A Nightmare On Elm Street grossed $15.8 million on Friday, which gave it a Twitter ratio of 1,003. This was pretty much bang on with my prediction of $16 million. The film received 17,428 tweets on Friday, 3,575 of which were positive (20.51%) and 2,188 negative (12.55%). In general a good yardstick for reviews for a film is 25% so this really wasn't an overly positive showing, and certainly nothing to think it that it might outperform the usual horror multiplier of ~2.2 - 2.4. As such expect a weekend of $37 million.

Furry Vengeance opened to $1.7 million on Friday, which gave it a Twitter ratio of 929. This was even lower than my prediction of $2.4 million. The film received 1,370 tweets on Friday, 173 of which were positive (12.63%) and 196 of which were negative (14.31%). This is a pretty pitiful showing, especially for a film catering to families. Expect a full weekend of $6.5 million.

Check back tomorrow for a preview of Iron Man 2 and what will no doubt be the biggest week on Twitter since New Moon came out last November. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets043010.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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apr04302010.jpgA Nightmare On Elm Street had a massive Thursday with 6,244 tweets or 14.4% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Crazies had 2,134 tweets its Thursday before release (5,012 for the full week), Shutter Island had 5,340 (13,273 for the week), and Saw VI had 4,359 (8,975 for the full week). Of those 6244 tweets, 1,216 were positive (19.47%) and 590 negative (9.45%). While this 6,244 number is indeed impressive (9th biggest Thursday for a Friday opener) it is a ways below my expected 9,000 as it didn't have the explosion in the later hours as I had envisaged. The end result is a week tally of 15,843 for the film. The good news is the explosion on Thursday for films in this genre usually drive the ratio up significantly, but since its expansion this week was much more metered (6.83 Monday to Thursday) this should bring its ratio down a ways. This 6.83 week expansion brings it closer to Shutter Island's 7.25 than it does to Saw VI's 7.66 or The Crazies' 6.00. As such I'm going to bring its predicted ratio down slightly to 1,000 to be more in line with Shutter Island. The net result is my This should prediction remains the same from yesterday: ~$16 million on Friday and $39 million for the weekend.

Furry Vengeance again had a poor return with 641 tweets, 1.50% of the total tweet market share (tweet share?). This gave it 1,580 for the full week. By comparison, The Spy Next Door had 623 tweets its Thursday before release (1,452 for the full week), and The Tooth Fairy had 640 (1,720 for the full week). Of those 641 tweets it had yesterday, 114 were positive (17.78%) and 63 negative (9.83%). The writing has been on the wall for a while that this was going to under perform, its just a matter of how poorly. The poor ratings coupled with the theater count leads me to believe it is going to perform much more similar to Spy Next Door than Tooth Fairy. As such I'm going to go with a ~650 ratio estimate and $2.4 million Friday, $8 million for the full weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets042310.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: THR

Warner Bros. will send the third Batman film out on July 20, 2012.

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The release date is all that's known about the film at this time. It doesn't even have an official title yet. It is expected that Christopher Nolan will return to direct, but as of yet, he has only committed to producing and writing the screenplay with David Goyer.

Nolan's Inception will theaters on July 16, which is the same weekend that The Dark Knight was released in 2008.

Expectations will be high for the re-booted series' third installment, considering that The Dark Knight raked in more than $1 billion worldwide and ranked second (now third, thanks to Avatar) on the all-time domestic box office charts (unadjusted).

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NORTHFIELD, Ill. and CENTENNIAL, Colo. - Kraft Foods, the world's second largest food company, and NCM Media Networks, a leading integrated media company, have formed a new marketing alliance to bring new branded entertainment and cinema advertising featuring Kraft Foods brands to the big screen.

Kraft Foods' groundbreaking new cinema program will be seen nationwide in NCM's FirstLook pre-feature program across the NCM Cinema Network - the nation's largest digital in-theater network comprised of approximately 15,400 movie screens owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading exhibitors across the U.S.

Kraft Foods' cinema campaign will incorporate innovative two minute, 30-second original entertainment segments as well as more traditional 30- and 60-second advertising spots. It will include Kraft Foods' power brands such as Oscar Mayer Lunchables, Stride gum and RITZ crackers, and will premiere on April 30, 2010.

"We're thrilled to be the very first food advertiser to create long-form content for the big screen", said Mark Stewart, vice president, global media services at Kraft Foods. "This new cinema campaign perfectly fits with our strategy to reach audiences in more engaging ways and drive a deeper connection with our brands. It is also the very first advertising initiative in the US that will include both Kraft Foods and Cadbury brands."

As Hollywood continues to break box office records and more people are flocking to the movies, savvy advertisers like Kraft Foods are following those crowds. According to the latest advertising industry research, NCM ranks among the top TV networks and cinema ranks as the #1 network in the country on weekends among audiences age18-49. In addition, an IMMI research study from the Cinema Advertising Council (CAC) showed that cinema boosts an advertiser's return on investment 100 percent when combined with a traditional TV media buy, delivering double the results of TV alone.

"Kraft Foods' new strategy is really a game-changer for cinema. I've always thought that there was a huge opportunity for brands to utilize branded entertainment to create a unique personal relationship with consumers. And now, Kraft Foods and MediaVest will help to prove this theory," said Cliff Marks, NCM Media Networks' president of sales and marketing. "By taking advantage of NCM's national reach and the movie theater's unique ability to tell a story, Kraft Foods is able to build an engaging narrative that makes the brand the star of the show, while also building consumer allegiance and loyalty."

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Source: Yahoo! Movies

Chris Hemsworth (Star Trek) takes on the lead role of Thor in director Kenneth Branagh's adaptation of the popular comic book. Now, the first still has made its way to the web.

Thor landed the prime release date of May 6, 2011, which it means it will have the honor of kicking off the summer movie season next year. Paramount, the film's distributor, found great success in that release period with 2008's Iron Man, and they'll also do quite well with Iron Man 2 on May 7.

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