mjrdigitalcinemas.pngBloomfield Hills, MI, JULY 1ST, 2014 -MJR Digital Cinemas have announced they have concluded negotiations to lease the old Star Taylor building on Eureka Road in Taylor, Michigan across from the Southland Mall. Extensive renovation of the building is scheduled to begin the end of July and completed in time to open for the 2014 Christmas season. This newly renovated theatre will be called the MJR Grand Taylor.

There will be 10 deluxe auditoriums with 1100 seats. All auditoriums will feature crystal clear digital projection, wall to wall and ceiling to floor wrap around screens, and Dolby Digital 7.1 sound. However in addition, all auditorium seating will be big, wide, overstuffed fully reclining electric chairs complete with footrest. These seats will put the movie watching experience "over the top" for the customer.

This theatre will also feature the MJR user friendly MJR Movie Reward Program and their free refill on pop and popcorn, any size with same day ticket purchase, Also to enhance your movie going pleasure, the MJR Studio Bar will be in the lobby where you can enjoy a cocktail, beer or wine, before, during or after the show.

The MJR Grand Taylor has Mayor Rick Sollars excited. "Our partnership with Michael Mihalich and MJR is just another plus in the Eureka business corridor," Sollars said. We're extremely excited to have Michael and MJR come in as the newest member of what is an ever-expanding group pf outstanding business in the Eureka Road area. Dealing with Michael is an honor. He's a really accomplished business leader. He's the type of business owner we want in this city."

The MJR announcement comes on the heels of several others along Eureka. When you see this type of development, it has great economic impact and job creation," said George Sutherland, Taylor's new economic development manager. We're extremely excited about the MJR Grand Taylor and the rest of the new development along Eureka. These are big pluses for the city.

MJR Digital Cinemas have been serving Southeastern Michigan's entertainment needs for over 34 years, a Michigan company locally owned and operated

Other MJR Digital Cinemas are:


3150 N. Adrian Hwy., Adrian, MI 49221



8200 Murphy Dr., Brighton, MI 48116



50675 Gratiot Ave., Chesterfield, MI 48051



35400 Van Dyke, Sterling Heights, MI 48312



15651 Trenton Rd., Southgate, MI 48195

734-284-FILM (3456)


17400 Hall Rd., Clinton Twp., MI 48038



7501 Highland Rd., Waterford, MI 48327


Troy Grand Digital Cinema • 16

100 E. Maple Rd.

Troy, MI 48083


Westland Grand Digital Cinema• 16

6900 N. Wayne Rd.

Westland, MI 48185


For more information about the MJR Taylor Grand Taylor Experience, please visit mjrtheatres.com or call the MJR office.

About MJR Digital Cinemas

Headquartered in Bloomfield Hills, Michigan, MJR Digital Cinemas is metro Detroit's oldest and largest locally-owned theatre chain. Founded in 1980, the company employs 680 people at its nine theatres located in Adrian, Brighton, Chesterfield, Clinton Township, Sterling Heights, Southgate, Troy, Waterford and Westland. Founded by motion picture business veteran Mike Mihalich, MJR Digital Cinemas offers superior digital sound and digital high-definition movie projection along with stadium seating in all of its theatres, a total of 148 screens. More information about MJR Digital Cinemas can be found at www.mjrtheatres.com.

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sonydigitalcinema4k.pngWith the first 4K FIFA World CupTM underway, it's already proving to be a tournament full of emotion - the Germans thrashing the Portuguese 4-0, the Brazilians held back by a solid Mexican defence, Spain being knocked-out so early, and England being typical England! Now Sony invites you to experience football like it has never been experienced before, in a worldwide first, with a live 4K cinema streaming of a Quarter Final match on July 4th. You will be amongst the first people in the world to experience the emotion and drama of the Quarter Final in stunning 4K on a huge screen, immersing you in the game like never before.

When: 4pm, Friday 4th July 2014
Where: Screen 1, Vue Cinema, Westfield Shopping Centre, Shepherd's Bush

From 4pm you will be welcome to join us for food and drinks in the Vue Cinema Foyer, where you'll be able to experience the power of 4K on Sony's latest 4K Bravia TVs showing World Cup highlights from the tournament so far. At 5pm it's Kick-Off time and you will be one of the first and only people in the world to see the World Cup live in 4K. As well as this, you will be in the only cinema in the entire world to have ever featured live 4K football coverage - a pretty landmark event as we are sure you will agree!

If you would like to attend the screening please RSVP to sony@marlinpr.com by Monday 30th June.

