By Alex Edghill

Thursday Morning Update:  Brick Mansions overtook The Other Woman for the first time during the week on Wednesday as it rose 63% to 5,909 tweets, up from 3,628 tweets on Tuesday. By comparison, Sabotage had 895 tweets its Wednesday before release while Fast And Furious 6 had 113,395 tweets. I expect a ratio in the region of 6,000 and with 20,000 tweets total from Monday to Thursday a beginning of just above $3 million on Friday and $8.5 million over the full weekend looks likely.

The Other Woman had a large tumble as was expected on Wednesday, falling 46% to 4,978 tweets, down from its premiere-fueled 9,149 tweets on Tuesday. By comparison, Bad Teacher had 5,703 tweets its Wednesday before release while That Awkward Moment had 11,523. Its clear to see that the premiere was responsible for much of its huge bump yesterday, but now with that news falling by the wayside it would seem like 24,000 tweets should be its cap on the week. Bad Teacher had a ratio of just over 1,800 while That Awkward Moment was at 9,185 for its Friday box office tally and I would expect Woman to slot into the 4,000 range as its core demo should be close to Teacher (with a bump for the premiere). Look for $16.5 million over the weekend and top spot at the box office over the waning Captain America: Winter Soldier.

The Quiet Ones cracked 1,500 tweets, barely, for the first time on the week as it rose a scant 6% on Wednesday. By comparison, Oculus had 8,465 tweets its Wednesday before release, while Paranormal Activity: The Marked Ones had 8,763. Yes, nothing much happening here, and even with a decent bump on Thursday thanks to midnight showings its going to struggle to hit $5 million on the weekend even with a ratio on the lower end for the horror genre.

Top 15 Movies for Wednesday April 23rd

Rk Film Tue Wed Week Tue-Wed %
1 (-) Divergent 33,101 27,718 96,638 -16.26%
2 (-) Captain America: The Winter Soldier 27,001 19,901 71,989 -26.30%
3 (-) Avengers: Age of Ultron 20,157 19,144 42,861 -5.03%
4 (-) The Fault in Our Stars 19,388 17,960 56,025 -7.37%
5 (-) The Amazing Spider-Man 2 15,154 17,048 47,808 12.50%
6 (-) Godzilla (2014) 9,389 7,369 35,135 -21.51%
7 (+3) Brick Mansions 3,628 5,909 12,553 62.87%
8 (-) Heaven is for Real 7,601 5,029 21,086 -33.84%
9 (-2) The Other Woman (2014) 9,149 4,978 17,389 -45.59%
10 (+1) Neighbors (2014) 3,417 4,424 11,704 29.47%
11 (+4) Maleficent 2,386 3,670 9,477 53.81%
12 (-3) X-Men: Days of Future Past 3,734 3,355 10,854 -10.15%
13 (-1) If I Stay 3,401 2,887 10,290 -15.11%
14 (+2) 22 Jump Street 2,092 2,347 7,125 12.19%
15 (+8) 12 Years a Slave 1,593 2,211 5,623 38.79%
19 (+5) The Quiet Ones 1,482 1,585 4,418 6.95%

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

fandango.pngDeal Dramatically Expands Fandango's Audience Reach Through MOVIECLIPS' YouTube Network With Over 7 Million Subscribers, Averaging 200 Million Views Per Month

LOS ANGELES - April 24, 2014 - Fandango, the nation's leading moviegoer destination, today announced it has signed an agreement with ZEFR, Inc. (ZEFR) to acquire MOVIECLIPS, the leading movie presence on YouTube. The MOVIECLIPS network consists of and 25 YouTube channels, including the #1 movie trailers channel. The entire network encompasses a catalog of 45,000 curated film clips, trailers, and original video productions. With more than 7 million subscribers, MOVIECLIPS' YouTube network averages 200 million video views per month.*

The MOVIECLIPS acquisition will enable Fandango to expand the moviegoer experience across more platforms with broader product offerings in video, content and movie discovery. The combination of Fandango's ticketing platform with MOVIECLIPS' highly engaged audience creates a powerful proposition for movie marketers and promotional partners looking to reach a massive entertainment audience.

"The MOVIECLIPS acquisition will further serve our fans, enhancing the Fandango experience with amazing video content available at one definitive destination," said Paul Yanover, President of Fandango. "This deal, along with the launch of our redesigned website and mobile apps, will provide consumers an even better way to explore and share their passion for the movies."

Since its inception in 2009, ZEFR‘s MOVIECLIPS division has built a successful business around making memorable cinema moments available to fans, and helping studio partners monetize them. It has partnered with major Hollywood studios and licensed their content to create and distribute bite-sized clips from popular feature films, generating more than 5.2 billion video views across its MOVIECLIPS YouTube Network to date. The MOVIECLIPS business and its team will transfer to Fandango, while ZEFR will now further expand its core offerings in brand, rights and content management solutions.

