mpaa.pngNEW YORK - As audiences flock to theaters this weekend to see Paramount Pictures' NOAH, the movie's production has already left a lasting impact on the state of New York. New statistics released today by the studio show the film is responsible for $60.5 million in spending and almost 2,000 jobs in New York State alone. This includes $30.2 million in wages paid to local employees, who contributed $3.6 million in taxes back to the state's government. Principal photography for NOAH began in 2012 and was primarily based in Planting Fields Arboretum State Historic Park in Upper Brookville and Long Island's Oyster Bay.

Overall, the production utilized hundreds of local vendors in a variety of industries, such as post-production services, lodging, car rental facilities, catering businesses and many others. For example, the production spent nearly $650,000 at Lenoble Lumber Company based in Long Island on materials for the shoot. Another beneficiary was Bay Crane, Inc, an upstate crane and transportation solutions company that saw $1.1 million in business from the production.

"Today's announcement is another great example of how the State's production tax credit program is making New York the place to be for major films and television shows," Governor Andrew M. Cuomo said. "The program enabled us to attract NOAH to New York State, and with millions of dollars in spending for local vendors and small businesses in New York City and on Long Island. The new New York is open for business, and we are pleased that a growing number of film, as well as television, producers are contributing significantly to the State's momentum in creating jobs and our economic recovery."

"Film and television production provides an enormous boost to state and local economies," said Senator Chris Dodd, Chairman and CEO of the Motion Picture Association of America. "The numbers released today demonstrate once again that when a production comes to town, with it follows increased spending at local businesses and jobs for the local workforce. Thanks to support from Governor Cuomo, the Assembly and the Senate, NOAH is one of many productions choosing to film in New York and take advantage of the state's attractive and reliable production tax incentive."

Key figures released today as a result of the production of NOAH are:

· $60,518,031 in local community expenditures. This includes hotels, car rentals, catering, hardware, local wages, rental fees, permit fees, and other expenses

· $30,261,759 in wages paid to local New York residents

· $3,631,411 in taxes paid by employees to New York State

· 1,966 local direct jobs created by the production

About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

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By Alex Edghill

Thursday Morning Update: Noah really picked up steam on Wednesday as it jumped 150% to 22,211 tweets, up from 8,828 tweets on Tuesday. By comparison, Son Of God had 4,608 tweets its Wednesday before releaseIn fact, at no time ever did Son Of God rake in a bigger number, not even on its first day of release. It is true that this film has a broader appeal and as such will inherently attract more buzz but still with these types of numbers a sizeable opening is inevitable. Here at Box Office we are predicting $41 million for the boat-man in what will be a hugely profitable run. 

Sabotage continued its descent into irrelevance on Wednesday as it fell a further 34% to 895 tweets, down from 1,348 tweets on Tuesday. By comparison, Escape Plan had an eerily similar 2,025 tweets its Wednesday before release. Yup, its official, Arnold has another dud on his hands. Far removed from his glory days, whether it is because of his age (or aging fans), or his personal struggles, the fact remains the governator simply no longer has it in him to command an audience. Expect a $7 million opening weekend and swift disappearance from theaters.

In other news the new trailer for Jupiter Rising claimed 5,187 tweets, down a ways from the 12,498 that its teaser generated back in December. The Wachowskis' resume will forever be gold-plated with the Matrix trilogy but since then both Speed Racer and Cloud Atlas has underperformed and this is going to be a big test of their ongoing viability as film makers. I must say this 5k number is highly underwhelming considering that it stars Channing Tatum who is one of the hottest actors around and especially potent with young girls/women who are a key Twitter demographic. Still early but I'm not overly reassured by its early feedback.

