The Nation's Leading Moviegoer Destination Continues Robust Ticket Sales and Traffic Growth on Mobile -- More than 50% of all Ticket Sales are now on Mobile Devices
LOS ANGELES - July 22, 2014 - Fandango, the nation's leading moviegoer destination, announced today that it will launch a brand-new movie discovery and ticketing app customized for Amazon's new Fire Phone releasing later this week. The new app extends Amazon's long-term relationship with Fandango, currently available on Kindle Fire tablets and other Amazon products.
Fandango also announced that it has reached a major milestone in terms of mobile ticketing, with more than 50% of its tickets sold on mobile devices. The company has seen dramatic growth in mobile traffic and ticket sales, with a 31% surge in tickets sold via mobile devices when compared with the same period in 2013.
"It is very exciting to be a part of the #1 online retailer's entry into the mobile phone space, by bringing our #1 moviegoing destination to Amazon's Fire phone," said Paul Yanover, President of Fandango. "We are seeing an enormous shift in moviegoer behavior towards mobile, and look forward to working with Amazon to further grow mobile engagement and ticketing."
"Fandango is an innovative brand offering a seamless experience for moviegoers on the go," said Steve Rabuchin, Vice President, Amazon Appstore. "We're thrilled that Fandango has created an app for the Fire phone. We think customers are going to love the experience."
As part of its new app for the Amazon Fire phone, Fandango is showcasing a top-10 movie list right on the home screen carousel that deep links to showtimes at nearby theaters for faster on-the-go ticketing. Taking advantage of the Fire phone's Dynamic Perspective technology, moviegoers can tilt their phone to reveal Fandango user movie reviews, navigate moviegoing menus, and see custom video playlists of movie trailers, celebrity interviews and Fandango's original shows, "Weekend Ticket," "Mom's Movie Minute" and "Reel Kids."
At launch, Fire users will be able to purchase tickets for new releases, including Scarlett Johansson's "Lucy" and Dwayne Johnson's "Hercules" (opening on July 25), plus advance tickets to Marvel's "Guardians of the Galaxy" (opening on August 1).
Fandango's integration into the Fire phone furthers the company's goal to be ubiquitous wherever consumers are making their moviegoing decisions. In addition to fandango.com, Fandango is also available on the mobile Web, Kindle Fire, iPhone and iPad (and via Siri), Android (and via Google Now), Windows Phone, Nook, Samsung Smart TV and Galaxy Note, Roku, and many other platforms.
Fandango, the nation's leading moviegoer destination and a unit of NBCUniversal, sells tickets to more than 24,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones. Fandango's top-ranking movie ticketing apps, with more than 42 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.