chinamoviemediagroup.png(Beijing, China) July 2, 2014 - Transformers: Age of Extinction (TF4), a blockbuster produced by Paramount and Jiaflix was the highest grossing imported film in mainland China for the first half of 2014 and represents China Movie Media Group's (CMMG) first collaboration with a US Studio, Paramount Pictures.

TF4 was simultaneously released in mainland China and North America on June 27. Within the first three-day weekend, it has already shattered several records and made history in China's movie industry. TF4 "The cooperation between CMMG and Paramount on TF4 is significant. Paramount created the world's top film while CMMG the full range of marketing services for TF4 which helped attract more Chinese audiences to come to the theaters. Because of the efforts of both Paramount and CMMG, TF4 will become the blockbuster with the biggest boxoffice in mainland China this year and we couldn't be more gratified," says Zhang Gen Ming, CEO and founder of CMMG.

As the official promotional partner of TF4 in mainland China, CMMG certainly was a major component in the initial and continued outreach to Chinese audiences. CMMG is in charge of the comprehensive marketing campaign in China, including outdoor advertising, new media promotion, road-show activities, among others. CMMG was also responsible for the organization, planning and carrying out the China premiere which was successfully held in Beijing on June 23. Rob Moore, the VP of Paramount, Director Michael Bay, actors Mark Wahlberg, Jack Reynor, Nicola Peltz and Li Bingbing attended the premiere.

In addition, CMMG provided a full range of box-office marketing services to TF4, including the boxoffice real-time monitoring, showtime/schedule arrangements, information collection, data analysis, box office supervising and overall evaluation. Meanwhile, CMMG enlisted China's top 10 cinema chains and TencentWechat on-line ticketing platform to jointly promote the movie.

Numbers:

TF4 broke three records already:
1) Gross box office receipts was over US$3,202,000.00(¥20million) for the midnight showing,breaking the record of Iron Man 3 in 2013(US$1,985,240.00)


2) The box office of the first five days totaled US$ 134,484,000.00, which broke the record of Monkey King (Hong Kong, 2014)(11-day gross of US$ 133,043,100.00) as the movie exceeded the benchmark of \ 800 million ($128,080,000.00)in the shortest period of time.


3) It is on course to overtake Avatar's China box office record at $217,736,000


About China Movie Media Group
CMMG is the largest and most resourceful movie media marketing group in China. The three main businesses of the company are domestic movie distribution, national box office promotion services, and movie media advertising. In the past five years, the company has successfully completed over 200 domestic and foreign movie marketing campaigns in China.

•Utilizing its exclusive movie media resources, CMMG invests into domestic movies by providing publicity and distribution services and expands its business into importation and marketing of exclusive foreign movies. CMMG's very own bundled marketing services are unconventional, combining movie operations with movie media advertising.

•CMMG also provides movie companies with services in scientific and efficient showtime scheduling, real-time box office and nationwide screen schedules monitoring, around-the-clock public opinion monitoring as well as co-promotions with brand advertisers. With CMMG's multifaceted services, movie production companies can realize high return of value through box office revenue and favorable public opinion in China.

•At present, CMMG also owns the advertising channel of over 4000 movie screens for pre-show ads all over China, covering 70% of the China box office in over 100 major cities. In addition, it operates the largest dedicated interactive attended media booths, "Media Cubes," in over 100 movie theaters exclusively. In 2011, China Movie Media Group's advertising division has become the largest provider in movie media advertising.

•CMMG has received four major industry awards: The Best Movie Advertising and Marketing Company, 2013 Most Innovative Advertising Company, Entertainment Integrated Marketing Grand Award, and 2013 Most Influential and Valuable Brand in Professional Media.

 

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By Alex Edghill

Wednesday Morning Update: Deliver Us From Evil continued atop the new openers for Tuesday as it raked in 6,803 tweets, up 43% from Monday's 4,768 tweets. By comparison, Paranormal Activity: The Marked Ones had 19,491 the day before its release, Oculus had 11,210 and The Quiet Ones had 1,992. The numbers here are decent but not overwhelming. It does have Eric Bana and his draw working for it which is something that none of my comparisons had (star power that is) and should give it a decent bump in numbers. High teens give or a take a couple million could very well be possible over the five day period.

Tammy again was second amongst the new openers on Tuesday 6,353 tweets, up another 100%+ from 2,865 tweets on Monday giving it its second 100+% increase. As I mentioned last column the film does have some issues with its common name and picking out relevant tweets, but this was something many of McCarthy's recent films at the box office have also suffered with to varying degrees (The Heat, Identity Thief and Bridesmaids I'm looking at you). The film has now become McCarthy's biggest buzz-getter on Twitter pre-release (for films where she is in the lead role at least) and all signs point to huge things over its opening five days. High $30 millions to low $40 millions by Sunday seem to be possible.

Earth To Echo rose a further 62% to 3,416 tweets, up from 2,107 tweets on Monday. Very nice gain once again here for the film which is looking more and more like a viable alternate to the other films in the marketplace. The comparison that comes to mind the most here is Super 8 which had 7,861 tweets the day before its release. Given the levels here I'd say this has a decent shot at mid-teens for the five day period. While that might not break any records, considering that it is a low budget film to begin with it could end up being very lucrative for its backers.

