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By Alex Edghill

Tuesday Morning Update: Deliver Us From Evil was the most talked about new opener on Monday with 4,768 tweets on the day, a 20% bump from 3,970 tweets on Sunday. The horror genre has not been catered to in a wide release for quite some time (The Quiet Ones was the last such opener in the end of April), and this will hope to break out amongst those fans. By comparison, Paranormal Activity: The Marked Ones had 8,743 tweets two days before release, Oculus had 8,465 and The Quiet Ones had 1,585. The openers this week all open on Wednesday thanks to the independence day holiday in the US which throw in wrench in my predictions as Wednesday openers are much more rare. Regardless, the numbers here really aren't huge and puts it in the region of mid to upper double figures at best for the five day holiday and low teens for the weekend.

Tammy slotted into the second position amongst the new openers on Monday with 2,865 tweets, up 105% from 1,399 tweets on Sunday. Melissa McCarthy is one of the biggest female draws in Hollywood today and once again she attempts to prove her draw with the prime Independence day long weekend. Its name is obviously not the greatest to single out tweets for which leads to troubles with grabbing all mentions for the film, not unlike her last Summer film The Heat (715 tweets two days before its release - yes it was heavily affected by its super-common name) or to a lesser extend Identity Thief (3,111 tweets two days before release) and Bridesmaids (1,693 tweets two days before release). I think it is a lock to lead the newcomers over the five day frame with something north of $25 million but much more than that might be unlikely given its tweet levels.

Bringing up the rear is Earth To Echo which had 2,107 tweets on Monday, up 73% from 1,215 tweets on Sunday. Unlike Tammy this has a very unique name and is easy to grapple tweets for, and as such ~2k tweets two days before release is pretty ordinary. Yes its true that the film is appealing to younger audiences directly but the sci-fi/suspense elements of it will exclude many younger kids I believe, leaving mostly teens and sci-fi fans. With that in mind it will be lucky to hit double digits over the long holiday weekend, with much more than that being as likely as its premise.

Top 15 Movies for Monday June 30th

Rk Film Sun Mon Sun-Mon %
1 (-) Transformers: Age of Extinction 64,451 60,992 -5.37%
2 (-) The Fault in Our Stars 56,660 58,449 3.16%
3 (-) 22 Jump Street 31,194 36,115 15.78%
4 (+2) Maleficent 15,588 13,945 -10.54%
5 (+2) Think Like a Man Too 10,306 8,837 -14.25%
6 (+2) How to Train Your Dragon 2 5,630 7,369 30.89%
7 (+5) Guardians of the Galaxy 3,621 7,160 97.74%
8 (+2) X-Men: Days of Future Past 4,490 6,579 46.53%
9 (-) The Hunger Games: Mockingjay Part 1 5,430 6,115 12.62%
10 (+8) Avengers: Age of Ultron 2,373 4,983 109.99%
11 (-) Deliver Us from Evil (2014) 3,970 4,768 20.10%
12 (+2) If I Stay 3,487 4,636 32.95%
13 (-) Edge of Tomorrow 3,607 3,120 -13.50%
14 (+13) Tammy 1,399 2,865 104.79%
15 (+5) Godzilla (2014) 2,188 2,332 6.58%
17 (+11) Earth to Echo 1,215 2,107 73.42%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Transformers: Age of Extinction continued to lead the daily box office with ease on Monday with $10.50 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 59 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases on Monday. With summer midweek grosses now kicking into full gear before the upcoming Independence Day holiday, daily percentage holds were strong in general on Monday. Transformers: Age of Extinction continues to perform in line with its massive pre-release expectations with a four-day start of $110.54 million. The film is currently running 16 percent behind the $132.24 million four-day take of 2011's Transformers: Dark of the Moon (which opened on a Wednesday).

Sony's 22 Jump Street claimed second place with $2.44 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 46 percent from Sunday and 33 percent from last Monday, as the film is now showing clear signs of stabilization. 22 Jump Street has grossed $142.72 million in 18 days, which is on the high end of expectations and places the film an impressive 51.5 percent ahead of the $94.22 million 18-day gross of 2012's 21 Jump Street.

How to Train Your Dragon 2 placed in third with $2.27 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 43 percent from Sunday and down a healthy 27 percent from last Monday. The 18-day total for How to Train Your Dragon 2 stands at an underwhelming $124.23 million. The film is currently running a disappointing 8 percent behind the $134.79 million 18-day take of 2010's How to Train Your Dragon.

Disney's Maleficent continued to hold up very nicely with a fourth place take of $1.44 million. The 3D fantasy blockbuster starring Angelina Jolie fell 42 percent from Sunday and just 18 percent from last Monday. On the heels of surpassing the $200 million domestic milestone over the weekend, Maleficent has now grossed $203.45 million through 32 days of release. That currently ranks the film as the second highest grossing release of this summer (behind only X-Men: Days of Future Past).

