New York -- Malco Theatres, Inc. will receive the 2014 Salah M. Hassanein Humanitarian Award at this year's ShowEast Convention. The award will be accepted by Stephen P. Lightman, President and CEO, on behalf of Malco. This distinguished honor will be presented on Thursday evening, October 30, 2014, at the Westin Diplomat Resort and Spa in Hollywood, Florida as part of the Final Night Banquet and Awards Ceremony at ShowEast. This also marks the official kick-off for a year's celebration of their 100th anniversary.

The Salah M. Hassanein Humanitarian Award was established in 1987 and has been presented to a leader in the industry each year that has distinguished him or herself in the philanthropic community.

"It is with great pride that we announce Malco Theatres as the 2014 recipient of the Salah M. Hassanein Humanitarian Award," noted Robert Sunshine, Managing Director of the annual convention. "Family owned and operated for nearly100 years, Malco has not only brought entertainment to the Southern United States, but has given back to the community through their numerous charitable endeavors."

Malco Theatres is an amazing success story where family and community values have always prevailed. Started in 1915 by Morris A. Lightman, Sr., what began as one theatre in a rented storefront in Sheffield, Alabama, has become one of the most popular movie theatre chains in the Southern United States, which has always embraced the latest technology and trends. Malco's current President & CEO, Stephen P. Lightman, is the third generation of Lightmans to run the company that has 33 theatre locations with over 345 screens in five states (including Arkansas, Kentucky, Louisiana, Mississippi, Missouri and Tennessee.)

Malco Theatres has always been a major presence in the communities in which they serve where human rights and charitable works have played a key role. In the early 1960s, during a time of segregation and racial tension in the South, Malco was the first theatre chain in Memphis to introduce integrated seating in their five Memphis theatres.

Since then, Malco has continued to serve the community and give back. States Lightman, "Malco is unique in that it has been family-owned for almost 100 years and it is run with our family values and commitment to serve as its backbone. This is expressed not only in bringing quality entertainment to the public, but in raising money for the charities we believe in."

Malco has raised millions of dollars over the years for the following charities, as well as others:

• ALSAC/St. Jude's Children's Research Hospital
• American Red Cross
• Arkansas Children's Hospital
• Blair E. Batson Children's Hospital
• Le Bonheur Children's Hospital
• Mid-South Food Bank
• Monroe Carroll Children's Hospital at Vanderbilt
• Kosair Children's Hospital
• National Kidney Foundation
• Ronald McDonald House of Memphis
• US Variety Club
• Will Rogers Motion Pictures Pioneers Fund

Previous Salah M. Hassanein Humanitarian Award recipients include: Kyle Davies, Richard Fay, Kurt Hall, Todd Vradenburg, Sonny Gourley, Clark Woods, Shari E. Redstone, John Lundin, Jeff Goldstein, Erik Lomis, Peter Brown, Travis Reid, Barrie Loeks, Tom Sherak, Daniel Crown, Allen Karp, Stanley Durwood, Carl Patrick, Lee Roy and Tandy Mitchell.

ShowEast 2014 will take place October 27-30, 2014 at the Westin Diplomat Resort and Spa in Hollywood, Florida. It will feature screenings of upcoming major holiday films, sponsored events, timely and informative seminars and the ShowEast Trade Show. An estimated 1,300 members of the motion picture industry are expected to attend. ShowEast, now in its 28th year, is produced by Prometheus Global Media, owner of leading entertainment publications and events including, Billboard and the Billboard Latin Music Awards, The Hollywood Reporter, Backstage, Adweek, Film Journal International, Dick Clark Productions, the CLIO Awards, CineAsia and CineEurope.


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image.jpgJune 30, 2014 - Camarillo, CA - Snap Creative and their in-theatre division Snapco are telling a new type of Toy Story this summer with the release of five major collectible promotional toy programs at movie theaters worldwide for the top summer blockbusters. Their expansive licensed portfolio for kids and ultra-fans are rolling out all summer long for the hottest summer releases that have an estimated box office of over $3B, including Dreamworks' How to Train Your Dragon 2, Paramount and Hasbro's Transformers: Age of Extinction, Disney's Planes: Fire & Rescue, Marvel's Guardians of the Galaxy and Paramount and Nickelodeon's Teenage Mutant Ninja Turtles.