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By Daniel Garris

Paramount's Transformers: Age of Extinction debuted with $100.0 million at the box office this weekend. The fourth installment of the popular sci-fi action franchise performed in line with its massive pre-release expectations and delivered the largest opening weekend performance of 2014 to date (just topping the $95.02 million start of Captain America: The Winter Soldier). Without adjusting for ticket price inflation, Transformers: Age of Extinction delivered the fourth largest June opening weekend of all-time (behind only last year's Man of Steel, 2010's Toy Story 3 and 2009's Transformers: Revenge of the Fallen). The opening weekend performance of Transformers: Age of Extinction was in the same neighborhood as the $97.85 million opening weekend of 2011's Transformers: Dark of the Moon, though the opening weekend of Dark of the Moon was obviously deflated from that film opening on a Wednesday.

Transformers: Age of Extinction opened with $41.87 million on Friday (which included an estimated $8.75 million from late night shows on Thursday), fell 23 percent on Saturday to gross $32.43 million and declined 21 percent on Sunday to take in $25.74 million. That placed the film's opening weekend to Friday ratio at 2.39 to 1. While that ratio indicates significant initial front-loading, Transformers: Age of Extinction will hope to be helped out next weekend by what appears to be a relatively soft slate of releases by Independence Day weekend standards. The film's A- rating on CinemaScore is also an early encouraging sign going forward, though it should also be noted that early audience reaction to the film on Flixster has been far less impressive.

IMAX grosses were responsible for $10.7 million (10.7 percent) of this weekend's overall gross for Transformers: Age of Extinction.

Sony's 22 Jump Street placed in a distant second with $15.84 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 42 percent from last weekend, which represented a very solid hold, especially given the new direct competition the film faced from Transformers: Age of Extinction. 22 Jump Street has grossed an impressive $140.28 million in 17 days, which means it has already surpassed the $138.45 million final domestic gross of 2012's 21 Jump Street. 22 Jump Street is currently running 51 percent ahead of the $92.88 million 17-day take of 21 Jump Street.

How to Train Your Dragon 2 placed in third with $13.24 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 46 percent from last weekend. How to Train Your Dragon 2 has yet to really stabilize for a family film and continues to perform below its massive expectations with a 17-day gross of $121.95 million. How to Train Your Dragon 2 is now running a disappointing 9 percent behind the $133.40 million 17-day gross of 2010's How to Train Your Dragon.

On the heels of last weekend's first place debut, Sony's Think Like a Man Too fell three spots and a sharp 65 percent to land in fourth with $10.32 million. The Kevin Hart led ensemble comedy sequel was off to a very solid start last weekend (especially with its modest price tag in mind), but has displayed poor holding power since then. With a ten-day gross of $48.08 million, Think Like a Man Too is now running 20.5 percent behind the $60.47 million ten-day take of 2012's Think Like a Man.

Holding up far better this weekend was Disney's Maleficent, which was down just 35 percent to round out this weekend's top five with $8.38 million. In the process the 3D fantasy blockbuster starring Angelina Jolie surpassed the $200 million domestic milestone this weekend. Maleficent has grossed $202.01 million in 31 days and is very likely to continue holding up well going forward.

Sony's The Amazing Spider-Man 2 also surpassed the $200 million domestic mark this weekend. The 3D superhero sequel took in $322,430 for the frame and has grossed $200.19 million through 59 days of release.

In its second weekend, Warner's Jersey Boys placed in sixth with $7.71 million. The Clint Eastwood directed musical was down a solid 42 percent this weekend. Jersey Boys has grossed $27.44 million in ten days. That is in line with the film's modest expectations and places the film a slim 3 percent behind the $28.42 million ten-day take of 2012's Rock of Ages.

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New York -- Malco Theatres, Inc. will receive the 2014 Salah M. Hassanein Humanitarian Award at this year's ShowEast Convention. The award will be accepted by Stephen P. Lightman, President and CEO, on behalf of Malco. This distinguished honor will be presented on Thursday evening, October 30, 2014, at the Westin Diplomat Resort and Spa in Hollywood, Florida as part of the Final Night Banquet and Awards Ceremony at ShowEast. This also marks the official kick-off for a year's celebration of their 100th anniversary.

The Salah M. Hassanein Humanitarian Award was established in 1987 and has been presented to a leader in the industry each year that has distinguished him or herself in the philanthropic community.

"It is with great pride that we announce Malco Theatres as the 2014 recipient of the Salah M. Hassanein Humanitarian Award," noted Robert Sunshine, Managing Director of the annual convention. "Family owned and operated for nearly100 years, Malco has not only brought entertainment to the Southern United States, but has given back to the community through their numerous charitable endeavors."

