NJ. Kerasotes is currently owned by the Kerasotes family and Providence Equity Partners.

"Combining Kerasotes' highly-regarded assets and operations with our own is a natural way for us to continue re-defining the future of our industry," said Gerry Lopez, AMC CEO and president. "With almost 200 years in the exhibition business between us, our collective experiences and our complementary geographic footprints will allow us to maintain the reputation for excellence and leadership that is part of each company's culture."

"Our team has delivered a consistent, high quality experience for customers, and we have appreciated Providence's partnership over the last six years in helping Kerasotes grow into the sixth largest motion picture exhibition company in North America" said Tony Kerasotes, Chief Executive Officer. "We expect these theatres will be a strong addition to the AMC theatre circuit, and look forward to successfully completing the transaction with AMC and to beginning our next chapter."

Completion of the acquisition is subject to the satisfaction of customary closing conditions for transactions of this type, including Department of Justice antitrust approval.

Kerasotes Theatres' financial advisor was Peter J. Solomon Company, LP.

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