"These programs are an innovative way for studios to extend brands and reach fans of toy collectibles, especially in the wake of shrinking shelf space for action figures at many retailers," states Bill Howard, CEO of Snap Creative. "These in-theater collectibles are an extremely effective sales and marketing tool for studios and exhibitors alike. On average, there's a 20% lift in sales for the branded collectibles and popcorn "speed-packs" compared to the non-branded popcorn packages. We also had a hugely successful program for the Disney hit Frozen earlier this year. These packs help audiences connect with brands on a whole new level."

Snap Creative's summer releases started with toys and speed packs based on the highly anticipated How to Train Your Dragon 2 that opened in theaters on June 13th, followed by Transformers which opened this past weekend. For Planes July 18th, Guardians August 1st and Turtles August 8th, movie-going fans can collect 2 or 3 different highly detailed figures and/or keychains for each phenomenal feature, along with reusable cups and popcorn packs. Millions of collectible packages will be available in some of the largest theatre chains worldwide in the United States, China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Top studio players are taking advantage of reaching customers in a whole new way via these promotions. And with collectible play patterns included in these promotional packs, in essence, a new toy aisle is being created in theatres right before our eyes.
With an estimated $50 Million in collectible pack concession sales, in over a dozen countries worldwide, Snap collaborates on 15 theatrical promotional packages with studios and exhibitors each year. Already this year, Snap created several highly sought-after promotional concessions programs for The Amazing Spider Man 2, Captain America: The Winter Soldier, Frozen and more.


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Transformers_4-3.jpgTransformers: Age of Extinction posted the biggest overseas debut of the year with a $201.3 million bow across 37 territories, a 35% improvement over the previous entry in the franchise. The new Transformers flick took the #1 spot in each of its 37 territories.

China led the charge with a $90 million bow, nearly matching the film’s North American $100 million bow. Russia registered the second biggest opening weekend of all-time in the market with a $21.7 million haul. South Korea posted the biggest opening weekend of the year with $21.5 million. Globally, the film combined for a $301.3 million haul. IMAX contributed $27.3 million to that figure from 619 screens.

How To Train Your Dragon 2 collected $17.9 million to push its overseas total to $107.4 million. The animated sequel has grossed a total of $229.1 million worldwide.

Maleficent is the highest grossing Angelina Jolie live-action film of all-time domestically, overseas, and globally. The film grossed $16 million in its fifth weekend overseas at 54 territories, bringing its cume outside North America up to $383.7 million and registering a $585.7 million total worldwide. Mexico continues its stellar performance, leading all oversas markets with a $42.8 million tally. China and Russia are reporting cumes of $38.7 and $36.3 million, respectively. The film expands to Japan, its final market, next weekend.

The Fault in Our Stars earned $13 million over the weekend, taking its overseas cume to $85.8 million. The worldwide total stands just shy of $200 million at $195.2 million.

22 Jump Street earned $9.6 million overseas to bring its total outside North America to $54.2 million. The comedy nears the $200 million global mark with a $194.1 million gross worldwide.

Mrs. Brown’s Boys D’ Movie, the big screen adaptation of the popular Irish sitcom, took the top spot in the UK & Ireland with $7.8 million from 520 dates and 34% of the market share for Universal’s biggest opening of the year in the market.

Edge of Tomorrow gained $6.9 million from over 6,000 screens in 64 markets to raise its overseas total up to $234.5 million. The Tom Cruise sci-fi vehicle is up to $318.6 million worldwide.

Blended added $6.4 million over the weekend to take its overseas total up to $34.3 million. The romantic comedy has grossed a global total of $74.2 million.

X-Men: Days of Future Past pushed the X-Men franchise beyond the $3 billion mark. The overseas box office haul was $6.2 million, leading the ensemble superhero pic closer to the $500 million overseas mark with a cume of $491.3 million outside of North America. The latest X-Men film has now grossed $714.5 million worldwide.

Transcendence collected $5.9 million from 30 markets, lifting its overseas total to $67 million. The Johnny Depp sci-fi vehicle has grossed $ million worldwide.

