apes.pngFox reports that Dawn of the Planet of the Apes took in $3.3 million on Thursday, off 43 percent from the same day last week. The sequel has amassed an impressive $155.7 million domestically in its first two weeks, pacing 32.5 percent ahead of its 2011 predecessor.

Universal's The Purge: Anarchy posted $2.1 million yesterday to give it a one-week sum of $41.4 million. That's about 5 percent behind where the original film stood at the same point in release, although still an overall healthy total for the follow-up.

Disney reports that Planes: Fire and Rescue grossed $2.0 million on Thursday. The animated sequel has tallied $25.8 million in its first seven days, or about 19 percent less than its 2013 predecessor at the same point.

Sony's Sex Tape bagged $1.26 million yesterday, giving it $20.9 million through 7 days of release. Unfortunately, the R-rated comedy is trailing fellow Cameron Diaz-Jason Segel flick Bad Teacher by 54 percent.

Rounding out the top five, Transformers: Age of Extinction posted $0.95 million on Thursday to give it a 46 percent week-to-week drop and a new domestic cume of $231.75 million. The sequel surpassed X-Men: Days of Future Past on Wednesday to become this summer's top grossing film so far. It currently leads Captain America: The Winter Soldier by 1 percent at the same point in release, and Transformers: Dark of the Moon by 30 percent.


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christie.pngWelcome Grant from Christie Will Enrich Visitors' Visual Experience

Cypress, Calif. - (July 24, 2014) - Christie®, a global leader in visual display solutions, is pleased to announce its donation of high-performance projection technology and installation services to the Museum of Photographic Arts (MOPA) in San Diego. Installed by Christie's Professional Services team, the Christie Solaria® Series® DCI-compliance based system will deliver outstanding digital cinema images via the Solaria One projector, as well as alternative content powered by the Christie SKA-3D cinema processor. The solution replaces a first-generation Christie digital cinema projector. It will light up the 226-seat Joan and Irwin Jacobs Theatre at the Museum of Photographic Arts, a professional quality, nonprofit theatre venue in San Diego. Beloved by the local community, MOPA is host to diverse film festivals and screenings reaching over 10,000 people annually.

Founded in 1983, MOPA has established an international reputation of excellence through its presentation of high quality exhibitions, lectures, publications and films. Its mission is to inspire, educate, and engage broad audiences through the presentation, collection, and preservation of photography, film, and video. MOPA is one of the only museum facilities in the United States dedicated exclusively to lens-based media, with holdings of over 8,000 photographs by 700 artists and a 20,000 volume research library, making it a one-of-a-kind destination for scholars, researchers, and photography and film enthusiasts of all ages.

Christie's CEO Jack Kline was inspired by MOPA's educational role in the community, especially its desire to expand visual literacy for people of all ages. Driven by Christie's commitment to good corporate citizenship and support of worthy causes in the community, the company's generous gift will benefit local film festivals, film directors and producers, and community groups, who partner with MOPA to bring important local and international independent films to San Diego's audiences.

"Community giving has always been a high priority for Christie, especially when it comes to the advancement of education and the arts," said Kline. "Our acclaimed projection technology will ensure that MOPA will not only continue to be a one-of-a-kind destination for photography, but also serve as a resource where future generations of students can enjoy and appreciate the cinematic arts as well."

Deborah Klochko, Executive Director at MOPA, said, "When our theater opened in 2001, we selected the finest projection and sound equipment available, including a Christie projector system. After more than a decade of near-constant operation, the current system was still serving the museum, a testament to the outstanding quality of Christie products. When the time came to replace our projector to meet current industry standards, it was only natural that we turned to Christie once again for their remarkable technology and reliability.

"The digital projection capabilities provided by Christie, combined with our ability to project 16mm, 35mm and other specialized formats, make MOPA one of the premier nonprofit venues for cinema in Southern California," added Klochko.

Christie's donation was joined with a $20,000 grant from Las Patronas, a philanthropic organization that has donated over $17 million to San Diego organizations since 1946.

The complete projection system includes a state-of-the-art Christie® Solaria® One projector, recognized as the brightest-in-class solution and a Christie SKA-3D cinema processor. The system also includes Christie® Xenolite® lamps, a series of high-quality, long-life lamps to help lower operating costs. Christie's Professional Services team supplied complete technical support for this project, expertly working with the MOPA team to properly install, integrate, and maintain the site. They skillfully compensated for many spatial challenges typical of larger venues to create the optimum visual experience for museum visitors.

"Installing the equipment for the Joan and Irwin Jacobs Theatre involved the same technical and design challenges that many other multi-use facilities experience, where space is at a premium and the ability to project content from a wide variety of sources is paramount," said Sean James, vice president, Global Professional Services. "The all-in-one nature of the Christie Solaria One projector, with built-in Christie® IMBTM Server, Touch Panel Controller and playlist software, helped meet the space requirements - while also providing a full-featured projection system."

About Museum of Photographic Arts
MOPA is a center for visual learning, passionately dedicated to sharing and exploring the universal language of photography, film and video. Learn more at MOPA.org.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors, complete system displays, and entertainment audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world.