"The MOVIECLIPS team is very excited to join Fandango. This is a tremendous opportunity for everyone involved to be part of building the ultimate destination for moviegoers and fans alike," said Rich Raddon, co-founder, ZEFR. "When we created MOVIECLIPS five years ago, we saw the huge potential of YouTube as a place for fans to connect with content. MOVIECLIPS played a key role in helping develop ZEFR and we're thrilled to be sending it to Fandango where it will continue to be utilized and enjoyed on such a large scale."

MOVIECLIPS video content will also be featured across Fandango's online and mobile platforms, including its newly redesigned website and mobile apps. Fandango's new website features an improved, streamlined ticketing experience and a sleek, modern interface for showcasing HD video and trailers, high-res movie art, celebrity photos, and more.

The site's new look and feel shines a spotlight on Fandango's fresh and engaging new content: exclusive photo galleries and features, character guides, infographics, quizzes and original video programming including two new family-friendly video series, "Mom's Movie Minute" and "Reel Kids." Also featured on every page of the site are personalized ticketing widgets that serve up new movie releases at the user's favorite local theaters.

Fandango's mobile apps, an official nominee at the recently-announced 2014 Webby Awards, have also been updated to complement the new website.

About Fandango
Fandango, the nation's leading moviegoer destination and a unit of NBCUniversal, sells tickets to more than 23,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with more than 40 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at and on Twitter @Fandango.

About ZEFR
ZEFR is the leading SaaS platform for brands, rights and content management on YouTube. ZEFR provides enterprise technology solutions for the world's most respected brands and the largest professional rights owners, allowing them to measure, leverage and engage fans of their content and products on YouTube. ZEFR helps partners understand fans, monetize IP, create awareness and build an audience on YouTube. Clients include adidas, Warner Bros., Sony Music, Real Madrid, Universal Pictures, Saturday Night Live, Hasbro Studios and more. ZEFR is headquartered in Venice, CA.

Read more

studiomoviegrill.pngEight screen-movie theatre complex modernizes existing theatre and creates over 200 jobs

DALLAS, April 24, 2014 /PRNewswire/ -- Studio Movie Grill ("SMG") is opening its ninth Texas location and seventh in the Dallas Metroplex in Colleyville and has already impacted the local economy in significant ways.

Photo -
Photo -

Dallas-based Studio Movie Grill has been hard at work on construction to overhaul and upgrade the existing theater space at 5655 Colleyville Blvd. in time for summer blockbusters. SMG's newest Dallas-area location, SMG Colleyville, is set to open next month just in time for X-Men:Days Of Future Past. The 51,935-square foot establishment will be an upscale social destination, encompassing eight screens and over 1,100 seats.

Dozens of local construction workers have been hired to complete the conversion on the new complex, which will offer customers an enhanced movie-going experience. SMG Colleyville will house an upscale theater featuring spacious auditoriums with fixed lounge seats, individual dining tables and a contemporary casual entry and bar area. The new SMG location will offer a true marriage of hospitality and lounge experiences as SMG continues to innovate fresh ideas into its concept.

"We are looking forward to offering not only the best in in-theater dining for local residents but also to becoming a true partner in the community and providing our new Colleyville neighborhood numerous economic opportunities," said Studio Movie Grill Founder/CEO, Brian Schultz.

SMG is actively hiring team members and looking to fill a number of hourly positions. Once hiring is complete the theatre will employ more than 200 team members. Prospective employees are welcome to apply in person to General Manager, Kirk Richard, at the theater at 5655 Colleyville Blvd. Colleyville, TX 76304 from 10am-8pm or through the SMG website at

"We are thrilled to reopen the theatre as the SMG Colleyville," said Velocis Principal, Steve Lipscomb. "The fully renovated theatre will greatly enhance the amenities we have in the area both for visitors and residents."

SMG is sure to be a major attraction and drive traffic to its new location. The concept has historically proven to be a boon to surrounding retailers through its ability to reinvigorate the area, provide advertising 365 days a year and increase the volume of customers to nearby establishments.

About Studio Movie Grill:

SMG Colleyville's state-of-the-art theatre complex will be Studio Movie Grill's seventeenth location. Studio Movie Grill modernized the traditional movie-going experience by combining first-run movies with in-theater dining and is characterized in the market today by its continued ability to innovate and maximize movie and menu offerings. Considered the industry leader in its rapidly growing segment, SMG has 16 existing locations in 7 states with more expansion on the way. With over 160 screens, SMG is now the 30th largest exhibitor in the US. For additional information, please visit .


Read more



By Daniel Garris

Heaven is for Real was up two spots from Monday to move into first place on Tuesday with $2.44 million. Sony's low-budget faith-based drama was down just 2 percent from Monday. Heaven is for Real continues to exceed expectations with an impressive seven-day start of $34.48 million and with the exception of Monday's hold, continues to display strong initial holding power. Heaven is for Real is currently running 17 percent ahead of the $29.46 million seven-day take of 2010's The Last Song.