Sony's Think Like a Man Too rounded out Monday's top five with $1.12 million. The Kevin Hart led ensemble comedy sequel continues to display poor holding power as it was down 58 percent from Sunday and down 55 percent from last Monday. Think Like a Man Too has grossed $49.21 million in eleven days, which places the film 20 percent behind the $61.72 million eleven-day gross of 2012's Think Like a Man. The film is set to surpass the $50 million mark today.

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sonydigitalcinema4k.pngWith the first 4K FIFA World CupTM underway, it's already proving to be a tournament full of emotion - the Germans thrashing the Portuguese 4-0, the Brazilians held back by a solid Mexican defence, Spain being knocked-out so early, and England being typical England! Now Sony invites you to experience football like it has never been experienced before, in a worldwide first, with a live 4K cinema streaming of a Quarter Final match on July 4th. You will be amongst the first people in the world to experience the emotion and drama of the Quarter Final in stunning 4K on a huge screen, immersing you in the game like never before.

When: 4pm, Friday 4th July 2014
Where: Screen 1, Vue Cinema, Westfield Shopping Centre, Shepherd's Bush

From 4pm you will be welcome to join us for food and drinks in the Vue Cinema Foyer, where you'll be able to experience the power of 4K on Sony's latest 4K Bravia TVs showing World Cup highlights from the tournament so far. At 5pm it's Kick-Off time and you will be one of the first and only people in the world to see the World Cup live in 4K. As well as this, you will be in the only cinema in the entire world to have ever featured live 4K football coverage - a pretty landmark event as we are sure you will agree!

If you would like to attend the screening please RSVP to sony@marlinpr.com by Monday 30th June.

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mjrdigitalcinemas.pngBloomfield Hills, MI, JULY 1ST, 2014 -MJR Digital Cinemas have announced they have concluded negotiations to lease the old Star Taylor building on Eureka Road in Taylor, Michigan across from the Southland Mall. Extensive renovation of the building is scheduled to begin the end of July and completed in time to open for the 2014 Christmas season. This newly renovated theatre will be called the MJR Grand Taylor.

There will be 10 deluxe auditoriums with 1100 seats. All auditoriums will feature crystal clear digital projection, wall to wall and ceiling to floor wrap around screens, and Dolby Digital 7.1 sound. However in addition, all auditorium seating will be big, wide, overstuffed fully reclining electric chairs complete with footrest. These seats will put the movie watching experience "over the top" for the customer.

This theatre will also feature the MJR user friendly MJR Movie Reward Program and their free refill on pop and popcorn, any size with same day ticket purchase, Also to enhance your movie going pleasure, the MJR Studio Bar will be in the lobby where you can enjoy a cocktail, beer or wine, before, during or after the show.

The MJR Grand Taylor has Mayor Rick Sollars excited. "Our partnership with Michael Mihalich and MJR is just another plus in the Eureka business corridor," Sollars said. We're extremely excited to have Michael and MJR come in as the newest member of what is an ever-expanding group pf outstanding business in the Eureka Road area. Dealing with Michael is an honor. He's a really accomplished business leader. He's the type of business owner we want in this city."

The MJR announcement comes on the heels of several others along Eureka. When you see this type of development, it has great economic impact and job creation," said George Sutherland, Taylor's new economic development manager. We're extremely excited about the MJR Grand Taylor and the rest of the new development along Eureka. These are big pluses for the city.

MJR Digital Cinemas have been serving Southeastern Michigan's entertainment needs for over 34 years, a Michigan company locally owned and operated

Other MJR Digital Cinemas are:

ADRIAN DIGITAL CINEMA ‚óŹ10

3150 N. Adrian Hwy., Adrian, MI 49221

517-265-3055

BRIGHTON TOWNE SQUARE DIGITAL CINEMA • 20

8200 Murphy Dr., Brighton, MI 48116

810-227-4700

CHESTERFIELD CROSSING DIGITAL CINEMA • 16

50675 Gratiot Ave., Chesterfield, MI 48051

586-598-2500

MARKETPLACE STERLING HEIGHTS DIGITAL CINEMA 20

35400 Van Dyke, Sterling Heights, MI 48312

586-264-1514

SOUTHGATE DIGITALCINEMA • 20

15651 Trenton Rd., Southgate, MI 48195

734-284-FILM (3456)

PARTRIDGE CREEK CINEMA 14

17400 Hall Rd., Clinton Twp., MI 48038

586-263-0084

WATERFORD DIGITAL CINEMA • 16

7501 Highland Rd., Waterford, MI 48327

248-666-7900

Troy Grand Digital Cinema • 16

100 E. Maple Rd.

Troy, MI 48083

248-498-2100

Westland Grand Digital Cinema• 16

6900 N. Wayne Rd.

Westland, MI 48185

734-298-2657

For more information about the MJR Taylor Grand Taylor Experience, please visit mjrtheatres.com or call the MJR office.