Top 15 Movies for Tuesday July 1st

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 58,449 59,210 117,659 1.30%
2 (-1) Transformers: Age of Extinction 60,992 43,107 104,099 -29.32%
3 (-) 22 Jump Street 36,115 24,915 61,030 -31.01%
4 (-) Maleficent 13,945 12,763 26,708 -8.48%
5 (+2) Guardians of the Galaxy 7,160 7,363 14,523 2.84%
6 (+60) Horrible Bosses 2 137 6,851 6,988 4900.73%
7 (+4) Deliver Us from Evil (2014) 4,768 6,803 11,571 42.68%
8 (-3) Think Like a Man Too 8,837 6,399 15,236 -27.59%
9 (+5) Tammy 2,865 6,353 9,218 121.75%
10 (+2) If I Stay 4,636 5,844 10,480 26.06%
11 (-2) The Hunger Games: Mockingjay Part 1 6,115 5,252 11,367 -14.11%
12 (-6) How to Train Your Dragon 2 7,369 4,917 12,286 -33.27%
13 (+7) Dawn of The Planet of The Apes 1,860 4,066 5,926 118.60%
14 (+18) Sex Tape 665 3,827 4,492 475.49%
15 (-7) X-Men: Days of Future Past 6,579 3,588 10,167 -45.46%
16 (+1) Earth to Echo 2,107 3,416 5,523 62.13%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Transformers: Age of Extinction remained comfortably in first place on Tuesday with $10.41 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down a very reasonable 1 percent from Monday. Transformers: Age of Extinction continues to perform in line with its massive pre-release expectations with a five-day start of $120.95 million. The film is currently running 26 percent behind the $162.62 million five-day take of 2011's Transformers: Dark of the Moon (which did have the advantage of opening on a Wednesday). Transformers: Age of Extinction is widely expected to remain in first place over the upcoming Independence Day weekend.

How to Train Your Dragon 2 was up one spot over Monday to claim second on Tuesday with $2.61 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 15 percent over Monday and down 40 percent from last Tuesday, which represented one of the day's stronger daily holds among wide releases, as Tuesday's World Cup match between Belgium and the United States appears to have had a clear impact on the box office yesterday. How to Train Your Dragon has grossed $126.84 million in 19 days, which places the film a disappointing 7 percent behind the $136.18 million 19-day take of 2010's How to Train Your Dragon.

Sony's 22 Jump Street fell one spot from Monday to land in third with $2.28 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum was hurt by Tuesday's World Cup match more than others, as it fell 6 percent from Monday and 49 percent from last Tuesday. With a strong 19-day take of $145.00 million, 22 Jump Street is running an impressive 51 percent ahead of the $95.94 million 19-day gross of 2012's 21 Jump Street.

Disney's Maleficent continued to hold up very nicely with a fourth place take of $1.57 million. The 3D fantasy blockbuster starring Angelina Jolie increased 9 percent over Monday and was down a healthy 32 percent from last Tuesday. Maleficent has grossed $205.03 million through 33 days of release. That currently ranks the film as the second highest grossing release of this summer (behind only X-Men: Days of Future Past).

Sony's Think Like a Man Too rounded out Tuesday's top five with $1.17 million. In the process, the Kevin Hart led ensemble comedy sequel surpassed the $50 million mark yesterday. Think Like a Man Too was up 4 percent over Monday and down 54 percent from last Tuesday. Think Like a Man Too has grossed $50.38 million in twelve days, which places the film 20 percent behind the $63.07 million twelve-day gross of 2012's Think Like a Man.

Warner's Jersey Boys followed closely behind in sixth with $1.14 million. The Clint Eastwood directed musical was up an encouraging 16 percent over Monday and down 41 percent from last Tuesday. With a twelve-day take of $29.56 million, Jersey Boys continues to perform in line with its modest expectations and is set to surpass the $30 million mark today.

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maleficentlongrange.pngDisney's Maleficent is expected to cross $600M at the global box office today in its fifth week of release. This is the second Walt Disney Studios release of 2014 to surpass this threshold and the studio's 20th release ever to do so.

Released in the US/Canada on May 30, Maleficent opened at #1 with $69.4M and has seen strong week-to-week holds, remaining in the top five since opening and tallying $205M through July 1. It is the fourth highest grossing film of the year and Angelina Jolie's highest grossing live action film of all time domestically, internationally and globally. Worldwide it is the highest grossing original film of 2014. The film has been performing extremely well in Latin America, with its largest foreign market being Mexico at $43.2M, as well as in China where it opened June 20 and has taken in nearly $40M. Maleficent is expected to surpass $400M internationally just ahead of its July 5 debut in Japan, its final international market.

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tammy.pngWarner Bros. reports that Tammy earned a solid $1.3 million from early shows on Tuesday night. By comparison, The Heat posted $1.0 million from 10pm Thursday shows last summer, while Identity Thief earned $450k from Thursday shows in February last year. The Melissa McCarthy-led comedy opens nationwide today (Wednesday) ahead of July 4th weekend.

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