Basingstoke -- At this year's Cinema Expo 2010 Sony Professional is unveiling for the first time its new Sony Digital Cinema 4K logo trailer, which will introduce this Sony brand category to cinema audiences around the world - of course in 4K.

The logo trailer will be presented across all industry leading cinemas that use Sony Digital Cinema 4K projection systems ahead of the latest blockbuster feature films. Industry awareness and demand for 4K has increased with motion picture companies including Sony Pictures and Warner Brothers keen to showcase movies at the maximum level of resolution as stipulated by international digital cinema standards.

Upcoming movie releases in 4K include; Sony Pictures Karate Kid, SALT and Eat, Pray, Love and Warner Bros. Entertainment's contemporary sci-fi action film Inception.

As the world's only manufacturer of commercially available 4K resolution digital cinema projectors today, Sony Professional supply end-to-end solutions, providing cinema audiences with a superior visual experience. The 4K projection system used in cinemas comprises mainly of Sony Professional's SRX-R320 Digital Cinema Projector based on Sony's proven SXRD technology, the LMT-300 Media Block and LSM-100 Screen Management System software.

Attending the event, Sony Professional will be present on stand 327 and not only show the latest line up of digital cinema products, including the Sony STM-100 Theater Management System and CineWatch-remote-monitoring, but also digital signage solutions from the Ziris range, which takes the experience quality of lobby displays in cinema to a new level. Furthermore, experts from Sony Financial Services will be available to explain all details of Sony's offerings to support 4K and "3D on 4K" technology deployment.

 

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Basingstoke -- Sony Professional today announced three new digital cinema dealers across Europe, as part of its drive to meet the ever-growing demand for its 4K projection systems.

Sony Professional has signed agreements with four new dealers: Sound Associates in the UK, Protronic AG in Switzerland, and Hulskamp in the Netherlands, expanding its footprint across Europe. These strategic alliances demonstrate Sony's commitment to the cinema industry and will allow more audiences to experience 2D and 3D cinema through 4K digital projectors.

As the world's only manufacturer of commercially available 4K resolution digital cinema projectors, Sony Professional supplies an end-to-end solution capable of providing viewers with a superior visual experience.

"We are fully committed to further strengthening our channel partnerships in Europe and continuing to deliver compelling cinema experience," said Oliver Pasch, head of digital cinema at Sony Professional in Europe. "Working hand in hand with these specialist dealers, we can jointly deliver outstanding 2D and 3D technology to support cinemas exhibitors across Europe."

Graham Lodge, Managing Director, Sound Associates, said, ‘As movie goers are now demanding more immersive and entertaining cinema experience, we believe that the Sony 4K digital cinema projection systems have huge potential in the UK.'

Dealers in other parts of Europe are also very positive about the prospect of 3D cinema. Patrick Engler, CEO, Protronic AG, commented, ‘We entered this partnership because we believe in Sony's unrivalled experience and expertise in cinema. We are confident that it will benefit our customers in Switzerland.'

"We're going to deliver high quality solutions to a broad range of cinemas in the Netherlands and the Sony 4K projectors will provide a competitive edge that is second to none," concluded Roland Janssen, commercial director, Hulskamp Audiovisueel.

 

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MORRISTOWN, NJ & LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, today announced the worldwide release of Theatre Command Center-Enterprise (Enterprise), a powerful software solution designed to streamline and automate circuit-wide digital cinema operations. Enterprise was designed in conjunction with Cinedigm's industry leading Theatre Command CenterTM TMS to provide real-time, consolidated digital theatre information and to centralize certain scheduling and content management tasks and allow exhibitors to save significant time and money through automation.

Real-time events and statuses from all networked digital theatres are captured in a robust central Enterprise database for unprecedented operating control and business intelligence. Enterprise also centralizes preshow scheduling and content management functions to eliminate repetitive theatre tasks, improve consistency and control and reduce specialized resource costs and weekly setup time. Enterprise will also streamline and automate the calculation and reconciliation of virtual print fees.

"The Theatre Command Center is already the most automated and easy to use TMS on the market. Enterprise moves us very close to our goals of 15 minute weekly scheduling and virtually hands-free theatre operations, while dramatically increasing circuit-wide awareness, efficiency and control," said Jim Miller, President of Cinedigm Software. "We are currently working with a major UK business partner who has already installed over 40 TCC screens to bring Enterprise to Ireland and Europe, and are in discussions with several others."

 

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Chatsworth, California -- Datasat Digital Entertainment’s AP20 was the audio processor of choice for the Daniel Sorano National Theatre Inauguration in Senegal and recently installed and demoed across the globe in select and premier theatres.

As part of an effort to reintroduce cinema in West Africa, Au Cinema Ce Soir outfitted the Daniel Sorano National Theatre with new AP20 16-channel Audio Processor in addition to Digital Cinema and 3D kit.

“The AP20 was selected as the audio processor for both its optimized equalization system and its endless possibilities of inputs,” explained Boris Visonneau, Technical Support Engineer at R2D1, the French distributor for Datasat Digital Entertainment equipment.

President of the Republic of Senegal Abdoulaye Wade and President of the Republic of Burundi Pierre Nkurunziza were in attendance for the theatre’s inaugural event, a screening of Walt Disney Pictures’ Alice in Wonderland in April.

Across the Atlantic, Framingham’s AMC Theatre was host to an AP20 demo in June. Dealers and industry professionals were in attendance to hear the audio processor’s openness and clarity.

"The AP20 sounds brilliant with a clarity that is the best I've heard coming from a cinema audio processor,” stated John Allen, President of High Performance Stereo and responsible for tuning hundreds of premier theatre houses around the world.

The AP20 Audio Processor, along with Datasat’s full line of cinema products, can be viewed at Cine Expo in Booth #141.

 

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