Legendary producer Frank Marshall has confirmed via his personal Twitter page that The Last Airbender will now open on July 1 instead of July 2. Marshall also writes that, "1st exhibitor screening for AIRBENDER goes extremely well..."
Airbender will face off against the juggernaut that is The Twilight Saga: Eclipse, which hits theaters on June 30. The two films should make for a very competitive Fourth of July weekend.
CYPRESS, CA -- Christie®, the leader in digital cinema projection technologies, announced that it is the first digital cinema projector manufacturer to pass the full range of tests required by the Compliance Test Plan (CTP) for the DCI Digital Cinema System Specification (DCSS), including all procedural and design review aspects. The tests were completed by CineCert, LLC, a technology development and consulting firm that is the only organization in North America licensed by Digital Cinema Initiatives, LLC (DCI) to administer the CTP.
"We are very pleased to confirm that the Christie CP2220, featuring Texas Instruments' Series 2 DLP Cinema® technology, has passed all the requirements of the CTP," said John Hurst, CTO of CineCert. "We are dedicated to helping the exhibition community understand all of the technical requirements for passing the CTP and helping manufacturers get through the testing process quickly and efficiently."
Hollywood studios require exhibitors worldwide to install DCI compliant projectors in their theaters; and passing the CTP is the only approved path to DCI compliance. Christie's latest generation projector, the Christie CP2220 - from the Christie Solaria Series of 4K-ready projectors - was tested by CineCert, and their tests confirmed that the projector meets the highest level of technical performance, interoperability, and rigorous content security requirements as specified by DCI's Compliance Test Plan.
"With over 12,000 digital cinema projectors installed worldwide, Christie helps set the standards for quality, reliability and performance," said Brian Claypool, Senior Product Manager, Entertainment Solutions. "Now that CineCert has confirmed the Christie CP2220 meets the CTP's requirements, exhibitors have another level of assurance about our commitment to providing them with industry-leading products and services."
Recognized as "the future of 4K," the Christie CP2220 projector is built on the proven, highly reliable 1.2" DLP Cinema chip, the only one to offer a 4K upgrade path using Christie's easy "15 minutes to 4K" process. Smaller than other 1.2" DLP Cinema-based projectors, the Christie CP2220 provides exceptional installation flexibility with a motorized lens option that is the fastest and most accurate available. With more light output than any mid power projector on the market, the CP2220 also offers the lowest cost of operation.
"With more than 80 years in the industry, Christie has earned the trust of the exhibition community by consistently providing products of the highest quality and reliability. This new digital cinema landmark - meeting the strictest requirements for DCI compliance - is further proof of Christie's commitment to the market," said Craig Sholder, Vice President of Entertainment Solutions at Christie.
Los Angeles -- The National Association of Theatre Owners (NATO) took out full page ads in Variety and The Hollywood Reporter today to make clear its position on the prospect of an early-to-the-home premium high definition Video on Demand window. Recent speculation in the press about the timing and pricing of such a window in the wake of the Federal Communications Commission grant of a waiver allowing the use of Selectable Output Control prompted the association to make a public statement, which was approved by NATO's Executive Board of Directors on June 14.
The ads stated, in part, "While individual theater companies must and will make decisions about release window changes in their own company's interest, three things are essential as our industry evolves:
• Public negotiation creates confusion and bad blood between partners. We are keenly aware of the irony in using the media to call for an end to negotiating through the media, but the point is no less valid. Recent trial balloons and public statements regarding possible windows and price points are harmful to the industry.
• No surprises. Exhibitors cannot be blind-sided by unusually short windows after they have already booked and begun playing a movie in their theaters.
• A seat at the table. The release window on a movie is as important a consideration to exhibitors as any other element of booking a movie. Whatever changes the studios seek to make to their release window models, it is absolutely essential that theater owners be fully involved."
Source: LA Times
Russell Crowe is reportedly attached to star in The Equalizer, a film that will be based on the '80s CBS show about an agent with a mysterious past. The original starred Edward Woodward.
Crowe is currently enjoying success with Robin Hood. Even though the period pic hasn't done a lot of damage at home, its international numbers have been quite impressive. The Ridley Scott-directed flick has brought in more than $172 million abroad.