About MJR Digital Cinemas

Headquartered in Bloomfield Hills, Michigan, MJR Digital Cinemas is metro Detroit's oldest and largest locally-owned theatre chain. Founded in 1980, the company employs 680 people at its nine theatres located in Adrian, Brighton, Chesterfield, Clinton Township, Sterling Heights, Southgate, Troy, Waterford and Westland. Founded by motion picture business veteran Mike Mihalich, MJR Digital Cinemas offers superior digital sound and digital high-definition movie projection along with stadium seating in all of its theatres, a total of 148 screens. More information about MJR Digital Cinemas can be found at www.mjrtheatres.com.

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By Daniel Garris

Paramount's Transformers: Age of Extinction debuted with $100.0 million at the box office this weekend. The fourth installment of the popular sci-fi action franchise performed in line with its massive pre-release expectations and delivered the largest opening weekend performance of 2014 to date (just topping the $95.02 million start of Captain America: The Winter Soldier). Without adjusting for ticket price inflation, Transformers: Age of Extinction delivered the fourth largest June opening weekend of all-time (behind only last year's Man of Steel, 2010's Toy Story 3 and 2009's Transformers: Revenge of the Fallen). The opening weekend performance of Transformers: Age of Extinction was in the same neighborhood as the $97.85 million opening weekend of 2011's Transformers: Dark of the Moon, though the opening weekend of Dark of the Moon was obviously deflated from that film opening on a Wednesday.

Transformers: Age of Extinction opened with $41.87 million on Friday (which included an estimated $8.75 million from late night shows on Thursday), fell 23 percent on Saturday to gross $32.43 million and declined 21 percent on Sunday to take in $25.74 million. That placed the film's opening weekend to Friday ratio at 2.39 to 1. While that ratio indicates significant initial front-loading, Transformers: Age of Extinction will hope to be helped out next weekend by what appears to be a relatively soft slate of releases by Independence Day weekend standards. The film's A- rating on CinemaScore is also an early encouraging sign going forward, though it should also be noted that early audience reaction to the film on Flixster has been far less impressive.

IMAX grosses were responsible for $10.7 million (10.7 percent) of this weekend's overall gross for Transformers: Age of Extinction.

Sony's 22 Jump Street placed in a distant second with $15.84 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 42 percent from last weekend, which represented a very solid hold, especially given the new direct competition the film faced from Transformers: Age of Extinction. 22 Jump Street has grossed an impressive $140.28 million in 17 days, which means it has already surpassed the $138.45 million final domestic gross of 2012's 21 Jump Street. 22 Jump Street is currently running 51 percent ahead of the $92.88 million 17-day take of 21 Jump Street.

How to Train Your Dragon 2 placed in third with $13.24 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 46 percent from last weekend. How to Train Your Dragon 2 has yet to really stabilize for a family film and continues to perform below its massive expectations with a 17-day gross of $121.95 million. How to Train Your Dragon 2 is now running a disappointing 9 percent behind the $133.40 million 17-day gross of 2010's How to Train Your Dragon.

On the heels of last weekend's first place debut, Sony's Think Like a Man Too fell three spots and a sharp 65 percent to land in fourth with $10.32 million. The Kevin Hart led ensemble comedy sequel was off to a very solid start last weekend (especially with its modest price tag in mind), but has displayed poor holding power since then. With a ten-day gross of $48.08 million, Think Like a Man Too is now running 20.5 percent behind the $60.47 million ten-day take of 2012's Think Like a Man.

Holding up far better this weekend was Disney's Maleficent, which was down just 35 percent to round out this weekend's top five with $8.38 million. In the process the 3D fantasy blockbuster starring Angelina Jolie surpassed the $200 million domestic milestone this weekend. Maleficent has grossed $202.01 million in 31 days and is very likely to continue holding up well going forward.

Sony's The Amazing Spider-Man 2 also surpassed the $200 million domestic mark this weekend. The 3D superhero sequel took in $322,430 for the frame and has grossed $200.19 million through 59 days of release.

In its second weekend, Warner's Jersey Boys placed in sixth with $7.71 million. The Clint Eastwood directed musical was down a solid 42 percent this weekend. Jersey Boys has grossed $27.44 million in ten days. That is in line with the film's modest expectations and places the film a slim 3 percent behind the $28.42 million ten-day take of 2012's Rock of Ages.

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