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Really I think the above chart says just about all that's needed for the release of Alice In Wonderland this weekend. It handily recorded the biggest day on Twitter for a film outside of New Moon since last September. It had a massive 124% jump to 39,765 tweets on Thursday, up from 1,743 on Wednesday. This gave it 83,958 for the full Monday to Thursday period, second only to New Moon's ridiculous total of 375,925 as the most talked about films on Twitter in the last 6 months. Where The Wild Things Are managed to score 8,290 tweets on its Thursday before release, and 20,684 for the whole week. It had $12 million in sales from 3,735 theaters for its first Friday for a Twitter ratio of 1,724. Percy Jackson and The Olympians had 7,654 tweets on its Thursday before release, and 19,722 for the whole week. It had $9.78 million in sales from 3,255 theaters for its first Friday for a Twitter ratio of 2,018.

The film has obviously engulfed Twitter and there was never any doubt that it wouldn't do well but the difficult task is to stick a yardstick in this number. In terms of ratios it will definitely be above Percy's 2,018 due to increased spam, and greater awareness of the character from all demographics. Like I said earlier in the week the upper limit of its ratio would indeed be New Moon's 5,000. This film doesn't have nearly as much spammers as when New Moon was around, nor does it have the fanatical followers which will bring its ratio down considerably. As such I'm going to go with my Wednesday estimate of $30 million and a 2,750 ratio for this Friday which should allow it to hit $82 million for the full weekend.

Not to be outdone, Brooklyn's Finest eclipsed the 2k tweet mark on Thursday. This gave it 5,622 for the full Monday to Thursday period, slightly above my Sunday projection of 5,000. There really has been no great comparison for the film due to its appeal to quite a few demographics, and that has been shown to great length this week as it really exploded. I'd expect a ratio of ~1,200 and $4.75 million Friday and $12.5 million for the three day frame.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - ShoWest has named Todd Phillips Director of the Year, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 - 18, 2010, in Las Vegas. Phillips will be presented with the ShoWest Director of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Todd Phillips is a phenomenal talent whose skills were most recently exemplified in the critically acclaimed and audience favorite comedy The Hangover this past year," said Sunshine. "With many more films in the works, including his star-studded film Due Date, coming later this year, Phillips is beyond deserving of the Director of the Year Award. We look forward to presenting him with this accolade, which we believe will be only one of many throughout his career."

Phillips is currently directing the Warner Bros. Pictures and Legendary Pictures film Due Date, which will open on November 5 and stars Robert Downey Jr., Zach Galifianakis, Michelle Monaghan, Jamie Foxx and Alan Arkin. Downey stars as Peter Highman, an expectant first-time father whose wife's due date is a mere five days away. As Peter hurries to catch a flight home from Atlanta to be at her side for the birth, his best intentions go completely awry when a chance encounter with aspiring actor Ethan Tremblay (Zach Galifianakis) forces Peter to hitch a ride with Ethan - on what turns out to be a cross-country road trip that will ultimately destroy several cars, numerous friendships and Peter's last nerve.

Phillips started his career as a documentary filmmaker releasing his first film Hated in 1994 which was one of the highest-grossing student films of the time. He followed that up with Frat House, in 1998, winning him the Sundance Film Festival Grand Jury Prize. A meeting with producer Ivan Reitman at Sundance led to Phillips' crossover to features. His first feature film, Road Trip, was released in 2000. He followed it up working with some of Hollywood's biggest comedic actors, writing and directing such films as Old School, Starsky & Hutch and School For Scoundrels. The 2006 release Borat brought him an Academy Award nomination for Best Adapted Screenplay. His latest release, The Hangover, is the highest-grossing R-rated comedy of all time and won the Golden Globe for Best Motion Picture-Musical or Comedy, and the Critics' Choice Award for Best Comedy Film.

 

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Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland had a whopping 17,743 tweets reference it on Wednesday. By comparison, Where The Wild Things Are had 4,710 tweets on its Wednesday before release, Percy Jackson and The Olympians had 5,212. Alice is also really burning up the charts on Twitter already today, raking in over 15,000 tweets by 10AM EST. With the explosion still yet to come with solid midnight showing business it could end up at 40,000 to 50,000 tweets today alone. Needless to say this is going to be massive on Friday, and probably frontloaded similar to Wild Things or slightly more thanks to the huge buzz surrounding it and people rushing out to see it at midnights and on its first day. Expect a $30 million Friday and $81.5 million for the three day frame.