Malco Theatres is an amazing success story where family and community values have always prevailed. Started in 1915 by Morris A. Lightman, Sr., what began as one theatre in a rented storefront in Sheffield, Alabama, has become one of the most popular movie theatre chains in the Southern United States, which has always embraced the latest technology and trends. Malco's current President & CEO, Stephen P. Lightman, is the third generation of Lightmans to run the company that has 33 theatre locations with over 345 screens in five states (including Arkansas, Kentucky, Louisiana, Mississippi, Missouri and Tennessee.)

Malco Theatres has always been a major presence in the communities in which they serve where human rights and charitable works have played a key role. In the early 1960s, during a time of segregation and racial tension in the South, Malco was the first theatre chain in Memphis to introduce integrated seating in their five Memphis theatres.

Since then, Malco has continued to serve the community and give back. States Lightman, "Malco is unique in that it has been family-owned for almost 100 years and it is run with our family values and commitment to serve as its backbone. This is expressed not only in bringing quality entertainment to the public, but in raising money for the charities we believe in."

Malco has raised millions of dollars over the years for the following charities, as well as others:

• ALSAC/St. Jude's Children's Research Hospital
• American Red Cross
• Arkansas Children's Hospital
• Blair E. Batson Children's Hospital
• Le Bonheur Children's Hospital
• Mid-South Food Bank
• Monroe Carroll Children's Hospital at Vanderbilt
• Kosair Children's Hospital
• National Kidney Foundation
• Ronald McDonald House of Memphis
• US Variety Club
• Will Rogers Motion Pictures Pioneers Fund

Previous Salah M. Hassanein Humanitarian Award recipients include: Kyle Davies, Richard Fay, Kurt Hall, Todd Vradenburg, Sonny Gourley, Clark Woods, Shari E. Redstone, John Lundin, Jeff Goldstein, Erik Lomis, Peter Brown, Travis Reid, Barrie Loeks, Tom Sherak, Daniel Crown, Allen Karp, Stanley Durwood, Carl Patrick, Lee Roy and Tandy Mitchell.

ShowEast 2014 will take place October 27-30, 2014 at the Westin Diplomat Resort and Spa in Hollywood, Florida. It will feature screenings of upcoming major holiday films, sponsored events, timely and informative seminars and the ShowEast Trade Show. An estimated 1,300 members of the motion picture industry are expected to attend. ShowEast, now in its 28th year, is produced by Prometheus Global Media, owner of leading entertainment publications and events including, Billboard and the Billboard Latin Music Awards, The Hollywood Reporter, Backstage, Adweek, Film Journal International, Dick Clark Productions, the CLIO Awards, CineAsia and CineEurope.


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image.jpgJune 30, 2014 - Camarillo, CA - Snap Creative and their in-theatre division Snapco are telling a new type of Toy Story this summer with the release of five major collectible promotional toy programs at movie theaters worldwide for the top summer blockbusters. Their expansive licensed portfolio for kids and ultra-fans are rolling out all summer long for the hottest summer releases that have an estimated box office of over $3B, including Dreamworks' How to Train Your Dragon 2, Paramount and Hasbro's Transformers: Age of Extinction, Disney's Planes: Fire & Rescue, Marvel's Guardians of the Galaxy and Paramount and Nickelodeon's Teenage Mutant Ninja Turtles.

"These programs are an innovative way for studios to extend brands and reach fans of toy collectibles, especially in the wake of shrinking shelf space for action figures at many retailers," states Bill Howard, CEO of Snap Creative. "These in-theater collectibles are an extremely effective sales and marketing tool for studios and exhibitors alike. On average, there's a 20% lift in sales for the branded collectibles and popcorn "speed-packs" compared to the non-branded popcorn packages. We also had a hugely successful program for the Disney hit Frozen earlier this year. These packs help audiences connect with brands on a whole new level."

Snap Creative's summer releases started with toys and speed packs based on the highly anticipated How to Train Your Dragon 2 that opened in theaters on June 13th, followed by Transformers which opened this past weekend. For Planes July 18th, Guardians August 1st and Turtles August 8th, movie-going fans can collect 2 or 3 different highly detailed figures and/or keychains for each phenomenal feature, along with reusable cups and popcorn packs. Millions of collectible packages will be available in some of the largest theatre chains worldwide in the United States, China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Top studio players are taking advantage of reaching customers in a whole new way via these promotions. And with collectible play patterns included in these promotional packs, in essence, a new toy aisle is being created in theatres right before our eyes.
With an estimated $50 Million in collectible pack concession sales, in over a dozen countries worldwide, Snap collaborates on 15 theatrical promotional packages with studios and exhibitors each year. Already this year, Snap created several highly sought-after promotional concessions programs for The Amazing Spider Man 2, Captain America: The Winter Soldier, Frozen and more.


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