SAN FRANCISCO -- Millions of moviegoers will join the cast of Rotten Tomatoes beginning today when Flixster Inc.'s popular movie website partners with Facebook to add a full array of social features.
In the biggest change to Rotten Tomatoes since it debuted in 1998, users who are currently logged into Facebook will instantly be able to see ratings and reviews from their friends, share what they want to see, and get personalized recommendations - without having to register, log in or link accounts.
"Our new social features are ‘word-of-mouth' on steroids," said Joe Greenstein, CEO and co-founder of Flixster Inc., Rotten Tomatoes' parent company.
Just as the Facebook News Feed is instantly customized for each user, Rotten Tomatoes will provide a unique and tailored experience to users who are logged into Facebook. Through Facebook, users will also have the freedom to control how and which information is shared.
They'll get a "big picture" of how movies are scoring with both critics and audiences on every Rotten Tomatoes movie page, which will feature an "Audience Score" - the aggregation of all ratings and reviews contributed by Flixster users - right next to the Tomatometer®.
"People have always found movies through recommendations from friends," said Carl Sjogreen, who leads Facebook Platform products. "With Rotten Tomatoes, we're bringing this experience online and giving people the best of both worlds - friends and critics."
Because Rotten Tomatoes is part of Flixster, all ratings and reviews from moviegoers will be seamlessly shared across Flixster's other properties - including Flixster.com and the leading movie apps for the iPhone, iPad, BlackBerry and Android devices.
"Our users tell us that critics' reviews are important - but they're just one tool they use when considering a movie," Greenstein said. "Flixster users have contributed more than 2.5 billion movie ratings across all of our applications, and through our partnership with Facebook we'll help users sift through all of those ratings and instantly find the ones from people who matter the most to them."
Together, more than 3 million people use Flixster's mobile apps every weekend - and more than 30 million people each month visit Flixster and Rotten Tomatoes online and on their mobile devices.