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By Alex Edghill

Thursday Morning Update: Lucy had a solid 22% bump to 6,142 tweets on Wednesday, up from 5,038 on Tuesday. In addition, its 938k fans on Facebook by the end of the day make it one of the most liked original concepts of the last 5 years. This staves off any doubts I was having about it yesterday and really sets a path towards a very strong opening. By comparison, 3 Days To Kill had 1,293 tweets and 78,489 likes its Wednesday before release, Hanna had 1,060 tweets and 60,774 likes, Transcendence had 4,252 tweets and 157,532 like, and Edge Of Tomorrow which had 14,541 and 410,380 likes. Looking to Facebook is something I have tried to incorporate more into my commentary in recent times and it seems especially applicable for films such as this with common titles which are difficult to track on Twitter. Overall its numbers are very strong, especially on Facebook and we believe that it will ride this all the way to $38 million on the weekend, thus becoming one of the biggest successes of the Summer. With a budget of only $40 million and strong oversea potential this has a shot at turning a serious profit in the months to come. Though critically acclaimed, director Luc Besson has never had a break out success while he has been behind the camera with his previous best opening and total being $17 million / $64 million for The Fifth Element. Lucy is about to redefine his financial successes as a director. 

Hercules finally showed an increase as it rose 27% to 11,016 tweets on Wednesday, up from 8,648 tweets on Tuesday and breaking a string of two successive days of decline to begin its release week. By comparison, The Legend Of Hercules had 1,330 tweets and 628,678 likes its Wednesday before release, Pompeii had 3,091 tweets and 150,997 likes, while 300: Rise OF An Empire had 9,533 tweets and 11.4 million likes (yes they piggy-backed off the page from the first movie so had a huge head start). While it has the weight of The Rock, Brett Ratner, and $110 million in budget under its belt it hasn't managed to really take off via social media as I would have expected for a Summer blockbuster tent pole. We are predicting $21 million for it over the weekend which, though much better than Legend Of Hercules and Pompeii, has got to go down as one of the bigger disappointments of the Summer.  

Twitter Top 15 Movies for Wednesday July 23rd

Rk Film Tue Wed Week Tue-Wed %
1 (+3) If I Stay 17,253 57,792 82,386 234.97%
2 (-1) Guardians of the Galaxy 30,606 23,619 80,741 -22.83%
3 (-) 22 Jump Street 18,466 17,712 44,620 -4.08%
4 (+3) The Hunger Games: Mockingjay Part 1 11,499 16,171 33,442 40.63%
5 (+3) Fifty Shades of Grey 10,994 14,984 36,366 36.29%
6 (-) The Purge: Anarchy 13,000 13,260 43,603 2.00%
7 (+9) The Hobbit: The Battle of the Five Armies 2,662 12,991 18,357 388.02%
8 (-3) Dawn of The Planet of The Apes 14,797 12,664 49,321 -14.42%
9 (-) Hercules (2014) 8,648 11,016 29,106 27.38%
10 (-8) Transformers: Age of Extinction 19,335 9,102 38,953 -52.92%
11 (+3) Avengers: Age of Ultron 4,526 8,954 17,100 97.83%
12 (+1) Lucy 5,038 6,142 16,200 21.91%
13 (-2) Step Up All In 5,260 4,654 14,921 -11.52%
14 (-4) Maleficent 5,420 4,318 14,381 -20.33%
15 (-3) Teenage Mutant Ninja Turtles (2014) 5,196 3,915 12,166 -24.65%

Please check the methodology page for information about our Twitter project or here for historic data.

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apes.pngDawn of the Planet of the Apes added $3.9 million yesterday for a 42 percent week-to-week decline, giving the sequel $152.4 million domestically in its first 13 days. Dawn is running 33 percent ahead of the pace of its 2011 predecessor.

Universal reports that The Purge: Anarchy posted $2.6 million on Wednesday, off 28 percent from the day before. The thriller sequel has tallied $39.3 million in its first 6 days, or 6 percent less than its 2013 predecessor.

Planes: Fire and Rescue dropped just 9 percent to earn $2.1 million on Wednesday. The animated Disney sequel has totaled $23.8 million in its first 6 days, 20.5 percent less than last year's first flick.

Sex Tape accounted for $1.5 million yesterday, giving it a 6-day haul of $19.65 million. The R-rated comedy is lagging behind the pace of 2011's Bad Teacher by 54 percent.

Rounding out the top five, Transformers: Age of Extinction slid 39 percent from last week to $1.2 million yesterday. Michael Bay's fourth franchise entry has amassed $230.8 million domestically up to this point, overtaking X-Men: Days of Future Past ($230.79 million) as this summer's top domestic grosser so far.

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lucy.pngLOS ANGELES - July 24, 2014 - According to Fandango, the nation's leading moviegoer destination, the Luc Besson-directed action epic, "Lucy," starring Scarlett Johansson, is on track to score big with weekend audiences, scoring 85 out of 100 points on the company's Fanticipation movie buzz indicator. The female-powered thriller leads the weekend's ticket sales on Fandango, and is outselling previous action thrillers, "Oblivion," "Elysium," and "Edge of Tomorrow" at the same point in the sales cycle.

"We've seen several big action movies this summer, but not many have been as unique and fun as ‘Lucy,'" says Fandango Chief Correspondent Dave Karger. "Luc Besson and Scarlett Johansson make for terrific creative partners, and their combined fan base is already showing that they'll come out in full force for ‘Lucy''s opening weekend."

"Lucy" opens on the same weekend when thousands of genre movie fans converge in San Diego for Comic-Con. In a Fandango survey of more than 1,000 moviegoers, fans were asked which Comic-Con movies they were most looking forward to seeing at Hall H film presentations. The number one choice is the "Avengers" sequel, also starring "Lucy" headliner Scarlett Johansson. The top 5 fan picks are as follows:
"Avengers: Age of Ultron"

"Batman v. Superman: Dawn of Justice"

"The Hobbit: The Battle of the Five Armies"

"Sin City: A Dame to Kill For"

"Mad Max: Fury Road"

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.


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