Disney's Captain America: The Winter Soldier held steady in second with $2.21 million. The blockbuster 3D superhero sequel from Marvel was down 15 percent from Monday and down 53 percent from last Tuesday. Captain America: The Winter Soldier has grossed $205.30 million through 19 days and is set to surpass the $206.36 million final domestic gross of last year's Thor: The Dark World today. The Winter Soldier is currently running 20 percent ahead of the $171.22 million 19-day take of The Dark World.

Fox's Rio 2 fell two spots from Monday to land in third place on Tuesday with $1.93 million. The 3D computer animated sequel from Blue Sky Studios was down 28 percent from Monday's inflated post-Easter performance and down 55 percent from last Tuesday. Rio 2 has grossed a very solid $79.65 million through twelve days of release. That places the film 7 percent behind the $86.06 million twelve-day take of 2011's Rio.

Warner's Transcendence grossed $1.03 million to remain in fourth. The pricey sci-fi film starring Johnny Depp was up an encouraging 4 percent over Monday, but still continues to perform very poorly in the bigger picture, especially with its price tag in mind. Transcendence has grossed just $12.92 million in its first five days of release, which places it 7 percent behind the $13.85 million five-day start of 2007's Grindhouse.

Bears experienced a strong boost from Earth Day, as the latest nature documentary from Disneynature was up 42 percent and one spot from Monday to claim fifth with $0.931 million. Despite yesterday's performance, Bears is still performing a bit below expectations with a five-day take of $6.36 million. That places the film 12 percent behind the $7.21 million five-day start of 2011's African Cats.

Open Road's A Haunted House 2 was down one spot and 8 percent from Monday to finish in sixth with $0.615 million. The low-budget horror comedy sequel starring Marlon Wayans has grossed an underwhelming $10.12 million in five days, placing it 49.5 percent behind the $20.05 million five-day take of last year's A Haunted House.

Read more


By Alex Edghill

Wednesday Morning Update: The Other Woman held its Hollywood premiere Monday night, leading to a massive 180% increase in buzz on Tuesday to 9,149 tweets, up from 3,262 tweets on Monday. Always nice to see big numbers and such a hefty increase in a release week for a film though I must say that premiere buzz such as this usually does little more than pad the ratio come weekend as we have seen countless times.  Especially at a high fashion premiere such as this, so I am taking these numbers with a whole lot of salt. By comparison, Bad Teacher had 5,323 tweets its Tuesday before release while That Awkward Moment had 7,145. I am very interested to see how Wednesday's numbers look and how much of a fall if any it will receive as the premiere buzz wanes. Regardless of how the premiere numbers are interpreted this remains the clear cut favourite amongst the new openers.

Brick Mansions saw a very modest 20% bump in buzz on Tuesday to 3,628 tweets, up from Monday's 3,016 tweets. By comparison, Sabotage had 1,348 tweets its Tuesday before release while Fast And Furious 6 had 88,945 tweets. With a unique name it has been relatively simple to grasp virtually all mentions for the film, unlike Sabotage which had a much more restrictive string to weed out false positives, as such I'm not so sure the final box office will be too different for both of them. Double digits is more than wishful thinking at this point.

With a sub-10% increase on Tuesday and less than 1,500 tweets The Quiet Ones is officially DOA. Indie horrors such as this traditionally have relied on online buzz heavily to succeed but with these lackluster numbers from Twitter I have a hard time seeing it pass $5 million over the weekend. The dip itself isn't the problem, more the overall lack of buzz, and if horror fans (who are very vocal on Twitter in general) aren't chatting about it then its going to have a hard time doing much of anything. Oculus had 6,240 tweets its Tuesday before release, while Paranormal Activity: The Marked Ones had 6,320.

Top 15 Movies for Tuesday April 22nd

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 35,819 33,101 68,920 -7.59%
2 (-) Captain America: The Winter Soldier 25,087 27,001 52,088 7.63%
3 (+8) Avengers: Age of Ultron 3,560 20,157 23,717 466.21%
4 (-1) The Fault in Our Stars 18,677 19,388 38,065 3.81%
5 (-) The Amazing Spider-Man 2 15,606 15,154 30,760 -2.90%
6 (-2) Godzilla (2014) 18,377 9,389 27,766 -48.91%
7 (+7) The Other Woman (2014) 3,262 9,149 12,411 180.47%
8 (-2) Heaven is for Real 8,456 7,601 16,057 -10.11%
9 (+1) X-Men: Days of Future Past 3,765 3,734 7,499 -0.82%
10 (+6) Brick Mansions 3,016 3,628 6,644 20.29%
11 (-2) Neighbors (2014) 3,863 3,417 7,280 -11.55%
12 (-4) If I Stay 4,002 3,401 7,403 -15.02%
13 (-6) How to Train Your Dragon 2 4,054 3,253 7,307 -19.76%
14 (+5) Rio 2 2,056 2,551 4,607 24.08%
15 (-3) Maleficent 3,421 2,386 5,807 -30.25%
24 (+1) The Quiet Ones 1,351 1,482 2,833 9.70%

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

Subscribe to Articles Feed