Frozen continues its miracle run in Japan, where it added $2.7 million to stay on as the #1 film for the 16th consecutive weekend. The animated feature has grossed $236.8 million in Japan alone, contributing to a total of $863 million overseas and $1.263 billion worldwide.

The Other Woman earned $2 million over the weekend outside of North America to bring its overseas cume up to $105.6 million. The comedy has grossed $188.9 million worldwide.

Neighbors added another $1.9 million at 1,200 dates in 38 territories to reach an overseas cume of $95.3 million and a worldwide total of $242.5 million.

A Million Ways to Die in the West brought in $1.1 million at 1,900 dates in 42 territories, reaching an overseas cume of $32.8M. The film has grossed $74.4 million worldwide.

Jersey Boys added another $1.1 million from 11 markets over the weekend. The musical directed by Clint Eastwood has grossed $3.7 million overseas and $31 million globally. 

Noah packed in an extra $1.1 million from 10 territories over the weekend. The Biblical epic has grossed a total of $258 million overseas and $ million worldwide.

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Sunday Update: Paramount's Transformers: Age of Extinction debuted with an estimated $100.0 million this weekend. The fourth installment of the popular sci-fi action franchise performed in line with its massive pre-release expectations and delivered the largest opening weekend performance of 2014 to date (just topping the $95.02 million start of Captain America: The Winter Soldier). Without adjusting for ticket price inflation, Transformers: Age of Extinction delivered the fourth largest June opening weekend of all-time (behind only last year's Man of Steel, 2010's Toy Story 3 and 2009's Transformers: Revenge of the Fallen). The opening weekend performance of Transformers: Age of Extinction was in the same neighborhood as the $97.85 million opening weekend of 2011's Transformers: Dark of the Moon, though the opening weekend of Dark of the Moon was obviously deflated from that film opening on a Wednesday.

Transformers: Age of Extinction opened with $41.6 million on Friday (which included an estimated $8.75 million from late night shows on Thursday), fell 23 percent on Saturday to gross $32.15 million and is estimated to decline 18 percent on Sunday to take in $26.25 million. That places the film's opening weekend to Friday ratio at 2.40 to 1. While that ratio indicates significant initial front-loading, Transformers: Age of Extinction will hope to be helped out next weekend by what appears to be a relatively soft slate of releases by Independence Day weekend standards. The film's A- rating on CinemaScore is also an early encouraging sign going forward, though it should also be noted that early audience reaction to the film on Flixster has been far less impressive.

IMAX grosses were responsible for $10.7 million (10.7 percent) of this weekend's overall gross for Transformers: Age of Extinction.

Sony's 22 Jump Street placed in a distant second with an estimated $15.4 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 44 percent from last weekend, which represented a solid hold, especially given the new direct competition the film faced from Transformers: Age of Extinction. 22 Jump Street has grossed an impressive $139.84 million in 17 days, which means it has already surpassed the $138.45 million final domestic gross of 2012's 21 Jump Street. 22 Jump Street is currently running 51 percent ahead of the $92.88 million 17-day take of 21 Jump Street.

How to Train Your Dragon 2 placed in third with an estimated $13.1 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 47 percent from last weekend. How to Train Your Dragon 2 has yet to really stabilize for a family film and continues to perform below its massive expectations with a 17-day gross of $121.81 million. How to Train Your Dragon 2 is now running a disappointing 9 percent behind the $133.40 million 17-day gross of 2010's How to Train Your Dragon.

On the heels of last weekend's first place debut, Sony's Think Like a Man Too fell three spots and a sharp 64 percent to land in fourth with an estimated $10.4 million. The Kevin Hart led ensemble comedy sequel was off to a very solid start last weekend (especially with its modest price tag in mind), but has displayed poor holding power since then. With a ten-day gross of $48.17 million, Think Like a Man Too is now running 20 percent behind the $60.47 million ten-day take of 2012's Think Like a Man.

Holding up far better this weekend was Disney's Maleficent, which was down just 36 percent to round out this weekend's top five with an estimated $8.24 million. In the process the 3D fantasy blockbuster starring Angelina Jolie surpassed the $200 million domestic milestone this weekend. Maleficent has grossed $201.87 million in 31 days and is very likely to continue holding up well going forward.

Sony's The Amazing Spider-Man 2 also surpassed the $200 million domestic mark this weekend. The 3D superhero sequel took in an estimated $320,000 for the frame and has grossed $200.18 million through 59 days of release.

