Kansas City, Mo. - AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, has appointed Robert J. Lenihan to President, Programming for the company. Lenihan will oversee all of AMC's programming efforts, in addition to the company's new office in Los Angeles, which will open later this year.
"We are proud to have Bob, who has great strategic insights and invaluable experience, join our AMC programming team," said Gerry Lopez, AMC CEO and president. "Bob brings a well-rounded perspective to our company and will be instrumental in our plans to expand the programming we offer our guests, in addition to strengthening our industry relationships by being on the ground for us in LA."
Previously senior vice president of film at Village Roadshow Gold Class Cinemas, Lenihan brings to AMC vast exhibition knowledge and more than 30 years of experience in the industry. His previous roles include head film buyer positions at Mann Theatres, Act III Theatres, Century Theatres and Sundance Cinemas. He also served as executive vice president at Loews Cineplex from 1998 to 2002, supervising film, marketing and real estate.
"I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing while taking advantage of the programming flexibility afforded to us with AMC's impending rollout of digital cinema and 3D technology," said Lenihan. "Enhanced technology combined with a refreshed look at marketing our assets provides us with a multitude of ways to bring guests the best possible entertainment experience. There is no better way to realize these opportunities than to work closely with our partners at the studios, which is why we are returning to LA."
Lenihan's background will add an additional layer of strategic support to AMC's existing, highly regarded and experienced programming team, which includes Samuel J. (Sonny) Gourley, President of Film Programming, with almost 35 years of film buying and programming experience at AMC; and Rich Boynton, Senior Vice President, Film Programming, who also has spent almost 35 years in the industry with both AMC and Loews Cineplex. Altogether, AMC's nine programming professionals bring more than 20 decades of expertise and ideas to the industry and form the company's vital content backbone.