Brooklyn's Finest had another very solid day with 1,317 tweets on Wednesday. In terms of comparisons, Armored scored 246 tweets its Wednesday before release, and Edge of Darkness had 1,291. It now appears to be on pace for a 5,500+ tweet week, which should allow it to reach $5 million on Friday night and $12.5 million for the weekend.

Check back tomorrow to see the Thursday numbers and final predictions for the weekend. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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San Francisco, March 3, 2010-Dolby Laboratories, Inc. (NYSE:DLB) announced today that all films nominated for an Oscar® in the Achievement in Sound Editing and Achievement in Sound Mixing categories included Dolby audio technologies.

This marks 32 consecutive years that films released with Dolby audio technologies have earned Academy Award nominations for outstanding sound quality. Recognized as the de facto standard for high-quality audio in cinema, Dolby's audio technologies, including Dolby Digital and Dolby Digital Surround EXTM, dramatically enhance the cinema-going experience.

"Dolby congratulates the talented sound mixers and editors nominated for this year's Academy Awards," said Page Haun, Senior Director, Marketing, Cinema Segment, Dolby Laboratories. "Dolby is honored to work alongside these masters of audio as we strive to develop new audio innovations and give them the tools to excel at their trade."

The 82nd annual Academy Awards are scheduled to be televised live from Hollywood's Kodak Theatre in high definition and Dolby Digital 5.1 by the ABC Television Network on Sunday, March 7, 2010 at 5:00 p.m. PT/8:00 p.m. ET.

Nominees for Achievement in Sound Editing Include:

Avatar (Twentieth Century Fox Film Corporation)
Christopher Boyes and Gwendolyn Yates Whittle
Dolby Digital

The Hurt Locker (Voltage Pictures)
Paul N.J. Ottosson
Dolby Digital

Inglourious Basterds (Universal Pictures)
Wylie Stateman
Dolby Digital

Star Trek (Paramount Pictures)
Mark Stoeckinger and Alan Rankin
Dolby Digital

Up (Walt Disney Pictures)
Michael Silvers and Tom Myers
Dolby Digital Surround EX

Nominees for Achievement in Sound Mixing Include:

Avatar (Twentieth Century-Fox Film Corporation)
Christopher Boyes, Gary Summers, Andy Nelson, and Tony Johnson
Dolby Digital

The Hurt Locker (Voltage Pictures)
Paul N.J. Ottosson and Ray Beckett
Dolby Digital

Inglourious Basterds (Universal Pictures)
Michael Minkler, Tony Lamberti, and Mark Ulano
Dolby Digital

Star Trek (Paramount Pictures)
Anna Behlmer, Andy Nelson, and Peter J. Devlin
Dolby Digital

Transformers: Revenge of the Fallen (DreamWorks SKG)
Greg P. Russell, Gary Summers, and Geoffrey Patterson
Dolby Digital

 

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Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland's ascent continued on Tuesday with another 14,449 tweets. A solid increase from Monday as it consolidates itself into the #2 position of films I've tracked since last September. By comparison, Where The Wild Things Are had 4,363 tweets on its Tuesday before release, Percy Jackson and The Olympians had 3,732. Alice is obviously way out ahead of these two comparison, and it appears to be right on course for 70,000 to 75,000 tweets this week as its midnight showings on Thursday should ensure a 20,000+ tweet day. All systems are go here. It's always exciting to see the Twitter population really getting behind a film. Family and older skewing films often tend to slightly dip on Wednesday, but early numbers today are very very solid which means two things, a) it has very strong interest in the key Twitter demographics of 18-45 b) Again pointing to the fact that its ratio is going to be huge.

Brooklyn's Finest continued to roll also as it raked in 1,264 tweets on Tuesday. In terms of comparisons, Armored scored 162 tweets its Tuesday before release, and Edge of Darkness had 833. Wednesday's number will be very telling for the film's ratio but as of right now it would appear as though $4 million is the basement for Friday's tally.

Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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