Top 15 Movies for Wednesday March 26th

Rk Film Tue Wed Week Tue - Wed %
1 (-) Divergent 98,023 77,539 292,950 -20.90%
2 (-) Captain America: The Winter Soldier 29,920 54,899 108,152 83.49%
3 (-) Frozen (2013) 26,548 26,314 86,221 -0.88%
4 (+5) Noah 8,828 22,211 39,663 151.60%
5 (+1) The Fault in Our Stars 11,540 8,842 31,278 -23.38%
6 (-2) Hercules (2014) 23,385 7,171 38,845 -69.34%
7 (+3) Avengers: Age of Ultron 7,878 6,787 26,969 -13.85%
8 (+10) The LEGO Movie 2,932 5,795 13,076 97.65%
9 (-1) Oculus 8,855 5,753 19,698 -35.03%
10 (+74) Jupiter Ascending 43 5,187 5,310 11962.79%
11 (-4) Muppets Most Wanted 8,898 4,920 21,621 -44.71%
12 (-7) X-Men: Days of Future Past 12,886 4,741 63,180 -63.21%
13 (+3) The Amazing Spider-Man 2 2,986 4,028 11,508 34.90%
14 (+11) Rio 2 1,509 4,007 8,135 165.54%
15 (-2) 12 Years a Slave 4,020 3,931 11,739 -2.21%

Wednesday Morning Update: Noah levelled off on Tuesday, rising just 2% to 8,828 tweets, up from 8,624 tweets on Monday. By comparison, Son Of God had 4,434 tweets its Tuesday before release which again is a promising sign for the Darran Aronofsky-led filmI'm not too worried about the slow growth mid-week though I do expect a strong bump come Thursday given its expansion pattern over the last few weeks.

Sabotage stumbled quite noticeably on Tuesday, plummeting 43% to 1,348 tweets, down from 2,382 tweets on Monday. By comparison, Escape Plan had an eerily similar 1,343 tweets its Tuesday before release. Its Monday number really did surprise me and gave me hope that this might be a potential resurgence of 'Ahnold' but the fact that it dropped significantly always points to marketing/meme influences which will only inflate its final ratio rather than boost box office. Today's returns will be of interest but barring something spectacular I have a hard time seeing this hit double digits.

Hercules continued its climb yesterday as it hit 23,385 tweets, even more impressive than the already stellar 8,289 tweets it managed on Monday. This was about half that of X-Men: Days OF Future Past but miles and miles ahead of January's The Legend OF Hercules. It also got a load of buzz from people commenting on Dwayne Johnson's uncharacteristically long hair, but any news is good news and this is definitely shaping up to be more The Scorpion King than Conan.

The Edge Of Tomorrow debuted another trailer yesterday too which saw it rise to 5,953 tweets on the day. This was down from the 7,124 tweets that its first trailer nabbed back in December. Dips from teaser to first trailer are common, and this held up pretty well. Its overall numbers were much lower than say the aforementioned Hercules or X-Men: Days Of Future Past but this will appeal to a much older male demographic primarily which will give it a lower tweet to box office ratio. In short, it doesn't need to throw up big numbers to be successful. For instance, the first trailers for both Jack Reacher and Oblivion failed to crack 2,000 tweets.  

Top 15 Movies for Tuesday March 25th

Rk Film Mon Tue Week Mon - Tue %
1 (-) Divergent 117,388 98,023 215,411 -16.50%
2 (+2) Captain America: The Winter Soldier 23,333 29,920 53,253 28.23%
3 (-) Frozen (2013) 33,359 26,548 59,907 -20.42%
4 (+4) Hercules (2014) 8,289 23,385 31,674 182.12%
5 (-3) X-Men: Days of Future Past 45,553 12,886 58,439 -71.71%
6 (-) The Fault in Our Stars 10,896 11,540 22,436 5.91%
7 (+2) Muppets Most Wanted 7,803 8,898 16,701 14.03%
8 (+3) Oculus 5,090 8,855 13,945 73.97%
9 (-2) Noah 8,624 8,828 17,452 2.37%
10 (-5) Avengers: Age of Ultron 12,304 7,878 20,182 -35.97%
11 (+18) Edge of Tomorrow 1,359 5,953 7,312 338.04%
12 (+2) Maleficent 4,103 4,164 8,267 1.49%
13 (+2) 12 Years a Slave 3,788 4,020 7,808 6.12%
14 (+2) Heaven is for Real 3,594 3,762 7,356 4.67%
15 (+3) Need For Speed 3,260 3,429 6,689 5.18%