In its second weekend, Warner's Jersey Boys placed in sixth with an estimated $7.61 million. The Clint Eastwood directed musical was down a solid 43 percent. Jersey Boys has grossed $27.34 million in ten days. That is in line with the film's modest expectations and places the film a slim 4 percent behind the $28.42 million ten-day take of 2012's Rock of Ages.

Saturday Update: Transformers: Age of Extinction brought in an official estimate of $41.6 million on Friday, including Thursday night's $8.8 million start. BoxOffice projects that Paramount's global tentpole could net a $102 million domestic opening weekend from there.

Unfortunately, early word of mouth won't be doing the sequel many favors. Extinction's Flixster audience score is hovering at 66 percent as of Saturday morning--one of the lowest post-opening day results of the year for a high profile release and 10 percent behind The Amazing Spider-Man 2. On the plus side, though, this is a flick made almost primarily for international audiences, which means Paramount will be very happy with the global results.

Check back tomorrow for official weekend estimates from the studios.

Friday Update #2: Sources tell BoxOffice that Transformers: Age of Extinction is trending for an opening day close to $38 million based on matinee business. If that holds, the sequel could be on track for a $93-95 million opening weekend.

More as it comes.

Friday Update: Sources report that Michael Bay's Transformers: Age of Extinction posted $8.8 million in its Thursday night bow at 9pm. That represents the third best Thursday launch of 2014 so far behind Captain America: The Winter Soldier's $10.2 million and Godzilla's $9.3 million, while edging out The Amazing Spider-Man 2's $8.7 million and X-Men: Days of Future Past's $8.1 million.

Will the four-quel reach $100 million for the weekend? Anything's possible at this point, but the franchise's history of drawing in a larger share of general audiences than the aforementioned comparisons will need to kick in starting Friday for that to happen. For now, an opening in the expected $90 million+ range looks likely. Stay tuned.

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By Daniel Garris

How to Train Your Dragon 2 took in $3.13 million on Thursday to lead the daily box office for a second straight day. The 3D computer animated sequel from Fox and DreamWorks Animation fell 11 percent from Wednesday and 33 percent from last Thursday. With Paramount's Transformers: Age of Extinction entering the marketplace on Thursday night, holdovers experienced significant daily declines in general on Thursday. How to Train Your Dragon 2 placed in a close second for the week with $38.84 million. That was down a respectable 44 percent from the film's opening week performance. The film continues to perform below its massive expectations with a two-week take of $108.71 million, which places it essentially on par with the $108.54 million two-week gross of 2010's How to Train Your Dragon.

Sony's 22 Jump Street placed in a close second with $2.93 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 16 percent from Wednesday and down 46 percent from last Thursday. 22 Jump Street led the weekly box office with $41.99 million for the frame. That was down 49 percent from the film's opening week performance and brings the film's two-week total to a very impressive $124.44 million. 22 Jump Street is currently running 59 percent ahead of the $78.05 million 14-day take of 2012's 21 Jump Street.

Maleficent took in $1.75 million to remain in third place. Disney's 3D fantasy blockbuster starring Angelina Jolie was down 10 percent from Wednesday and down a healthy 28 percent from last Thursday. Maleficent placed in fourth this week with $20.66 million, which represented a decline of just 27 percent from the previous frame. With a four-week total of $193.63 million, Maleficent is set to surpass the $200 million domestic milestone by the end of the weekend.

Sony's Think Like a Man Too held steady in fourth with $1.63 million. The Kevin Hart led ensemble comedy sequel was down 13 percent from Wednesday, as the film continues to display significant initial front-loading. Think Like a Man Too placed in a close third for the week with a seven-day start of $37.77 million. That was just under pre-release expectations and places the film 12 percent behind the $42.87 million seven-day take of 2012's Think Like a Man.

Warner's Jersey Boys rounded out Thursday's unchanged top five with $1.40 million. The Clint Eastwood directed musical fell 13 percent from Wednesday. Jersey Boys took fifth place this week with a seven-day start of $19.73 million. The film is performing in line with its modest expectations and is currently running 5 percent behind the $20.76 million seven-day gross of 2012's Rock of Ages.

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