Tuesday Morning Update: Noah began its week with 8,624 tweets on Monday, up 136% from Sunday's 3,652 tweets. By comparison, Son Of God had 3,084 tweets its Monday before release which really lines up Noah for an impressive opening. It had trouble generating buzz with its first trailer but as more information surfaced about the project and the marketing really took hold it has impressed with its totals. Its expansion this week will be very telling but regardless it has a golden shot at overtaking Divergent for top spot on the weekend.

Sabotage didn't fare nearly as well as it could only drum up 2,382 tweets on Monday. By comparison, Escape Plan had 1,084 tweets its Monday before release in October of last year. Though a ways below Noah this lines it up favorably against Escape Plan and other recent Arnold films and buoys hopes that it might actually see double digits on release.

In other news, the new X-Men: Days Of Future Past trailer was a big hit on Twitter, generating over 45,000 tweets on the day. Considering that the first teaser for the film had 44,136 tweets this is actually a very strong sign as most films see a drop in buzz from initial trailer to subsequent offerings. Big things should be in store here.

Hercules saw a bump as well with its first trailer coming in with 8,289 tweets on the day. No its not as impressive as X-Men but considering that The Legend Of Hercules had under 2,000 tweets for its first trailer with a similar search string this is definitely a strong sign for the film.

Top 15 Movies for Monday March 24th

Rk Film Sun Mon Sun - Mon %
1 (-) Divergent 182,301 117,388 -36%
2 (+16) X-Men: Days of Future Past 2,390 45,553 1806%
3 (-1) Frozen (2013) 41,132 33,359 -19%
4 (-1) Captain America: The Winter Soldier 16,037 23,333 45%
5 (+11) Avengers: Age of Ultron 2,996 12,304 311%
6 (-1) The Fault in Our Stars 10,463 10,896 4%
7 (+6) Noah 3,652 8,624 136%
8 (+23) Hercules (2014) 1,081 8,289 667%
9 (-5) Muppets Most Wanted 10,695 7,803 -27%
10 (+31) Brick Mansions 684 5,281 672%
11 (+4) Oculus 3,517 5,090 45%
12 (+2) The Amazing Spider-Man 2 3,523 4,494 28%
13 (-4) The LEGO Movie 4,765 4,349 -9%
14 (-2) Maleficent 3,858 4,103 6%
15 (-8) 12 Years a Slave 6,150 3,788 -38%

Follow @AlexBOXOFFICE on Twitter for additional updates.

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20thcenturyfox.pngLos Angeles -- 20th Century Fox Film has partnered with Social Rewards, the social loyalty engagement platform, to create the all new Fox Rewards Program ( set to launch during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social Rewards was founded in 2010 to help companies in the entertainment industry harness the power of social media and drive measurable sales and big data through a loyalty program that can stand alone or work in tandem with current programs.

Since November 2013, Social Rewards has created a new distribution channel for movie trailers by partnering with 15 initial movie exhibition circuits including Marcus Theatres, Cobb Theatres, Frank Theatres, Goodrich Quality Theatres, Starplex Cinemas, Premiere Cinema Corporation, Digiplex Destinations, Galaxy Theatres, Dipson Theatres, Tristone Cinemas and others across 4,000 screens. The movie theater chain's moviegoer base joins a branded Social Rewards program culled from onscreen promotion, traditional theater loyalty programs and social media engagement. Moviegoers are rewarded for specific activity, including watching movie trailers for theater loyalty points.

Social Rewards created a branded 20th Century Fox Film program that features a loyalty program for each individual movie release. Points are rewarded to all moviegoers and fans that watch and share movie trailers across social media networks such as YouTube, Facebook, Twitter and Instagram. Points accumulated on the Fox Rewards program are currently redeemable for free movie tickets and concession items at any participating movie theater.

Cross promotion of theater programs and movie studio content and discovery through these programs are what makes this such an integral platform where everyone is engaged and rewarded - studio, movie theaters and moviegoers.

For more information, please visit

About 20th Century Fox Film:

One of the world's largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.

About Social Rewards:

Social Rewards ( is a social loyalty engagement platform providing movie studios and theater circuits with a platform for targeted movie trailer marketing where moviegoers earn theater loyalty points for Social Media engagement towards theater rewards. This unique approach brings movie studios and exhibitors together to utilize social media for extended reach, movie cross promotion and discovery.

With successful client programs at brands such as Caesars Entertainment and ANA (All Nippon Airways) already well established, Social Rewards turned their sites to the movie industry as a platform that targets movie trailer marketing, a $4BB industry.

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qubecinemas.pngNew System Multicasts DCPs Securely by Satellite and Broadband - See it at NAB

Qube Cinema has released QubeCast, a new multicast server providing efficient digital cinema package (DCP) distribution over satellite and broadband networks. QubeCast is designed primarily for wide distribution of films to theaters, including exhibitors in remote locations or without reliable high-speed data connections.

QubeCast relies on the innovative Qualcomm® RaptorQTM Forward Error Correction (FEC) technology from Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, to rapidly distribute films via satellite, even when there is no return data channel. The technology gives cinema networks an efficient and reliable alternative for DCP distribution and status monitoring.

With QubeCast, exhibitors worldwide can receive DCPs from studios via satellite upload. Its web-based user interface (UI) allows secure transmissions to be initiated remotely and provides theater managers with the overall status as well as a per-client status for each transmission. Qualcomm RaptorQ FEC technology ensures accurate delivery to multiple screens simultaneously with either one-way or two-way return channels. Use of the return path allows client servers to report on the status of a transmission, but because FEC is applied to the signal prior to transmission, QubeCast can correct data loss even on one-way multicast links.

"With Qualcomm RaptorQ technology, QubeCast can scale DCP delivery to hundreds or thousands of screens by overcoming the problems of data loss and latency," said Michael Luby, VP of Technology at Qualcomm Technologies, Inc. "The Qualcomm RaptorQ technology is a great example of the compelling technologies Qualcomm is driving to help address network bandwidth and meet the 1000x data challenge, and we look forward to continuing to collaborate with Qube Cinema to enable their multicasting server to be used by more segments."

On a large scale, sending DCPs via satellite or broadband networks is more efficient than using conventional IP-based tech like file transfer protocol. QubeCast tracks every file going to every screen at every site and displays this in its status UI. It also tracks when the file has been ingested into the server. Each of these stages can be monitored from a central web-based control panel. Qualcomm RaptorQ protects against the loss of data, while minimizing the amount of additional data that needs to be sent.

"Multicasting through one-way channels eliminates the need for a lot of feedback from client servers about the data they receive," said Senthil Kumar, co-founder of Qube Cinema. "This reduces costs and allows transmission to a large number of theatres simultaneously. In fact, QubeCast is already deployed on Qube Cinema's network of over 1,600 cinemas throughout India, many in remote locations with no Internet connection."

QubeCast is available now in two options. The 1RU mounted device functions with all theatre management systems to serve any number of screens at a site. Alternatively, QubeCast software can reside directly on the group server at a theatre chain, reducing hardware requirements. Either way, QubeCast uses very little computer resources and runs in the background, even while a D-Cinema server is performing its primary function: playing the DCP.

NAB attendees can see QubeCast first-hand at the Qube Cinema booth SL7426. To learn more about QubeCast visit or contact Eric Bergez at or 818-392-8155 to schedule an appointment during the show.

About Qube Cinema, Inc.
Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema's product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. For more information, visit


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